At first glance, Brooke LeBlanc is not exactly the typical persona you’d expect to see for someone calling themselves sober. She’s young, she’s successful – in fact she is the CEO of a start-up in the non-alcohol space (Edge)– and she’s incredibly active. But that’s kind of the point. Brooke has emerged as one of the leading voices in a new wave of sobriety. She has made the choice – as many others have - the forgo alcohol in her life, and that one healthy choice has had an incredibly positive impact - helping to drive success in other parts of her life – including in her professional, personal and even athletic pursuits. In this episode, Greg and Brooke discuss: (03:44) - Brooke's viral essay on sobriety (link below) (06:15) - Alcohol as a way to fit in (10:17) - The moment Brooke decided to quit alcohol (13:32) - Sobriety as an identity (18:12) - How people reacted to Brooke's sober identity (23:47) - Alcohol as a ritual in our lives (and how to manage that) (27:24) - The ever-growing list of substitutes for alcoholic beverages (30:17) - Lessons learned from 1000 days sober (35:17) - The incredible benefits from cutting out alcohol (personal, professional, athletic) (40:23) - Two device nerds compare notes (Whoop, Eight Sleep, Oura, etc.) (44:13) - Brooke's new business (Edge) combining sobriety, accountability & technology (46:55) - Exceptions to not drinking? (50:04) - One thing Brooke has figured out in life Be sure to follow Brooke on Twitter @brookeleblanc and Instagram @mbrookeleblanc Here's the mirror.xyz post the started it all for her: https://mirror.xyz/0x5D4f6a9f6a0dA05d317BC6a1D86B738d37AAC8b9/ZYQGheeBXQN4WbGx5HEt6XZKk_GC2w02hfaN5AJ1mgY Very rough transcript of this episode: https://share.descript.com/view/CMeeGKtXY77

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