Brand You Personal Branding

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital. But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more. In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible: Survey the room Sit in the worst seat in the room Optimize my slides Set the rules of engagement Wear the right clothes You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans: https://youtu.be/zYeGmlN9Tds Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

The key to clarity lies in asking the right questions. In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out. In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Get Your Message Heard Podcast with Michael Hudson michaelhudson.com jodymaberry.com Donald Miller and StoryBrand Join the Brand You Community on Facebook: Have you checked out this invite-only group?  Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people. In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team. I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Meeting Room Fidget Set on Amazon Get Your Message Heard Podcast with Michael Hudson michaelhudson.com Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry. Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business. To Connect with Ernie: Ernietheattorney.com PaperlessChase.com Ernie on Twitter Join the Brand You Community on Facebook: Have you checked out this invite-only group?  Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen. We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space. How did he pivot so many times, so successfully? He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold. Mentioned In Today's Episode: Grab Kent's bonuses on building a speaking business here Register for my limited-time (all new) Build Your Brand Bootcamp training here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person. Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences. We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards. You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible! Mentioned In Today's Episode: Apply For Brand You LIVE here. Get a free fitness assessment with Jeff here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you! Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life. Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out! Mentioned In Today's Episode: Apply For Brand You LIVE here. Grab a copy of Alissa's book, From Frustrated to Frickin' Awesome on Amazon. Grab the bonuses Alissa has just for us here   Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz: "One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic." A few thoughts regarding my personal mindset when it comes to networking: It’s not about hunting, it’s about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors. Here are the five points summed in today's episode: Pick who you want to get to know Study these folks ahead of time so you’re prepared to add legendary value. Ask questions that get the conversation going. Take a strategic selfie Follow up and offer something they would genuinely find useful Never Ask These Questions! Is there anything I can help you with? So, tell me about yourself... What’s your story? What do you do? Instead, Ask These Questions: What’s giving you energy right now? What are you working on that’s really exciting you? I know such-and-such a person that might be a great fit for you. Interested? Mentioned In Today's Episode: Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV  

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?" Well, here they are: learn copywriting building an email list get professional design work done build leveraged income earlier (talk about active, leveraged, and passive) find ONE mentor who is “going places" and go from there BONUS: learn Facebook ads earlier Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes! Mentioned In Today's Episode: Apply For Brand You LIVE here. Read about my bonuses for Ray Edwards' Copywriting Academy here (expires Fri. March 17, 2017) Download Mike's Photo List Here :-)   Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making. In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take. Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV