You Are The Brand

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego. You'll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him. I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you. Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities. Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership. One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think. When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence. One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.   A Free 5-Part Series on How to Market Yourself As A Coach or Speaker I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business. How to market yourself as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to “spend money to make money” How to position yourself as an authority, even if you’re just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics) How to create an irresistible lead magnet that pulls in subscribers like a tractor beam  Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start    EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/  

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon. We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique. Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve.  We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life. Check Jeff out online here: goinswriter.com The Portfolio Life Podcast

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource? In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors. Looking To Start A Side-Hustle? Join my Brand You Bootcamp for some of my best training on how to build a personal brand business. mikekim.com/start

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot). See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you. Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome. Looking to start a side-hustle? Join my Brand You Bootcamp here: This is a FREE 15-day bootcamp to help you START a personal brand business. How to get started as a coach, consultant, speaker, blogger, or podcaster What tools to use when you start, and why you do not need to "spend money to make money" How to position yourself as an authority, even if you're just starting out How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics) How to create an irresistible lead magnet that pulls in subscribers like a tractor beam mikekim.com/start   EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

We continue our current series on making a career pivot. One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs). Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey.  1. Set hard-and-fast financial goals. 2. Tap into resourcefulness (not just resources). 3. Experiment with various income streams. 4. Create predictable income for your first 3 months. 5. Get mentored by those that have actually done it. Looking to get started? Join my Brand You Bootcamp here: mikekim.com/start Today's shownotes: mikekim.com/mks22  

There’s a lot of great content out there on making the leap from your day job to start a personal brand business. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: “How much money do I need to make a successful pivot?” In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time. Want to Start A Personal Brand Business? Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here: mikekim.com/start EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers. In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City. Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work. FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment celinalee.co/steps EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is. Introducing The Three You’s: The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.   The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”   The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You were made for more! The world is your oyster! You eat dragons for breakfast!”   Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new “you” to the world. That’s why it’s so hard. A Few Additional Mindset Shifts: I accept I will never have security. Peace, yes. Security, no. Sometimes you have to move on in order to move up. The credibility isn’t in the teaching, the credibility is in the living. Why I’ve had success in my career: I make ideas happen. It’s not about ideas. It’s about making ideas happen. Execute. Life is not meant to be a one-player game. Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in. Go to: mikekim.com/brandyoublueprint EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.