You Are The Brand

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017. Tune in for some of my personal biggest takeaways from hosting this conference, including: the "3 little pigs" business strategy and why it works why business success is sequential, not simultaneous how I used a strategic approach year-by-year to fill this conference why "small is the new big" when it comes to personal branding why you must be "bilingual" in business to be successful Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here: mikekim.com/128 Join the Brand You Community on Facebook: Have you checked out this invite-only group?  Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017. Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule.   Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City. One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders. One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it. Ever the marketer, I asked Shannon why she did that. She said it was to “salt” the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment. This is the third law of influence: social proof. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet. Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all… So why the spike in confidence? It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence. Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play. In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want. In this episode, I share 3 things do whenever my business goes through a transition: Accept that success = change. Re-evaluate who I spend time with, and who spends time with me. Re-evaluate what I spend most of my time doing. Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN. Tune in and you'll learn: The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?" How answering the question, "What is the ONE THING I need to do next that will make everything else easier?" The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN Mentioned On This Episode: Influence and Impact, my 3-day workshop in New Jersey The One Thing (book) My 7-Step Brand You Blueprint (podcast) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimT

What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx. The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain. Tune in and you'll learn: How your customer's identity can change because of unforeseen circumstances (such as illness) How that psychology affects people's purchasing decisions and brand loyalty How the healthcare industry brands super-villains: sickness, symptoms, disease How the healthcare industry (controversially) names diseases to take the power back from disease The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve. Mentioned On This Episode: Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week. This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels. ​Record an evergreen webinar Automate your webinar recording Write your email copy Automate your email delivery Create your upsell Establish your follow-up system There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here. Mentioned On This Episode The Epic 8,000 Word Guide To Creating An Evergreen Funnel That Sells Your Course 24/7 Ray Edwards' Copywriting Academy Live in Franklin, TN Follow Neal on Twitter @NealSamudre Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life. These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks: 1. We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again. 2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates. 3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple “first” things 4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure. 5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great. 6. Without great solitude, no serious work is possible. - Pablo Picasso 7. We need to be as strategic with ourselves as we are with our careers and our businesses. Also mentioned on today's episode: The One Question That (Actually) Helped Me Define Success (VLOG) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV