GTM Live

Chris was asked to guest on Checked In with Splash, hosted by Camille White-Stern. They discuss the changing landscape of B2B marketing and how events fit into the new marketing strategies. Camille shares her insights on why there has never been a better time to be a B2B marketer and how marketing can be the key growth driver for a company. The conversation then shifts to the importance of community in event marketing, the role of events in the customer journey, measuring the ROI of events, the difference between marketing and sales events, and successful pipeline acceleration events. Finally, they discuss Chris and Refine Labs’ approach to content strategy and dark social strategy.

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. They chat about:What B2B companies can learn from B2CThe most important thing that will drive growth over the next decadeShifting mindset in measurementAligning sales and marketingThe potential of AI to increase marketing efficiency…and more!

Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companies can stay ahead of the curve in the ever-evolving world of B2B marketing. From the B2B Insiders PodcastThis 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs. The conversation will focus on pressing topics in B2B marketing, including:the evolving nature of demand generation,marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts.Follow Gabriel Barboza and David Costa Lima On LinkedIn

Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus agency strategies, and advice for new and prospective CMOs!From the A2B Series Podcast:Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you’re a B2B GTM leader, this episode is for you! A few of the topics discussed in this episode: B2B Marketing best practices, frameworks to scale content, marketing attribution and measurement, what B2B companies can learn from B2C companies, and more!

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada, CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy. They covered:How to produce and distribute content in the most consumable formatHow to avoid common content creation pitfallsTransitioning from CMO to CEOAnthony’s personal journey through this shiftBalancing the idea of “firing yourself” from the CMO role and maintaining a personal brandThe biggest challenges and process of self skill discoveryAnd more!Then, Anthony turns the questions back on Chris to talk about breaking through the algorithm and making a LinkedIn strategy work more effectively.

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with Sam Jacobs, CEO of Pavilion. They chatted about:Key lessons and takeaways Sam has learned in his time as a CEO:Focus on the long termLove your customerDon’t try to do too many thingsTrust your intuition and slow downA reminder to put things into perspective, especially in times of economic uncertaintyHow to empower employees to feel valued and secure in their own path to successThe idea of embracing instability instead of trying to correct itAnd more!

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work. They chatted about:What makes a great marketing leaderLife events that helped shape Chris’ customer centricityWhat companies should keep an eye out for when hiringHow to change your mindset for more out of the box thinkingAnd more!

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:Pipe Framework introduction and overviewVocab: Pipe Conversion, Pipe Qualified MeetingAligning Sales and Marketing HIRO introduction and overviewA clearer breakdown of the HIRO calculationPractical advice for implementing this Pipe FrameworkLet us know what topic you want to hear a compilation episode focusing on next!

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!They chatted about:Challenges B2B Marketers face todayChris’ favorite recent marketing campaign and what he learned from its successTips for building a strong digital presenceHow can B2B companies effectively target their ideal customersHow to measure the success of B2B Marketing campaignsB2B Social Media best practices…and more!

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:The root of sales/marketing misalignmentHow to Utilize CRM data Sales Velocity CalculationUnderstanding Levels of Buyer IntentDark Social and the Dark FunnelLet us know what topic you want to hear a compilation episode focusing on next!