Brand You Personal Branding

Mike Kim
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Mar 7, 2023 • 33min

369: How to Have A Persuasive Pre-Launch with Brenna McGowan

Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna's a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they're fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue and called in more perfect-fit buyers. Brenna believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open. When Brenna's not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood. So, power up and listen in. Mike & Brenna will discuss: Why it's vital to have a pre-launch strategy How AI can help. Why high-pressure launch tactics don't work How story-telling and talking about your process make for effective launches The benefits of using events and webinars to create momentum. How emails and being visible create audience trust. How to manage expectations and energy during a launch. Let's do launch! Tune in to this week's episode. Resources: brenna@brennamcgowan.co brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Feb 28, 2023 • 16min

368: Define the Relationship with Your Business, Money, and Yourself

Host Mike Kim returns this week to share his reflections on relationships. No, not THOSE relationships, but rather relationships with "entities". The particular entities he'll e discussing are money, your business, time, success & failure, and yourself. So, listen in for some extremely valuable insights. In this episode, Mike will discuss these vital questions: What life advice did Mike give to a 1-year-old? Why do we "externalize" the entities we have relationships with? How can we assess the quality of our relationships with money, business, time, etc.? If you had to buy your business, what would you change? Why don't we treat our business like a business? How can we set boundaries around these entities? If you had a friend who treated your body, time, etc. the way you do, would you still be friends? To learn the answers to these questions, and gain a deeper understanding of the utmost importance of evaluating and improving these relationships, tune in to this week's episode. Your life will thank you. Resources: The Five-Minute Journal A Happy Pocket Full of Money (by Gikandi, David Cameron) Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Feb 21, 2023 • 8min

REAL TIME UPDATE - February 21, 2023

This isn't a full episode per se – just a quick check-in and update as I've been on the road almost non-stop the past several weeks. Let's connect on social here: Instagram: @mikekim TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/youarethebrand Back to our regularly scheduled programming next week!
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Feb 14, 2023 • 37min

367: Everything You Need to Know About Instagram Reels with Laura Bitoiu

Reelly? Yes, reelly! Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their businesses. Since launching her company B Squared Social in 2018, she's helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers. In this episode she'll share with you: Why many business owners believe that Instagram won't work for them. Why video content is so vital. Why storytelling is a must in videos. What are the three essential components of any video? How to use repurposed content on Instagram. Why there is often a large disconnect between Instagram views and followers/clients. What effect AI might have. What, if any, is the value of the "blue check"? How an effective Instagram presence can attract brand partners. To learn how Instagram can help your business to have exponential growth, tune in to this week's episode…reelly!! Resources: laura@bsquared.social www.bsquared.social @bsquared.social Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Feb 7, 2023 • 17min

366: My Current Timeblocking and Workday Schedule

What would be the value to you (and your business) of taking a detailed look at a highly successful person's calendar? In this episode, you'll get to do just that. Host Mike Kim will let you look "over his shoulder" as he plans a typical day and week. You'll learn: What is one of the beauties of working for yourself? What is the analogy that has most helped Mike view his life, business, and activity? How and why does Mike protect certain days & weeks? How does he book speaking engagements? Why doesn't he take any calls before 11 AM Eastern? Why are the people Mike coaches connected to more than just his calendar? Why does Mike consider his gym workouts to be work meetings? How does he deal with exceptions to his routines? As the saying goes, "Failing to plan is planning to fail." So, enjoy this week's episode as you look at how to create your own "success calendar". Resources: Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Jan 31, 2023 • 33min

365: How Artpreneurs Can Make a Sustainable Living from Their Creativity with Miriam Schulman

This episode's guest is Miriam Schulman--an artist, author, and host of The Inspiration Place podcast. She's helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists to go from so-so sales to sold-out collections. After witnessing 9/11, she abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC's "Parenthood" and the Amazon series "Hunters" with Al Pacino. Her book with HarperCollins Leadership, Artpreneur, provides the actionable steps to turn your creative ideas into a thriving business. You'll find immense value in Miriam's shared wisdom. She'll discuss: Her journey to find the artist in her soul. The critical importance of believing in your audience. How artists can effectively utilize AI. How to infuse your "inner weirdo" into your stuff (and what "weirdo" really means). What art collectors really want. What people who buy from you are really buying. So, embrace your own inner weirdo, settle back, and enjoy this week's episode. Resources: miriam@theinspirationplace.net schulmanart.com podcast [The Inspiration Place] schulmanart.com/itunes YouTube https://www.youtube.com/user/schulmanart Instagram https://instagram.com/schulmanart Book pre-order: ArtpreneurBOOK.com Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
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Jan 24, 2023 • 27min

364: 5 Way Too Early Predictions About ChatGPT and AI for Personal Brands

Let's see how many of you remember this "ancient" movie reference to the potential perils of AI (Artificial Intelligence): "Open the pod-bay door, HAL" "Sorry, Dave, but I can't do that" Whether or not you got the reference, there's definitely a lot of buzz about AI. Is it a potential ally? Will it be society's downfall? This week, Mike will share his thoughts and insights on recent trends in AI, especially ChatGPT. He'll discuss: What ChatGPT can do pretty darn well, and what it can't do so well. How we often perceive (and misperceive) technological advances. Five ways we can make AI and other technological advances work for us, rather than against us. Why we must be our own best catalyst. Why it's becoming vital that we share our values. Whatever your present feelings about AI, you'll find comfort and strength in Mike's wisdom. Like the Polar Express train conductor so famously said: "The most important thing about trains is deciding to get on" Resources: Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Jan 17, 2023 • 53min

363: Eavesdrop on My Group Coaching Call for Online Marketing

This week, we'll have the privilege of being "flies on the wall" while Mike Kim coaches a group of online marketers. You'll glean some nuggets from this session that will positively impact your business. Your mission, "Jim", should you choose to accept it, is to implement what you'll learn. The "Secretary" will not disavow any knowledge of your actions (and this message will not self-destruct in five seconds). Good luck, "Jim". Among other things, you'll learn: What it means to "train to standard" and "save your partner's life". Why it's important to have a goal of making $1 per email subscriber in monthly recurring revenue. Why you must not despise the "day of small beginnings". What does FLOATS mean, and why is it vital to your business success? How you can effectively systemize your marketing. Why it's vital to play the guide, and not the hero, in your marketing. Why it's probably not a good idea to focus on who unsubscribes from your list. Regardless of where you are in your online marketing journey, you'll definitely benefit by listening in on Mike's coaching. It'll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
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Jan 10, 2023 • 31min

362: Want to Grow Your Business in 2023? Do These 5 Things

What would it be like for you to take two whole months off from your business to just "kick back" and do what you like? Disastrous? Just plain scary? Mike Kim, best-selling author, and personal branding coach, did that very thing, taking off the months of June and December 2022. He'll talk about his experiences in this week's episode. Among other things, you'll learn: How Mike was able to take two months off, without negatively impacting his business What were the five most impactful insights he gained during his time off Why the phrase "chop wood and carry water" is of vital importance to your business success While you may not yet be in a position to take two months away from your business, you can certainly afford 30 minutes to listen to this podcast It'll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
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Jan 3, 2023 • 25min

361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong

Watch this episode on YouTube » Dr. Ellen Wong's signature framework, The 9 Pillars of Happiness ™ has helped thousands of people amplify their health, take control of their time, improve emotional resilience, and create inner peace. She has been featured in Thrive Global, Business Insider, Sound Dollar, and many podcasts including Women's Health Unplugged, Done By Noon, Rebel Talk, and The Dr. Kinney Show. Listen to discover: What are the societal and individual factors that influence happiness? What are the "top five" regrets of people who are dying? What are The 9 Pillars of Happiness ™? What is "time management" really all about? Episode Resources: Ellen's Free Guide, 9 Essential Questions To Ask For A Happier Life Ellen's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

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