
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Jul 19, 2022 • 29min
337: Fear Can't Tell You Anything About Your Future with Linda Perry
Linda Perry is a recovering attorney, master mindset coach, and business strategist who helps growth-stage entrepreneurs turn down the noise in their heads. The key to a crazy successful business is putting mindset first – unfortunately, we are so caught up in the noise that it’s easier said than done. In this episode, Linda answers a lot of questions regarding mindset, fear, limiting beliefs, etc. She also provides solutions so that when we encounter roadblocks, we can take the right action to pass them. These are challenges that we all face so listen in and take notes because Linda drops a lot of useful tips! Get Linda’s book, “Unstoppable,” for FREE! Connect with Linda: Instagram com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jul 12, 2022 • 14min
336: Power Up Your Brand on Pinterest with Julia Bocchese
I had to have Julia Bocchese on the show to talk about Pinterest because it’s a platform I know literally nothing about. What I do know is that it’s a powerful marketing tool. After a few minutes of talking with Julia, the benefits of Pinterest became increasingly obvious. It can be beneficial for people in all industries – even luxury yacht sales! So listen in, download Julia’s freebie, and start marketing your business on Pinterest. Some questions I ask Julia: What kind of businesses should be intentional about being on Pinterest? What types of content can people post? How do keywords work on Pinterest? What other tools/apps can people use to help with their Pinterest marketing? Julia has created a free step-by-step guide to convert more visitors from Pinterest into paying clients. You can learn more about it here: https://juliareneeconsulting.com/pinterest-client-freebie Connect with Julia: Pinterest Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jul 5, 2022 • 34min
335: How to Confront Your Inner Saboteur with Tina Marie St. Cyr
Tina Marie St. Cyr claims all executives need to believe in their choices, trust their teams, and be a resource to take their companies to amazing levels of success and financial vitality. Tina is the CEO of Bonfire Coaching – a global network of coaches. She works to help people recognize roadblocks and self-sabotaging tendencies in order to create stronger mental toughness. In this episode, we talk about the common ways that sabotaging tendencies show up, what to do when going through the trials, the acronym K-N-O-W, where to find mental toughness and so much more. Tina is an energetic and motivating person who is clearly passionate about what she does. Tina is currently offering a Five-Day Mental Toughness Formula that will help you push past your comfort zone and annihilate the saboteur in your life. Learn more about The Five Day Mental Toughness Formula: www.bonfirecoaching.com/mikekim Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jun 28, 2022 • 34min
334: Creating New Realities and Manifesting Your Soul's Desire with Loren Trlin
I am so grateful that the universe brought Loren Trlin into my life. Loren has helped me work through some heavy times, including when I was writing my book. She helps people experience manifestation, create new realities, and think for themselves. She believes that we have more power to create in our lives than we give ourselves credit for – and I don’t disagree! Some questions she answers in this episode are: How she got into mindfulness If she sees a movement of people “waking up” What skills she brought from earlier on in her life to what she does now Where she draws her optimism, energy, and strength from What’s pissing her off and what’s breaking her heart How she empowers people to see their own power How she stays grounded If you feel like you’re lacking in purpose or are starting to question everything, listen in to this episode. Then, start consuming Loren’s content and work with her if you can. She’s incredible at what she does and can really help to open your eyes and make sense of what you’re experiencing. Connect with Loren: lorentrlin.com Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jun 21, 2022 • 1h 18min
333: A Birthday Convo with One of My Best Friends, Big Asian Guy Henry Jeong
In this episode, I have one of my best friends on the show, Henry Jeong – aka Big Asian Guy on Instagram. I’m staying on the theme of having my good friends on the show and kicking back for a little while. Henry and I grew up together and have been best friends since we were eleven years old. We share a deep love for life and experiencing life to the fullest. Since it’s my birthday week I can’t think of anyone else I would want to share this episode with. I hope this episode inspires you to check up on your friends and let them know you’re thinking about them. Life is short but it’s the longest thing we ever do. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jun 14, 2022 • 34min
332: The Ultimate Trait of a Lifelong Friend with Nate Cronk
For a few episodes, I’m having some of my good friends in real life on the show. I’ve come to realize that lifelong friends are a combination of two things – low maintenance and high quality. They love you for who you are and challenge you to grow. In this episode, I sit down with my good buddy, Nate Cronk, and have some beers. He has always been unapologetically himself and an inspiration to me. We talk about growing up in church, what it’s like to have people gravitate to you, divorce, Tony Robbins, and more. Listen in for a casual chat between two good friends. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jun 7, 2022 • 48min
331: The Art of De-branding Yourself and Creating A New Life with Jeff Goins
Jeff Goines is a multiple-time best-selling author but more importantly, he's a good friend of mine. In this episode, Jeff presents how to de-brand yourself and create a new life. One of the things I love about Jeff is that he’s afraid but does it anyway. He’s honest, relatable, and insightful. Listen in for a presentation full of stories and one-liners that will leave you with your head nodding in agreement. Some things Jeff talks about is: Self-esteem How to choose to live in a way that you find inspiring Why jealously can be a good thing That it’s possible to create a life that you admire That the only person’s approval you need is your own And so much more on honesty and finding happiness Connect with Jeff: goinswriter.com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

May 31, 2022 • 43min
330: How to Become a World Class Interviewer with Jeff Brown
In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer. Jeff is the host of the award-winning, multi-million downloaded podcast, Read to Lead. He exclusively interviews authors and is, in my opinon, one of the best podcast interviewers in the business. Connect with Jeff: Read to Lead Podcast Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

May 24, 2022 • 33min
329: How to Find Your Verbal Brand Identity with Justin Blackman
Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all. Some of the topics we hit include: What is a brand voice guide? What are the three elements of voice? When is a good time for a brand to do this? How do you capture the voice of people who are not writers? How do you maintain sanity writing in other people’s voices? Connect with Justin: Write More Personality-er Workshop Free Brand Voice Guide Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

May 17, 2022 • 39min
328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay
Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, books, and spiritual experiences. A sneak peak of this episode: How Tarzan got into copy and why she chose to focus on email marketing Tarzan’s changing role as a leader in the industry Being willing to do the things that don’t scale Divorce and how that’s affected us while writing our books Spiritual experiences and Tarzan’s experiences with psychedelics Tarzan is widely recognized as one of the best email copywriters in the business. Check her out program, Email Stars –– I highly recommend it. Learn more about Email Stars here. Connect with Tarzan: Join Tarzan’s email list. You won’t regret it! Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes