
HighLevel Spotlight Sessions
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.
The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest episodes

Aug 4, 2022 • 41min
Predictable Agency Profitability With Marcel Petitpas
In this Spotlight Session, we talk with Marcel Petitpas, Co-founder & CEO of Parakeeto, a service firm that helps agencies measure & improve their profitability.
We discuss things like:
💲The Agency Pricing Quadrant
💲Successful billing models
💲How to determine hourly vs. flat fee pricing
💲How and when to apply value-based pricing
💲And more!
Access their Free Agency Profit Toolkit loaded with training videos, templates, cheatsheets and guides to help agencies measure their most important metrics and model their business's potential! https://parakeeto.com/toolkit

Aug 2, 2022 • 51sec
Better Bookkeeping For Agencies With Nathan Hirsch
In this Spotlight Session we talk with Nathan Hirsch, a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019.
Topics we cover:
💥 Should entrepreneurs be doing their own books?
💥 When is the right time for them to pass it off to someone else?
💥 What financials are the most important to know and follow as a business owner?
💥 How crystal clear bookkeeping improves your multiple! EcomBalance offers monthly bookkeeping services for growing eCommerce brands, agencies, and software companies.
If you need help with your books, start by getting a custom pricing quote here and you’ll receive 2 free months of bookkeeping services
👉 https://ecombalance.com/

Jul 26, 2022 • 37min
Effective Video Marketing Strategy With Uzair Kharawala
In this Spotlight Session, we talk with Uzair Kharawala, Co-founder of SF Digital - a team of talented and experienced creatives producing premium-quality images, videos, and websites along with effective marketing strategies. We discuss things like:
🎬 Getting started with video marketing & ads
🎬 How to create a sales funnel for your video marketing
🦾 How to manage them using GHL
💥 Bonus: Tools for creation and editing video If you would like to learn more about Google & YouTube Ads visit www.sfdigital.co.uk

Jul 21, 2022 • 24min
Keeping Clients Happy & Agency Owners Focused With Taylor McMaster
In this Spotlight Session we talk with Taylor McMaster founder of DOT & Company. She and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services.
We discuss things like:
💥 What to look for in an account manager
💥 How to determine communication frequency
💥 Tips to improve account management
💥 What is the “Daily Pulse” and why it is so crucial for client satisfaction
To learn about how Taylor and her team can help make your clients happier visit: www.dotandcompany.co
Tune into the "Happy Client Podcast" here 👉 https://www.dotandcompany.co/podcast

Jul 14, 2022 • 42min
How To Earn More By Working Less With Troy Dean
In this Spotlight Session we talk with Troy Dean, founder of Agency Mavericks. Located all across the world, his agency has one goal, one heart, and one mission - “To guide our customers to success and be there for every step of their journey.”
We discuss things like:
🤑 How to earn more by working less in reality ☺️ Why humility is the #1 quality you can nurture
🤗 How to lead others to find meaningful work and operate from a place of abundance!
Want to work better instead of harder?
Book a call with his team at:https://www.agencymavericks.com/ You can also join their FB community @ https://www.facebook.com/agencymavs

Jul 11, 2022 • 31min
How To Turn Followers Into Subscribers With Jeff Vanasdal
In this Spotlight Session we talk with Jeff Vanasdal, founder of LEA Agency and listbuildr.io. He shows us how to convert social media followers into email and SMS subscribers ASAP with Zero ad spend 🙌
We discuss other things like:
💰 How Jeff was able to 10X his income!
🦾 The power of your “List”
🗣How to maximize your social media accounts
🚀 And more!
If you could use Jeff's help visit https://listbuilder.ai/ to learn more.

Jul 5, 2022 • 26min
Covering Your SaaS: “Not Legal Advice” from IP Attorney Chris Lyle
Learn from IP attorney Chris Lyle about winning chargebacks in 2022, protecting IP on HighLevel, and securing legal documentation for SaaS and agencies. Discover the importance of legal protection for SaaS businesses, safeguarding intellectual property, and accessing legal resources. Explore the significance of legal agreements, the risks of operating without them, and the benefits of utilizing SaaS legal contract resources.

Jun 30, 2022 • 54min
How Customized Apps Can Maximize HighLevel With Quinton Newman & Aryan Dutta
In this Spotlight Session, we are joined by Quinton Newman and Aryan Dutta of DAAS (Developers As A Service). They are a software design and consulting firm for agencies and modern entrepreneurs. In this session we discuss:
💥 How customized apps can increase HL's potential
💥 What the developer marketplace is and how to sign up
💥 What is OAuth2.0 and why is it important
💥 What kind of customizations most agencies are making while still keeping the core functionalities of GHL unchanged.
Contact these guys and get 2 hours of free research for any custom API provider you want to connect to GHL! To learn more visit: https://workwithdaas.com/

Jun 28, 2022 • 58min
How To Land Your Dream Customers With Josh Elledge
In this Josh Elledge, Founder & CEO of Up My Influence, a consultancy that helps agencies & coaches fill their sales schedule with dream customers - with NO paid ads or spammy marketing. In this session we discuss:
💥 The importance of relationships
💥 Low-ticket vs high-ticket
💥 The power of generosity
💥 Scarcity vs abundance mindset
💥 The biggest enemy to sells success
What is Your #1 Lead Generation Blocker? Take the Quiz: https://upmyinfluence.com/

Jun 27, 2022 • 42min
How To Write Copy That Doesn't Suck With Ken Moskowitz
In this Spotlight Session we talk with Ken Moskowitz, Founder & Chief Creative Officer of Ad Zombies 🧟♂️, a copywriting service that writes words that sell anything for businesses anywhere! They currently support thousands of agencies around the world and 40k small businesses 🌍 🤝
We discuss things like:
✍️ Why testing copy is so important
✍️ Why storytelling makes the most effective non-sales, sales ads.
✍️ Email campaigns are the gold mine many businesses aren't properly mining.
✍️ A simple hack to spending less and getting more out of LinkedIn ads.
Ad Zombies would love to be the outsourced copywriting team for your agency and its clients. Go to adzombies.com/highlevel to join the over 40,000 marketers, brands, and small businesses worldwide that trust Ad Zombies to write their Ads, Emails, Web Copy, and more. Go to https://www.adzombies.com/signup and use promo code HIGHLEVEL on either the "Startup" or "Accelerate" Plan to receive a discount