Nicolas Cole is one of the most prolific writers on the internet. He’s also an author who has written numerous books and an entrepreneur who has started and run several businesses including Ship30For30 – an online cohort-based educational business that has taught thousands of people to write online. The focus of this conversation is how and why you might want to consider building an audience online. 90+% of people online are in consumption mode only and potentially leaving a lot of opportunities on the table by not growing an audience themselves. In this conversation, Cole and Greg dive into the details of audience building, including: how to pick a topic to write about, how to find time to do it, what platforms to publish on and even how AI might help you do all of this. If you are someone who has a lot of ideas and value in your head but has never translated that into content for others to consume – this episode IS FOR YOU. Episode Segments: (05:07) - Are audiences STILL undervalued? (14:27) - How to make opportunity FIND YOU through content creation (18:00) - How Ryan Holiday followed the data to a successful niche (22:31) - How narrow to go with your niche (30:00) - The "For Who, So That" framework (38:22) - Creator audits & always listening for data points (40:25) - What platforms to publish on?!?!? (47:45) - The time and effort it takes to find your audience (52:31) - When and how to outsource content creation (59:56) - Why the impact of AI on writing is misunderstood (01:07:06) - One thing Cole has figured out in life Be sure to follow Cole on Twitter @nicolascole77 And check out his new book: The Art & Business of Ghostwriting This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com. Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. https://athleticbrewing.com/pages/media?utm_source=intentional%20wisdom&utm_medium=paidadv&utm_campaign=intentionalwisdom_podcast_hostread  Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter:  https://gregcampion.substack.com  If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts. (Very) rough transcript of this conversation: https://share.descript.com/view/xoQMnBFZn9o

Dr. Hal Hershfield is a Professor of Marketing, Behavioral Decision Making and Psychology at UCLA’s Anderson School of Management. He focuses his research at the intersection of psychology and economics; and his work has been published in the NY Times, Harvard Business Review, and Wall Street Journal, among others. Dr. Hershfield is the author of a new book titled Your Future Self - How to Make Tomorrow Better Today, which he and Greg discuss in detail in this conversation. In the book, Dr. Hershfield explores deep questions on identity, like: Are we the same person throughout our entire lives? How can we connect more with our Future Self? And how might such an improved connection lead to improved behavior today when it comes to things like our fitness, nutrition and finances? Episode segments: (04:10) - Hal's fascination with connecting with our future selves (08:17) - Are we the same person for our entire lives? (12:15) - How Brazil's most notorious serial killer became a different person (17:27) - How one of your 5 key personal traits will change in the next 10 years (18:41) - Why the closeness you feel with your future self matters... A LOT! (25:05) - The "end of history" illusion or why you're not "fully baked" even though it feels that way (29:49) - Writing a letter to (and from) your future self (33:52) - Hollywood make-up artists and Hal's crazy experience "becoming" his future self (40:42) - How to use commitment devices to encourage behavioral change (47:52) - Better parenting by being more present (with the help of a "K-Safe") (54:22) - The irony of being too focused on the future and missing the present Link to (very) raw transcript: https://share.descript.com/view/51r2mYKG8om Be sure to follow Hal on Twitter @HalHershfield and Instagram @Hal.Hershfield - This episode is brought to you by Athletic Brewing Company. My listeners and newsletter readers know I love Athletic Brewing non-alcoholic brews. I love the quality and the variety. And I love that you can have them delivered straight to your door from AthleticBrewing.com But did you know that Athletic is also a Certified B Corp donating up to $2 million annually to protect and restore outdoor spaces around the globe through their Two for the Trails program? Personally, I love that this is a company that gives back to the community. It’s a real reflection of the culture they’ve built there. And supporting hiking trails and maintaining outdoor spaces is a very cool cause that I feel great about supporting when I drink Athletic.  Try Athletic Brewing Non-alcoholic Brews for yourself! Click the link below and Use code WISDOM to get 15% off your first order at athleticbrewing.com Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. - Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com  If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

At first glance, Brooke LeBlanc is not exactly the typical persona you’d expect to see for someone calling themselves sober. She’s young, she’s successful – in fact she is the CEO of a start-up in the non-alcohol space (Edge)– and she’s incredibly active. But that’s kind of the point. Brooke has emerged as one of the leading voices in a new wave of sobriety. She has made the choice – as many others have - the forgo alcohol in her life, and that one healthy choice has had an incredibly positive impact - helping to drive success in other parts of her life – including in her professional, personal and even athletic pursuits. In this episode, Greg and Brooke discuss: (03:44) - Brooke's viral essay on sobriety (link below) (06:15) - Alcohol as a way to fit in (10:17) - The moment Brooke decided to quit alcohol (13:32) - Sobriety as an identity (18:12) - How people reacted to Brooke's sober identity (23:47) - Alcohol as a ritual in our lives (and how to manage that) (27:24) - The ever-growing list of substitutes for alcoholic beverages (30:17) - Lessons learned from 1000 days sober (35:17) - The incredible benefits from cutting out alcohol (personal, professional, athletic) (40:23) - Two device nerds compare notes (Whoop, Eight Sleep, Oura, etc.) (44:13) - Brooke's new business (Edge) combining sobriety, accountability & technology (46:55) - Exceptions to not drinking? (50:04) - One thing Brooke has figured out in life Be sure to follow Brooke on Twitter @brookeleblanc and Instagram @mbrookeleblanc Here's the mirror.xyz post the started it all for her: https://mirror.xyz/0x5D4f6a9f6a0dA05d317BC6a1D86B738d37AAC8b9/ZYQGheeBXQN4WbGx5HEt6XZKk_GC2w02hfaN5AJ1mgY Very rough transcript of this episode: https://share.descript.com/view/CMeeGKtXY77 This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com. Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. https://athleticbrewing.com/pages/media?utm_source=intentional%20wisdom&utm_medium=paidadv&utm_campaign=intentionalwisdom_podcast_hostread Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

John Wilson is the Club Ambassador for the Charleston Battery, a professional soccer club based in Charleston, South Carolina. John’s story is a fascinating one – which started out in a small-town in South Carolina where he accidently found his way to soccer – not a particularly common sport among the black community in rural South Carolina at the time. From there he went on to do some pretty amazing things, including playing for the #1 college team in the country at the time – Clemson University - where he won an ACC championship – and later getting drafted into the MLS where played for multiple teams and won an MLS Cup before finding his way back to South Carolina where he’s become a staple in the community and specifically the soccer club for many years now. In the conversation, John and Greg cover everything from his background, to his views on youth sports, to lessons he’s learned dealing with injury, failure and even an identity crisis. Episode segments: (04:12) – Accidently finding his way into soccer (07:23) – Encountering racism in a traditionally white sport (16:16) – When work feels like play (aka How to become great at anything) (19:04) – From weakness to strength; how stuttering impacted John (24:46) – From dream to reality; how John found his way to Clemson (the #1 ranked team in the country at the time) (32:59) – Being a fish out of water in a new world (35:58) – Youth sports – focusing on fun and embracing failure (48:28) – “You’ve got a chance to make it as a pro.” (53:07) – Setbacks, setbacks and more setbacks (57:41) – Getting injured and thinking he was done (01:01:09) – The power (and danger) of identity (01:02:56) – Redemption, another shot, and embracing the Charleston Battery (01:11:22) – Life after John’s playing days For more on John, be sure to follow him on Instagram @JohnAWilson25 Link to (very raw) transcript: https://share.descript.com/view/ZsjvpwhmcVO Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Matt Wilpers is one of the “OG” Peloton instructors. He’s known for his super-positive and supportive style on the Bike, Tread and Row, and his analytical approach to all things training. He is also a seasoned coach who runs his own very successful fitness coaching business, helping athletes of all types achieve their goals. In this conversation, Matt and Greg discuss Matt’s incredible journey to align his career with his passion for helping others—especially in the realm of health and fitness. They dive into tactics for stress management and Matt was kind enough to share some of the challenges he’s personally faced with mental health in the past, and the tactics he's used to address them head-on. They also get into the weeds on Power Zone training and Matt even designed up a training program for Greg on the fly. Full episode segments: (03:28) – What’s behind Matt’s positive coaching style (06:45) – An analytical approach to training, customized to the athlete (11:24) – Pivoting from Goldman Sachs to pre-med to Peloton (23:37) – How Matt & Peloton have changed over the last six years (34:52) – How Matt learned to deal with stress, anxiety & panic attacks (43:16) – Matt’s sleep routine (44:39) – Understanding Power Zone training and its benefits (51:45) – Comparing & contrasting Power Zone and Heart Rate Zone training (01:01:27) – Matt (kindly) designs up a training program for Greg on the fly (01:15:35) – Rapid fire on Matt’s personal routines (01:27:41) – One thing Matt has figured out in life Be sure to follow Matt on Instagram @mattwilpers and Twitter @mattwilpers and visit his website: mattwilpers.com Link to (very raw) transcript: https://share.descript.com/view/jnYVGHwCezk Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Candice Millard is a New York Times best-selling author who has written four incredible books in the narrative non-fiction space: • The River of Doubt: Theodore Roosevelt's Darkest Journey • Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President • River of the Gods: Genius, Courage, and Betrayal in the Search for the Source of the Nile • Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill Candice has an amazing talent for turning history into absolutely thrilling, page-turning drama. In this conversation, Greg and Candice go deep on everything from her research and writing process, to the inside scoop on some of her books, to her own experience as a parent and someone who’s dealt with tragedy in her own life at times – similar to the characters she writes about. Episode segments: (07:24) -- How suffering forges (and reveals) character (11:39) -- The unbelievably talented James A. Garfield (16:33) -- How damn hard it was to live in the 1800’s & early 1900’s (22:58) -- How Candice dealt with tragedy striking in her own life (34:34) -- Breaking down her five-year (!) writing process (38:08) -- The absolute magic (and necessity) of research trips (41:33) -- When something shocking fell from an envelope in the Library of Congress (51:00) -- Building narratives and the art of storytelling (01:00:17) -- Inspiring a love of reading and writing (01:05:57) -- Candice’s own reading habits (01:09:36) -- The importance of legacy and how Candice thinks about hers (01:14:11) – One thing that Candice has figured out in life (01:17:15) -- The scoop on Candice’s next book!! You can find Candice’s work anywhere books are sold, and can learn more about her at candicemillard.com or by following her on Twitter @candice_millard Link to (very raw) transcript: https://share.descript.com/view/Agew4WNqe9c Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Kevin Kelly is one of the world's leading thinkers and writers on all things technology. Since co-founding Wired Magazine in 1993, he has consistently been at the forefront in predicting and interpreting technology trends from the advent of the internet, to mobile telephony, to artificial intelligence. He has explored these themes in books like The Inevitable, Out of Control and What Technology Wants. He is also a connoisseur of all things Asian culture and chronicled his journeys through the region in a 3-volume opus titled Vanishing Asia. In his latest book, Kevin has turned inward to compile 70+ years of life advice into a compact, highly readable, and incredibly enjoyable book titled Excellent Advice for Living, in which he shares bite-sized nuggets of wisdom covering the practical to the deeply philosophical. In the conversation, Greg and Kevin start with the emergence of generative Artificial Intelligence technologies and then dive in deep on the many gems of life advice in Kevin's new book. Episode segments: (03:18) - Putting the latest AI developments (ChatGPT) into context (11:44) - AI as a productivity and employment enhancer, not a job-replacer (16:28) - Career advice in a world of Artificial Intelligence (21:33) - The original title of Kevin's new book, and why being clear > being clever when writing (26:56) - A "laying around the house" book (31:30) - Being intentional about rituals and "rites of passage" for your kids (40:25) - How others see who you are becoming before you do (45:38) - Gratitude as the cheapest form of therapy (48:23) - Choosing to believe that the universe is conspiring to help you (54:05) - What Kevin might be wrong about in 100 years (56:27) - One thing Kevin has learned in life that most others haven't yet If you don't already follow Kevin on Twitter, you can find him @kevin2kelly and his latest book Excellent Advice for Living is available now for pre-order on Amazon. Link to (very raw) transcript: https://share.descript.com/view/QDy8qK1AhD7 Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Todd Herman is a world-renowned mental performance coach and mentor to everyone from Olympic athletes and pro sports stars to CEOs and entrepreneurs. Todd is also the author of The Alter Ego Effect, a ground-breaking book on the power of creating alter egos to help us optimize our performance from the board room to the playing field. In this conversation, Greg and Todd talk about coaching and identity, and get into the weeds on how all of us can leverage alter egos to improve our performance in various parts of our lives. Episode segments: (03:21) – Todd’s background & coaching business (08:00) – Why coaching is so rewarding (12:47) – Red light & green light activities for personal & business growth (16:09) – The power of taking actions that don’t scale (26:24) – The best advice Todd ever received (31:29) – What is the Alter Ego Effect? (44:42) – Tactics for creating an alter ego (53:44) – How to decide which area of your life needs an alter ego (56:03) – Todd helps Greg set up a framework for his own alter ego (01:10:58) – How giving yourself a new name or look can change your identity (01:18:10) – One thing Todd has figured out in life that others haven’t If you don’t follow Todd on social media, make sure to go check him out on Twitter: @todd_herman and on Instagram: @todd_herman Here is the link to Todd’s book The Alter Ego Effect: https://a.co/d/06kzJao And finally, if you want to hear more from Todd, go check out this beautiful conversation he had with the great Rich Roll: https://open.spotify.com/episode/7h8e09ZDDzlGE2zy5LNU2o Link to (very raw) transcript: https://share.descript.com/view/CPVRn24aeba Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Louie Ruvolo is an incredibly impressive guy. After struggling with alcohol addiction for much of his life, he was able to turn things around and unlock incredible levels of success for himself. Now, at the age of 58, Louie is accomplishing some seriously impressive feats on a regular basis—including recently becoming an Ironman Triathlete and finishing a 100-mile Ultra Marathon. Louie’s story is inspiring. If you know anyone struggling with addiction, they may benefit from a listen to this one. Episode Segments: (04:13) – Hitting rock bottom (13:16) – Beginning to turn things around (17:30) – An AA meeting that changed everything (23:53) – Getting through Year 1 of sobriety (35:56) – The first step for someone who is struggling with addiction (39:20) – A morning routine that starts at 3:15am (43:04) – Aiming to write every day (44:49) – The importance of breath work ((52:28) – What Louie learned from karate (59:50) – Training, nutrition & supplements (01:18:29) – How to get started if you’re out of shape today (01:22:11) – Louie’s take on the alcohol-free movement (01:29:24) – One thing Louie has figured out in life Make sure to follow Louie on Twitter @LouieRuvolo Link to (very raw) transcript: https://share.descript.com/view/MkkLlxGHwK1 -- Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com. If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Denis Morton is a well-known and much-loved Peloton instructor. The Peloton community knows him as someone who brings energy, enthusiasm and also an incredibly informed and diverse music taste to every ride and every yoga session.  In this episode, Greg and Denis go deep on everything from Denis' background, to how his life has changed since joined Peloton, to his daily routines.  Episode Segments: (03:36) - Where the Legend of Denis Morton began (10:43) - Finding Yoga and a Career in Fitness (19:26) - Getting the Call That Changed His Life (25:50) - How Life has Changed Since Joining Peloton (30:35) - Finding Purpose by Adding Value to Others (36:33) - The Denis Morton Sleep Routine (41:43) - How Denis Approaches Nutrition (45:49) - Thoughts on Fitness Devices (49:39) - Zone 2 Training & Fitness After 40 (58:04) - Rapid Fire on All Things Denis  Make sure to follow Denis on Twitter @Denis_Morton and Instagram @Denis_Morton Link to (very raw) transcript: https://share.descript.com/view/wSPgybnf0aF -- Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com. If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.