
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Sep 27, 2022 • 29min
347: The Myth of Passive Income and How You Can Still Profit from It
Many people believe that passive income will solve everything. They don’t realize the price that needs to be paid to keep their personal brand recognizable through books, courses, and trainings. In this solo episode, I go into what passive income means to personal brands and how it’s different than what Robert Kiyosaki teaches in his book “Cashflow Quadrant.” When thinking of passive income, we often think of investing in real estate. But as you buy more real estate, more energy is required to keep making money. However, you don’t need physical property to make passive income as a personal brand. You can sell your intellectual property. Listen in for what I recommend to truly make a passive income. Get My Marketing Proposal Templates Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: http://www.mikekim.com/yatbaudio Get details on the physical book: http://youarethebrandbook.com/ Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Sep 20, 2022 • 29min
346: Creating Passive Income Through Point of Sale Systems with David Carlin
Did you know you can accept payments without going through Paypal, Stripe, or any of the other popular payment processing platforms and paying their transaction fees? I didn’t either! That’s why I had to talk with David Carlin, half of the power couple behind Residual Payments – the training community for digital payment experts. There are three ways to use Residual Payments: Learn about the program in one day and move on Turn it into a side hustle Diversify and build your own payment company In this episode, David discusses each avenue and how you can become a brand payment expert. Check out residualpayments.com to get started on your own payment processing platform! Follow Residual Payments: Instagram Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Sep 13, 2022 • 40min
345: Never Be Ashamed of Your Origin Story with James Harrington
James Harrington is the founder of the nonprofit Ugandan Water Project. I got to know James back when we were both involved in the ministry world and even played on tour together. In this episode, we talk about why James began the Ugandan Water Project and what he has learned over the nearly 15 years he has been running the nonprofit. Some of the questions we dive into are: How did he get into starting a nonprofit for communities in Uganda from his small town in western New York? What were his early fundraising pitches like? Who were the people connecting with in the beginning? Was there a season where he felt like they had finally made it? What are the project’s core values? Learn more about the Ugandan Water Project at ugandanwaterproject.com. Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Sep 6, 2022 • 24min
344: My Week in LA - What if Everything Turns Out Great
I took a spontaneous trip to LA for a week, which led to recording a couple of podcast episodes, going to an Angels game, and meeting with David Meltzer and many influential non-public figures. I’ve been getting in the habit of asking myself, “what if everything turns out great?” And everything about this trip to LA did turn out great. I gained new relationships, tools, and skillsets that I could bring back home with me. I also was reminded that because I’m generous to people in my circle of influence, opportunities seem to find me. Listen in to this episode to hear how my week in LA played out and what I was able to take away from it. Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Aug 30, 2022 • 50min
343: Energy that Attracts Success Into Your Business and Life with Nick Cavuoto
Over the past two to three years, I’ve been on a journey of learning how to channel energy. A lot of credit goes to my friend Nick Cavuoto – serial entrepreneur, inspirational speaker, and personal branding expert. One of his gifts is energy work – he is very in tune with his own energy and the energy of those around him. Recently, instead of thinking to myself, “what if everything goes wrong?” I’ve been telling myself, “what if everything goes great?” So I went to Los Angeles on a whim and just let the week play out. Stay tuned for episode 344 for more on my week in LA. In this episode, Nick answers questions like: What does life look like for someone who sees people through a lens of energy first? What does he see most often when working with entrepreneurs who wear a lot of hats? What would he fix if he could wave a magic wand to help transform someone? What did he learn from meeting with a monk? We also talk about psychedelics, affirmations, and more! Connect with Nick: nickcavuoto.com/mentormind Instagram Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Aug 23, 2022 • 1h 2min
342: Live Outside the Rules and Chart Your Own Path with Jerry Won
This episode is a little different because it’s a simulcast of my friend Jerry Won’s podcast, Dear Asian Americans. He interviewed me on his show and we talked about how I got to where I am today. We discussed: When it became clear to me that I could teach and be the “product” What I learned from being in the church world Separating a professional and personal identity and the importance of being self aware How to keep evolving and staying relevant Thinking outside the routine The article I wrote on racism after the Atlanta shootings And much more. Listen in for how I developed from a church’s music director to personal branding expert, speaker, and author. The point is that everyone’s path is not the same. Take advantage of your own skillset and chart a path that makes sense for you. Connect with Jerry: com Instagram LinkedIn Save $150 on YATB Live Recordings You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Aug 16, 2022 • 47min
341: How to Maximize Your Mastermind Group
This episode takes you “behind the curtain” so you can get the most out of a mastermind group. A mastermind group can be one of the biggest accelerators of your business and life –– but they are also very misunderstood, mis-marketed, and therefore under-utilized. Here is a sneak peek of the tips from this episode: Show up with the same energy you would if you were the group leader Actively listen during the mastermind call –– look for a spark to act on. Actively contribute to the group. Contribute to the group’s forward energy. Study the transcript of the call, and be quick to gather resources that are shared. Build and maintain relationships with group members outside of the group calls At some point, a mastermind group is less about what you learn and more about the energy you’re around. Channel that energy! There’s power in the group. Save $150 on YATB Live Recordings: You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlsen, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer » Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Aug 9, 2022 • 44min
340: You Have a Sacred Calling - My Final Keynote
This episode is a replay of my closing keynote at YATB Live earlier this year, and it’s really more of a “life talk” than a “marketing talk.” I spoke from the heart and shared some honest life lessons I’ve learned over my years as an entrepreneur. This includes lessons like getting to define what success is for you and making margins for the things and people that matter most. Save $150 on YATB Live Recordings: You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlsen, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47: Click here to redeem this offer » Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Aug 2, 2022 • 23min
339: I Took Five Weeks Off Work, Here's What I Did
At the end of 2021, I decided that I wanted to take a month off of work. I set my systems in place, let everyone know that I would be taking a break, and began my staycation on June 1st. During my time off I learned some valuable and unexpected lessons. For example, I learned I have a lot more agency over my calendar than I thought. I also found that I enjoy writing and my social posts were having a higher impact than they used to. I was able to walk away for five weeks and return, refreshed and enriched, to my business without missing a beat. I officially returned to work on July 12th with a new excitement for what I do. Listen in to learn how I took five weeks off of work and how you can begin to put systems in place so you can take a break without your business suffering. Special Announcement I quietly created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. This system helped me to slash my tech costs, scale revenue, and win back my time. Every month I am hosting a free live training on a system management topic. Get started and learn more at brandyoufunnels.com. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jul 26, 2022 • 31min
338: How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph
In this episode, I have a conversation with Gail Rudolph. Gail is an executive coach and author who teaches that business is a human endeavor. Without understanding how people make decisions, we are just guessing. One of the main things we are missing in business is the realization of power. Gail teaches that power is energy and one of the most important things when trying to control a conversation or situation. Gail discusses: The five key ways to express power What the power continuum is How to teach people to respect boundaries Power tools we can use in our life and business Gail is the author of “Power Up Power Down,” a super practical and actionable book on how to properly use your power. Grab a copy here. Connect with Gail: com Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com