You Are The Brand

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business. Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year. In this interview, you'll hear how my own financial negligence completely cleaned me out and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances. We talk about the "Profit First" plan and the process by which Jess led me to create systems, gather facts, and then plan my profit strategy. I often joke that I'd let every other contractor I hire go before losing Jess and her team, and it's actually very true.  If you struggle AT ALL with finances in your business, i.e. budgeting, payroll, taxes -- anything -- please listen to this interview. The Bottom Line CPA: thebottomlinecpa.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there. When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you: Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how I was inspired to return to my roots in commission-based incentives. You can’t save your way to wealth. I spent more money to keep my business running during this time period, and it made more money because of it. You’re being hired to either put out a fire or fan a flame. Remember this analogy! It will be of use to you when having conversations with potential clients. Telling is not selling. If all you do is tell, you aren’t having a conversation, you’re giving a lecture. There are fans, and there are people who actually want to learn. My time in Florida was amazing from a professional standpoint. The wisdom I gained there is invaluable -- but I also gained tremendous personal clarity because, well, I didn’t like living in Florida! It was good for me in that I had a place to land for six months. Life was a bit chaotic the past few years, so it was good to be grounded for a season. I realized more than ever that I want to live in a place where I can feed off the energy, atmosphere, and culture. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

As you may know, video is one of the fastest growing marketing channels out there right now.  Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth. But how do you get comfortable doing video?  In this solo episode, I take a few minutes to share how I got my start doing video: Start Big Go Small Start Strong You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what I learned from comedian Chris Rock about creating a bigger personality that people can connect with. Looking for tools? Visit My Resources Page Here »   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational. The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence: Determine the Call To Action Write quotables and Tweetables Gather stories for within the presentation, not without Create sparse slides (clean, minimalistic) Dress the way I want to be photographed   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020. One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work. Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked. Tune into this episode and you'll hear about how I implemented what Mark shared with me, earned five-figures on a summit at just $67 per purchase, and what it did for my business.  RESOURCES: Puerto Rico Masterminds The Virtual Summit Podcast Virtual Summit Software EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting. If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals,  or what it really takes to land a book deal then this episode is for you. Karen’s Resources: strategicbookcoach.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total). The key to their success is found in their systems, and Kate pulls back the curtain to show you: Automate: done by apps Delegate: done by people Batch: done by you, the content creator The single most time-saving app that Kate uses (Text Expander) and so much more This episode is a must-see for anyone who set a strong foundation to scale their business. Kate’s Entire Podcast, Season 2 on Systems: https://www.eofire.com/creating-systems-for-your-business/   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp. You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites. RESOURCES BY ROBBY FOWLER: Robby’s website: robbyf.com *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/  

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES BY PAUL KLEIN: The Pricing Is Positioning Podcast with Paul Klein The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services. Get the Roadmap here EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://dannyozment.com/contact/