GTM Live

Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.”  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:   Being proactive vs. reactive in the sales process and with customers;  Why meaningful content should be incorporated throughout the entire sales and customer journey; Launching into a new market with a new product; Customer at-risk identification programs; and 2021 Demand predictions For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

In the Season 1 Finale of Demand Gen Live, we had Gaetano DiNardi (Director of Growth Marketing, Nextiva) back to go through a stacked agenda.  We covered:   -Scaling a global demand team,  -Why Enterprise companies don't publish pricing,  -Hot takes on LinkedIn stories,  -Why is it so hard to hire top demand gen talent?, and  -Better ways to nurture "leads" in long sales cycles.   Tune in next week LIVE for Season 2!  Link to register here: https://zoom.us/meeting/register/uJIpdO-vqDsoxeNkHjM_AAG9HFI9m9SKGQ For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wrong in regards to leads and attribution. He also goes into detail about the State of Demand Gen podcast and how companies should be integrating podcasting and organic LinkedIn thought leadership into their marketing strategy.   For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your marketing where you are allowing your buyers to learn about your product in the way that THEY want, as well as how to commit to, set expectations, and get buy-in throughout your organization when running a new experiment. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Gaetano DiNardi (Director of Growth Marketing, Nextiva) joined us once again for the 27th installment of Demand Gen Live. We covered: why overweight sales teams can get marketers stuck on the lead gen hamster wheel, why Facebook ads should remain in your 2021 marketing mix, and also hosted a live AMA and took questions from the attendees.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

This installment of Demand Gen Live marks 6 months since we started the series on Zoom. We dove into why your company should seriously consider starting a podcast and did an in depth live paid social and search analysis of a B2B SaaS company. We concluded with a live Q&A and an incentivized challenge for our attendees. NOTE: The live B2B paid social & search breakdown was cut out from this audio recording. To view the screen share, check out Demand Gen Live x26 on the Refine Labs YouTube channel.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.