Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Charlotte Eriksson grew up in a house where athletics were emphasized. The arts weren't celebrated and you weren't supposed toe express your feelings. Her family didn't grow up listening to music, so she didn't really discover music until she was 16 years old. That's when a friend introduced her music that touched her life. From that moment on, she knew she wanted to be a musician. She knew she wanted to spend her life creating that magical feeling for other people. And at the age of 18 Charlotte moved to London to pursue her dream. Since that moment, she has released several albums, toured all over Europe, and has published three books. In this episode, Charlotte talks about facing obstacles, knowing yourself and your fans, and the importance of knowing your why. Here are three things you can learn from Charlotte: Everyone Faces Obstacles Many of us have this false assumption about people who are successful. We think they don't encounter obstacles just because they're successful. But that's far from the truth. The reality is everyone faces obstacles and challenges along the way, no matter how successful they are. That's why Charlotte recommends finding heroes who face obstacles and overcomes them. "A hero is not someone who sets out to achieve his dreams and achieves them with no obstacles. A hero is someone who has a dream and everything is working against him. He is running up hill, and it's tough and hard, and no one might believe in him but he makes it to the top anyways. And I'm saying that the hero stands on the top and people only see the glory of him standing up and praise him, but they don't see he had tears in his eyes and he's out of breath and clearly worn out, but he made it." Charlotte believes these obstacles make us stronger. "It's not about achieving everything you want without any obstacles. It's about having so many obstacles, but pushing through them and learning something in a way that matters." Know Yourself and Your Fans A lot of artists and creatives try to build their businesses by selling their work to everyone. They believe the more people they appeal to, the easier it will be to sell their work. But that is the exact opposite of what you want to do. If you want to build a successful business as an artist, you need to know exactly who you are appealing to. Charlotte believes that begins by knowing who you are as an artist first. Once you know that your audience will become apparent. "Just knowing what you're actually about. Knowing your story, knowing what you're about, knowing your statements, what you want people think about when they hear your name. If you know these things, it will be quite clear who these people are too." But your work doesn't end there. In order to build and maintain a passionate fanbase, you must build deep connections with your audience. "That's also one thing why I like having really deep connections with fans, because if there are these wide but shallow audiences, they will rarely go and tell their friends that they have found the next amazing thing... but if you build something really really deep, that person will feel such a personal connection and they will go out and tell the rest of their friends too." This is exactly how Charlotte built her audience. She started with a small and passionate fanbase and grew from there. "I think that's... the best way to start, is to just build something small but really passionate and then let it grow from there." Know Your Why Similar to knowing yourself is knowing your why. Knowing your why might be the most important thing you learn in your journey towards building a thriving and successful business. It is the reason you do what you do. Without your why, you lose direction, you lose focus, you stop working on the right things. Charlotte believes it is absolutely crucial to know your why. They are the reason she does what she does. "For me, everything I'm doing is always about my why, just creating these moments for people, creating belonging, creating community of inspirations. And personally, everything I do I base on the decision of how I want to spend my day to day life. And so everything I do has to match with my values and... I think it all just goes back to knowing why you are doing what you are doing and knowing how you want to spend your life." She credits knowing her why for keeping her on track. Without her why, she wouldn't be where she is today. "I would never have been able to get to where I am if I didn't know why I did what I did. Embarking on a mission, no matter what you are doing, creating your own business, it's tough, and it's hard, and it's a lot of work, and you will have to go places you didn't want to go, and you will not have time to be with people you might want to be with, and there's a lot of sacrifice. So if you don't have such a deep why, you know exactly why you want this, I don't think you're going to work as hard as you need to work to be able to make it." Read more shownotes from episode 66 with Charlotte Eriksson

A recap of episode 65 of the Cracking Creativity podcast. If you liked it, check out the full episode with Ryan Hildebrandt and myself where we talk about providing value, writing my book, and starting a TEDx event from scratch.

Something a little bit different this week. Instead of a one way interview, I had a conversation with Ryan Hildebrandt of The Maker’s Journey podcast.  In it we talked about starting our podcasts, why you should provide value, writing a book, building  a TEDx event from scratch, and much more. Here are three things I learned by talking with Ryan: Everything Starts Off as an Experiment If you look around at all the wonderful things people are able to accomplish, you might believe they were meant to do it. For them, things go off without a hitch. Their work sells like hot cakes. They look calm, composed, and confident all the time. What you don’t see is how they got there. You didn’t see them struggling. You didn’t see them speak timidly about their work. You didn’t see how they doubted themselves. We all have this mistaken belief that other people are special. Ryan believes everything starts off as an experiment. “When you create something, it’s almost always… it’s is a bit of an experiment really. You’re never really sure how it’s going to turn out.” That’s the exact conclusion I’ve come to by interviewing and talking to a lot of people. Everything starts off as an experiment. No one really knows what they are doing when they start. The key is getting started. Find the thing you want to create and start experimenting. You Must Give Value to Get Value One of the things that is often overlooked when we try to make something great is focusing too much on ourselves. Most of the time, we try to see how something will benefit us, but the real moments of magic happen when we put other people before ourselves. That’s exactly what happened when Ryan decided to make a podcast. He could have been selfish and kept that knowledge to himself, but he didn’t. He chose to share the valuable lessons from other creators with his Marker’s Journey audience. Ryan feels that when you add value to other people’s lives, wonderful and unexpected things happen. “I think when you create something that’s of value to a lot of people, opportunities come back to you, and you never really know what they’re going to be until it comes, but when you create something, you’re giving a gift. You get to provide value to a lot of different people.” We Can Create Something Much B igger Than Ourselves My favorite part about chatting with Ryan was when he talked about starting his TEDx event. Ryan started the event because he wanted to do something cool, but he didn’t have a plan for it. He thought throwing the event would act as proof for his ability to manage and run something. He also believed it would help build a network of interesting and successful people. What he realized was, you can accomplish things much bigger than yourself if you ask for help. “It kind of showed me that it’s possible to do something that’s really really big, and that’s larger than yourself if you give yourself enough time to do it, and… if you’re willing to ask people for help.” When Ryan started preparing for the event, he was the only one on the team. Things started slowly. His grew his list, but only had a handful of volunteers. That’s when the impostor syndrome crept into his mind. Would he be able to run a successful event? What if he couldn’t get good guests? But then things started to change. His volunteer team grew from two people after one month to fifty people after three months. He had everyone from graphic designers to speaker liasons on the team. What Ryan realized was, in order to achieve something big, you have to find the right people to help you. “It’s very possible to do something that’s that big if you are willing to ask the right people for help, really, and keep working at it, even when you have zero volunteers and your email list is ten people.” Read more shownotes from episode 65 with Ryan Hildebrandt

A recap of episode 64 of the Cracking Creativity podcast. If you liked it, check out the full episode with Dr. Matthew Horkey and Charine Tan where they talk more about why experiences are better than having things, why you should invest in yourself, and why communication is the most important skill you can learn.

Dr. Matthew Horkey and Charine Tan were both on extremely successful career paths. Matt was working for a seven-figure chiropractic business and Charine was offered a lucrative management position at her company. On the outside, everything looked great. But internally, they both felt they were living a life of complacency. The tipping point came when they took a sabbatical to wine regions around the world. That’s when something struck Charine. She believed they could build a business around wine and travel. So they built up enough run way to quit their jobs and started their journey as the Exotic Wine Travelers. In this episode, learn why experiences are better than having things, why you should invest in yourself, and why communication is the most important skill you can learn. Here are three things you can learn from Matt and Charine: Having Experiences is Better Than Having Stuff One of the things people learn over time is accumulating possessions is not as fulfilling as having great experiences. While many of us start off wanting to buy fancy things to keep up with the Joneses, few of us realize that buying stuff is a never ending cycle. It is experiences that truly light us up. “When we started to step away and travel, when we started to focus on experiences, we realized stuff is all on the periphery. It’s nice, but it’s a want, not a need. Life is all about defining what you need, number one, and then what you want.” While many of us begin to internalize that idea, we can still get stuck in the trap because we want to fit in. “It’s funny because both of us pride ourselves, we really value experience over possession all along, for the past couple of years that we’re together. But, as much as we know that intellectually, and we can relate to that thinking, we still fell into the trap of possession or consumerism. And looking at things broadly, I don’t think it’s just consumerism. It’s just that human beings, we are wired to belong. And when we’re in a group, community, or society, you want to fit in, and… all of us will be influenced by our environment and people around us.” Charine believes you can truly discover this for yourself once you have the power to possess things. “It’s only after you have the power to possess things or when you have the power to achieve all those things, and that’s when you start asking yourself whether you really want it or not. We are lucky we got to step out of the environment that we’re in and we get a clear choice of whether we really enjoy those experiences or not.” Invest in Yourself Charine and Matt both believe the best investment you can make is in yourself. While most people believe investing in high value stocks is the best way to become wealthy, they believe investing in yourself is far more valuable. “When you invest in yourself, it will always pay itself back and a lot of the times, it can be the best investment that you can make.” What they found is that most people are afraid of growth. People are afraid of both the success and failure of personal growth, so they choose to do nothing instead. “It’s not that people don’t want to invest money in growing. Most people don’t want to grow. Growing is scary, it’s hard, and it’s difficult, and that’s the reason most people don’t want to do it.” While they understand people’s aversion to growth, it’s still baffling that people choose to invest in everything but themselves. “It baffles me when people pick all sorts of investments to do, yet they don’t invest in themselves because you are the safest investment. Is there any risk at all? There’s no risk. There’s only growth.” That’s why they are on this journey of traveling and tasting wines. They see it as an investment in personal growth. Good Communication Sets You Apart People often wonder what skills set them apart from everyone else. Matt believes the most valuable skill you can learn is communication. “When you can communicate and articulate your ideas, you move into the top 1% of humanity. When you can actually get up and speak in front of a large group of people, you move into another top 1%. If you can speak and inspire somebody to move, you move into another top 1%. So I think that’s a skill that everybody should learn to do.” While most creatives try to improve skills within their craft, top performing artists are ones that know how to communicate with their audience. That’s why Matt recommends improving your communication skills. “I would recommend that skill (communication) to anybody because if you can communicate and articulate your ideas, that’s when you can really get things done.” Read more shownotes from episode 64 with Dr. Matthew Horkey and Charine Tan

A recap of episode 63 of the Cracking Creativity podcast. If you liked it, check out the full episode with Nicolas Cole where he talks more about why you should learn from everything you do, why you should help others, and why marketing is not your enemy.

Nicolas Cole looks like someone out of a fitness magazine, but it hasn't always been that way. When he was growing up, he was sick almost every day. By the time he was 17 years old, he weighed less than 100 pounds. He missed school a lot and didn't have many friends. So he turned to World of Warcraft. World of Warcraft became his escape from life. He played so much that he was one of the top players in the entire game. That is until he was faced with a tough decision. He could either continue to pursue his video game career on his own or receive his parents' help and go to college. He chose college. It was at this point that Nicolas took the principles from gaming and applied them to fitness. He went from less than 100 pounds to 170 pounds by gamifying his workout routines. He also wrote about his fitness routines and his journey on Quora and became one of its top writers. In this episode find out why you should learn from everything you do, why you should help others, and why marketing is not your enemy. Here are three things you can learn from Nicolas: Learning from Everything You Do One of the biggest lessons Nicolas learned was applying knowledge he learned from one industry and applying it to another. That's exactly what happened when he started to pursue fitness. He took the lessons from World of Warcraft and used them to become fit. Nicolas believes this is what separates the most creative people from everyone else. "If you look at the most creative people out there, they are the people who are most open to that question. They're okay looking at every single thing, every single industry, different, the same, all over the board, and asking the question, 'What can I learn from this?'" It's also the difference between people who are innovative and those who aren't. "True innovation is really at that intersection between almost conflicting, but somewhat parallel industries. And it's really the intersection between art and marketing." He believes artists can benefit the most from this concept. "Even if you're an artist, it's not just about your art in your industry because your art in your industry might seem the same as it's always been done, and you'll never stand out. But if you bring it to a different space, you could be the most innovative person on the planet." Help Other People One of the things Nicolas learned was you don't have to be special to stand out. Many people have this misguided idea that those who succeed are special, but they aren't. Nicolas points to himself as an example. "That's the whole story you want to share with people is I wasn't special. I was the farthest thing from special. And I can't tell you how many people told me that I was crazy." Nicolas gained about eighty pounds of muscle over a few years, not because he was special, but because he was persistent and someone helped show him the way. Nicolas believes this guidance was crucial to his journey and thinks people who get help should also pay it forward. "When you have someone do that for you, it's really important, I think, to then, you go back and you do it for the next person. And whether it's a one on one situation or whether it's just 'I'm going to take everything I learned, and I'm going to put it out, I'm going to make it accessible, and I'm going to try and reach the largest audience possible', either way, it's important for that kid to know that's it's not about being special. It's not about 'I was gifted and you're not.' It's just you make the decision that you're going to make this happen, and here, 'I've learned these lessons the hard way, I'm going to pass them on to you so you don't have to learn them the hard way. And then just follow the path that I took and you'll hit the same results.'" Nicolas believes whether you do it yourself or get help you should give back. "It's one of those things too that, if you do have to do it yourself, it kind of gives you a different skin, but at the same time, I think it's also important to go back and help the next kid." Marketing is Not Your Enemy Artists are notorious for their resistance to marketing. Nicolas believes it isn't about being pushy. It's about getting yourself out there and fighting to be seen in this noisy world. "I think that when you're an artist... when you're creating something that is your own, from scratch, it's a very different sort of place energetically than when you're extroverted, and you're trying to get people to pay attention to it. And so I think a lot of people will see those as conflict. They see those two sides as almost working against each other. And that's why a lot of artists are not big on wanting to learn marketing or understanding how it works, but when you really step into it, and this is something I learned first hand, is that marketing is an art in itself. It is an art to get people to listen to what you have to say, especially in 2016 when there are so many social media channels, and so many ways to communicate with people. It's a very noisy world. So, getting heard through all of that, is an art." This lesson is something he had to learn first hand. And the way that he did it, like he does everything else, is by re-framing it. "Again it goes back to the re-frame. You could be the artist that is insanely creative, but you see marketing as a burden. And you fight it and you're the victim and nobody understands, and you're super creative, and I shouldn't have to market this. Okay, that is a road, and you're fully allowed to take that road if you like, but if you re-frame it, and you realize you now have more control than ever to expand your art, and now your art isn't just what people listen to or read or see, but it's also how they get there and how they see it. And the process of after they've consumed your art,,How do they stay in touch with you? What about you learn about yourself outside of your art?... There's so much more that you can do for yourself as an artist when you see the whole thing as art. You see it all as working pieces. And you realize that when you just put a couple of pieces in play that will allow you to make money, okay, there's nothing wrong with that. But taking ownership and having the confidence to step into that challenge and realize that it's all an art. The end product is art and how people got there in the first place is art." Read more shownotes from episode 63 with Nicolas Cole

A recap of episode 62 of the Cracking Creativity podcast. If you liked it, check out the full episode with Monica Kang where she talks more about why you should think link an outsider, the importance of asking questions, and how self-awareness can improve your problem solving.

Monica Kang knew early in life that she wanted to work in international affairs. Her upbringing in two countries compelled her to understand how people related to each other, and steered her towards her role working with the government. Monica worked for years in international affairs, and even though she loved her job, she still felt something was lacking. She saw that people weren't creatively fulfilled at their jobs and knew she wanted to help them. She knew she could fulfill that gap, so she started up Innovators Box. In this episode learn why you should think link an outsider, the importance of asking questions, and how self-awareness can improve your problem solving. Here are three things you can learn from Monica: Think Like an Outsider One of the things that has helped Monica build Innovators Box is the fact that she didn't have prior experience in business. Too often, when we are well versed in an industry, we have trouble thinking outside of the box. Instead of relying on tried and true advice, Monica was able to try new and innovative ideas. "The big part of the business element that has worked the most effectively, were the creative and new approaches that I took." That's why bringing in a fresh perspective into any industry can be helpful if you want to be different. When you don't know what's "right" and "wrong" you are able to think differently. So, the next time you want to bring creativity into your work, try looking at industries outside of your own. That curiosity can make a world of a difference. "It's critical to be willing to learn different domains because you're going to have that naive curiosity of wanting to understand and less fear of being judged because you really don't know." The Importance of Asking Questions Have you ever held back a question back you were afraid of looking dumb? Do you carefully consider seeking advice because you want people to think you are smart and have it all figured out? If you answered yes to either of these questions, you may want to reconsider the way you approach problems. Most successful people are not afraid to ask questions. In fact, they embrace it. Monica believes every business starts because someone was curious and asked a question. "Essentially all businesses started because of a challenge they wanted to solve and opportunities come out of it. Innovators are people who, when they see a problem, they see a challenge... and ask questions." Successful people are open minded and curious about the world around them. They are unafraid to ask questions. It is this trait that allows them to learn and grow. "When you start asking questions and have an open mind and you're willing to learn, you're permitting yourself to actually grow and expand your comfort zone, and always... find there is unlimited possibility." The Power of Self-Awareness One of the problems we all encounter is trying to disconnect from our digital lives. We are constantly bombarded with emails, text messages, and social media notifications, that it can be hard to detach ourselves from our screens. Monica believes this has affected the way we approach problems. They have gotten in the ways of responding when something goes wrong. "Sadly, we're so used to staring at screens... and along that point, we're so used to acting and responding when something happens, and not knowing what to do when something doesn't happen, that we forget to be actually thinking through what's happening and being fully aware." She believes that we need to take breaks and become more aware of our surroundings. Doing this will make us much more effective during challenging situations. "Notice all these details so that you are being more fully present and being aware. and when you do that more regularly, that really trickles down into everything else you do. And so when you do face challenging situations, instead of feeling like 'Ah, I don't know what to do,' you're like 'Hey, this is not great, what can I do? How do I feel about this? When do I want to tackle this?' And you start breaking it down." What can you do to bring presence into your daily life? Try taking a walk or a five minute break, and see how your thought process improves. "Just take a silent walk and let yourself go for a bit. And I think that initial practice of pausing and giving yourself space is important. That's would recommend the next time you're feeling this. And if you're feeling this right now, I recommend taking a five minute break. It's not going to change, make a difference, you actually feeling a little more rested and more centered is going to help you make the right decisions instead of you feeling stressed. And I think that's essential even as someone who's creative... who's trying to make important decisions." Read more shownotes from episode 62 with Monica Kang

A recap of episode 61 of the Cracking Creativity podcast. If you liked it, check out the full episode with Kaitlyn Guay where she talks more about why creative growth is an evolution, how to find beauty and gratitude in every day life, and ways you can overcome Resistance.