You Are The Brand

This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains almost can’t help kicking us into survival mode. It happens so much that research shows that we operate from a state of survival 70% of the time! Dr. Choi goes into this and how we can train our brains to work from an executive state of mind more often. Some of the topics he covers are: The fight, flight, or freeze response Survival vs executive state of mind The different types of mindsets How to upgrade your brain Limited beliefs Listen in to learn a little about how your brain works and the steps you have to take to upgrade your brain! Connect with Dr. Eugene: destinyhacks.co   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college athletes but now her specialty is giving people the questions, tools, and processes to help them unpack the questions that are lingering in their life. In the mastermind presentation, she provides tools and creative processes to the group and shares stories that relate – such as her first memory of being in a leadership role. Listen in and respond to the question prompts she provides for a transformative experience! Connect with Molly: mollygrisham.com Instagram   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the lessons we gleaned from the experience. I believe that how you leave one season is how you enter the next. I kept a note on my phone with four questions so I can take stock of where I am right now before moving on. In this episode, I share the four things I’ve reflected on following the event. What I felt could’ve been better for the event overall What went well for the event overall What was personally meaningful to me about the event How I emotionally felt in the aftermath of the event I also answer some “post-game review” questions provided by coach and speaker, Lauren Johnson. If you are interested in accessing the recordings from the event, we will have them for sale on youarethebrandlive.com sometime in the next few weeks.   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk about how he has used personal stories to grow his legal practice.   Steven has gone all-in on his personal branding and is now having record years over and over again. By dialing in on his founder story, he has become relatable and able to connect with business owners who need a plan to protect their intellectual property.   Listen in to this case study episode, then connect with Steven to get your intellectual property in order.   Connect with Steven: speakwiththrasher.com thrashlaw.com YouTube   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping people bridge the gap between what they learn from his content and how they can apply it.   In this episode, we talk about how to format your personal brand website – specifically the home page. Get prepared to take notes because you will want to write his format down!   We talk about: What makes a personal brand different The format that Robby recommends for your website Why you don’t want to put everything you do on your home page   Your website is your home base and needs to be able to tell someone how you can solve their problem within seconds. Get on Robby’s email list and start downloading his stuff if you are serious about building your personal brand!   Connect with Robby: robbyf.com   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.   In this episode, Geoff answers the questions:   How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand?  Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?   Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!   Connect with Geoff: geoffkullman.com Listen to the podcast   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It’s in the name “non-profit” so it makes sense.   Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came out with a book called “Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit.” It’s full of everything she has learned about fundraising over the last 20 years – seriously, everything! She shares it all because she genuinely wants to see nonprofits succeed.   Get the book on Amazon!   Connect with Rhea: Instagram   We are cutting it close, but you can still get tickets to You Are The Brand Live! It’s in Denver, CO from April 7-8.   Use the code “Special” to get $100 off as a gift from me for being a listener of the podcast :-)  Register here: youarethebrandlive.com   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and leverage automation. We talk briefly about how business is personal and how important the human aspect of marketing is.   Duane is a You Are The Brand certified coach and will be at the live conference in Denver on April 7-8. Tickets are still available for the conference and can be purchased at youarethebrandlive.com. Use the code “Special” for an extra $100 off!   Connect with Duane: duanezingale.com Instagram   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: www.mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are the Brand podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com