
HighLevel Spotlight Sessions
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.
The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest episodes

Nov 3, 2021 • 27min
Leverage And Scale With Outsourcing Agency Services With Chris Walker
💥 Legiit digital marketplace for freelancers and agencies
💥 How to keep quality high in a Digital Market Place
💥 How to leverage Legiit for fulfillment and allow you to focus on scaling.
💥 Become a great leader and sell leadership
💥 What Specific SEO are agencies typically in need.

Nov 1, 2021 • 26min
Be A Better CEO with Ben McLellan
💥 How clients become raving fans
💥 Why meeting expectations is better than trying to exceed
💥 How to download genius from one person to a team
💥 How true CEOs spot leadership potential in their team
💥 Learn to say no to money
💥 Are client gifts a good idea?
💥 “Ethical Scaling”

Oct 27, 2021 • 48min
Integrating AI and Dialog Flows with Quinton Newman
💥 Learn about Dialog flow and how to apply them to your Agency!
💥 What is Tokenization
💥 How Quinton uses Dialog Flow Effectively
💥 Dialog Flow Essential demo
💥 Dialog flow CX Demo
💥 Quinton has a Dialog Flow Course that you can Sign up for!
💥 How it would work in the Solar Niche
💥 SMS brings faster response time
💥 Using SMS for Call Dialers

Oct 22, 2021 • 48min
Become A SEO Mastermind with Nathan Gotch
💥 Gotch SEO - IAV System -
💥 Nathans 4 steps to SEO
💥 SEO Campaigns 4 pillars
💥 Applying the ICE approach to SEO to organize and prioritize your resources
💥 Avoiding the “Deliverable Game”
💥 Important of creating a “System” for your SEO
💥 Using SEO Audits and creating your roadmap for your clients
💥 The Importance of communication and transparency
💥 Allocating Resources based on revenue and not # of clients
💥 How Nathan get links with his relevance pyramid

Oct 18, 2021 • 37min
Deploying Deadlines with Jack Born
💥 Learn the Origin of Deadline funnel
💥 Increase conversions & sales with authentic evergreen marketing
💥 The Tactical Triangle
💥 How to use deadlines to be more persuasive without losing integrity
💥 The perfect persuasion window
💥 Optimizing sequence windows of deadlines to create more transactions

Oct 14, 2021 • 37min
SEO Made Easy With Zach Grove from Click Flow
💥Demo of ContentFlow Content Editor
💥SEO Grading system
💥Content Decay
💥SEO Split Testing Content
💥3 Steps to double your organic search in 2022 tips!
💥How To use competitors' content to grade and leverage!
💥See how Zack Grove helps double his client's traffic with his tool Click Flow!
💥Leverage click flows grading system

Oct 11, 2021 • 46min
Becoming "The Perfect Outsourcing Solution for Digital Agencies" with Chris Martinez
In this episode, we speak with Chris Martinez of Dude Agency about:
💥 Why agencies are good at selling but struggle at operations
💥 How Dude Agency can power your Website projects and ongoing support
💥 Advantages of having teams in the same timezone
💥 The hardest skills for an organization to find
💥 Cementing clients for life by helping them accomplish their goals for their customers at the right margin.
💥 Dude school - mastermind school membership site, free signup!

Oct 6, 2021 • 33min
Increase Revenue With GMB Management With Ben Fisher
In this episode, we speak with Ben Fisher of Steady Demand about:
💥 Becoming a full-service agency vs specializing in only one service
💥 Having a network of agencies that can help you deliver the services you don't offer
💥 Ben's predictions on the future of GMB
💥 Pros on GMB posting
💥 Local Pics, how does it work?
💥 GMB management costs

Sep 30, 2021 • 42min
The Holy Grail Of Lead Nurture with Salvatore Steffano of Social Marketing 180
In this episode, we speak with Salvatore Steffano of Social Marketing 180 about:
💥 The cryotherapy niche
💥 Importance of knowing how to build the correct team
💥 Sal's recruiting process
💥 Outbound prospecting with a personalized video
💥 Putting people and personalization first
💥 Building better connection with your clients through the "celebrity effect"

Sep 28, 2021 • 19min
If You Sell, You Lose
In this episode, we speak with Jared Vandermeer of Magnolia Consulting about:
💥 The hidden ways social is changing
💥 Why "Hard Selling" is not the way
💥 How to manage content creation process with your clients
💥 How statistical companies are adapting conversions measurement