Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Kaitlyn Guay grew up wanting to be in Broadway. She grew up in a household where she wasn’t allowed to watch TV and could only watch movies on the weekends. She grew up in a cultural bubble where she entertained herself by writing poems and song lyrics for fun. While she wanted to be an artist and entertainer, those around her thought it would be too risky, so she became a musical teacher. This allowed her to share her passion for the arts with others. That is until a severe case of Chronic Lyme Disease forced her to change her path. Instead of letting the disease break her, she leveraged it into creating a young adult book series and jewelry line. In this episode, learn why creative growth is an evolution, how to find beauty in gratitude in every day life, and ways you can overcome Resistance. Here are three things you can learn from Kaitlyn: Creative Growth is an Evolution Many people mistakenly believe that you are either born with an artistic talent or you aren’t. While some people are more talented at the beginning of their artistic journeys, that doesn’t mean it will stay that way. The difference lies in practice. “I think that so often, when you’re a musician, you get used to the concept of practicing and also playing. It’s a completely different mindset to how you approach things. You don’t say, ‘I’m going to sit down and work the piano.’ You say ‘I’m going to sit down and play the piano. I’m going to practice the piano.’ It’s this concept of an ever evolving process. You’re never there. It’s never perfect. There’s never one perfect way to do something because music is personal. It’s evocative. It’s something that means something to every single individual person.” I would even argue that those who rely on talent alone are at a disadvantage. These people pursue something just because they know they can do it instead of doing it from a place of joy. What Kaitlyn realized is that practice helps your creativity evolve. “I think that just the idea that everything creative comes from a place of process and evolution really helped me kind of be able to transition into another creative arena … the thought of practicing and playing and doing everything from this place of joy and knowing that the more you do it, the better you’re going to get.” Find Beauty and Be Grateful One of the biggest tragedies of life is that we don’t celebrate it enough. We tend to look at all the horrible things going on around us and let them influence how we perceive the world. That is why Kaitlyn likes to focus on beauty. “I think that once you focus on the beauty, it becomes more important than the things that are so loud in our world, the ugly things that tend to get thrown in our faces. So that’s my biggest intention right now, to see beauty everywhere.” Kaitlyn believes we can retrain ourselves to see beauty in the world. We can stop letting the stories of tragedy and negativity bring us down. “With the concept of beauty, I think that, just because something is louder and more in your face, doesn’t make it more important. And the whole concept of retraining your brain to bring… gratitude, and positivity, and beauty into the forefront. And then, like you said, yeah that will absolutely change how you view the world and in turn, how the world views you.” She also believes our suffering is relative. When we see people go through real tragedy, but make it through the other side a stronger person, we realize our troubles aren’t so significant. “Sometimes it’s difficult when you hear someone that’s gone through something so incredibly horrible and you think… ‘How in the world can I be complaining?’ My experiences are so trivial in comparison, but I love when you get inspired by someone else. Not just because they’ve been through something so much worse than you could ever imagine, but because they have found a way to relate their survival, their tactics, into something that’s universal, that anyone can apply to their lives.” Overcoming Resistance As creatives, many of us know what it’s like to hit a wall in our work. We become stuck and can’t find a way to break through the lull. Then a voice starts to creep in our head telling us we can’t. That is the voice of what Steven Pressfield calls Resistance. The first step is overcoming Resistance is realizing it’s there. “I have a really hard time leaving things unfinished, which can be devastating because sometimes your brain just needs to hit the refresh button for a little while, and I think that Resistance comes from not listening to yourself when that little voice in your head says ‘Okay, here’s a wall.'” One way you can begin to overcome Resistance is just step away from your work for a while. “I’ve started to learn that when I get to that point to where there’s a voice in my head that says ‘The muse, the inspiration, it’s not working for you right now. You hit a stand still.’ I’ve learned that I need to take out a new project and put some fresh creative insight and energy into something brand new. Go there for a little while, so I’m not stopping the creative flow, I’m not throwing my hands up in the air. I’m just switching gears. I’m going into something completely different. And usually, if I do that, by the time I go back to where I was stuck, anything that felt stagnant before and frustrating, has now has got a new sense of vitality and whatever the mystical muse is, some times, most times, will find a way to reveal herself yet again.” Sometimes we take on projects that are too big for us and our brain needs a break. In those times, we need to step back for a little bit of perspective. “I think that when you recognize that you’re creating something that’s going to be bigger than yourself, once your brain starts to get overworked, sometimes it’s best to… step away, get a little perspective… and come back when you’re not so focused… Sometimes when something is right in front of your face, is when you can’t see it and that’s why you need to take a step back.” Read more shownotes from episode 61 with Kaitlyn Guay

A recap of episode 60 of the Cracking Creativity podcast. If you liked it, check out the full episode with Adam James Butcher where he dives more into why you should share your work, the value of habits and routines, and why selling is crucial for your business.

A recap of episode 59. If you liked it, check out the full episode with Andrea Dantas wheres he dives more into why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you.  

Andrea Dantas could have ended up poor and broke in Brazil. Her father went bankrupt when she was a child and her mother struggled to feed two kids. Her one saving grace was her love for acting. Andrea left Brazil to study acting in Australia. While she was able to get a tourist Visa, she had trouble getting a work Visa. So her mother smuggled her money by putting it inside books she sent through the mail. While she survived on a diet of canned beans, she was still happy because she was learning and doing what she loved. She has been able to build a successful career in acting through years of studying, performing, and working in multiple countries. In this episode, learn why you should never stop learning, why you should always remember your why, and what it takes to do work that matters to you. Here are three things you can learn from Andrea: Never Stop Learning One thing Andrea made very clear is that you should never stop learning. It doesn’t matter if you’ve been practicing your craft for one year or one hundred years, you are never done learning. “You never stop learning, and if you think that you’ve got it, and a project comes along and it’s just going to kick your butt and prove to you ‘Oh my gosh, I thought I knew everything.’ Hang on a second, but that’s with everything in life I think.” Andrea also believes your technique matters. You can’t just go through the motions. “Nothing is more important than technique until artistry comes along. It’s the only way that your art is going to come out.” She also believes that once you’ve discovered and mastered what works for you, the possibilities are endless. “Once you find what really works for you, and you hone into that and you become a master at that, then you can do… pretty much anything.” Remember Your Why Some people get so caught up in trying to be rich or famous that they forget about their craft. They forget the reason they got into art in the first place. They are too caught up with their vision of the future that they forget to live in the present. “I think it’s that ability of not being married to a situation and holding on so tight to it that you don’t see the change right in front of you and also being silent and asking yourself ‘Why am I doing this in the first place? Why do I still love doing this thing?’ It’s important.” When I asked Andrea why she loves her work, she said it came from a direct answer from the divine. “My reason for doing this is because this was a direct answer to a question I had forgot and I believe that vocation, which is the most important thing in my life, is in total alignment with the divine and I think that I’m answering a calling. And I see how it’s impacting these artists in New York because New York can be a pretty intimidating city and how they found each other and they’re making things together… It’s such a rewarding job. It’s not even a job because it’s so good.” One thing to remember when you are going through your journey is, it’s hard to do it alone. You need to find people who are going through a journey too so you can help each other out. “Find your tribe. For an actor, for an artist, that’s so important. Find an artistic family, the family that you choose to go through this journey together, to go through this journey with, because it can be pretty lonely out there when you’re an actor.” On Doing Work that Matters When we are starting out on our artistic journeys, we have grand visions of what we can accomplish. We look at those who came before us and think “I can do that too.” While this may be true, it can also be stifling. Our expectations become unrealistic too quickly. It can stop us dead in our tracks. So, remember to stop being so hard on yourself. Just do the best you can at the moment. The rest will come to you in due time. Just listen to what Andrea has to say. “Don’t be so hard on yourself thinking it has to be a masterpiece. Chances are, your first movie is not going to be a Martin Scorsese film. It’s not going to be that. So, I say get that idea. Put it on paper. Get people together. Go do it. Give birth to your ugly baby, and then, what do you know, you learn something. And the next one, you learn something else… We live in a day and age where there’s no reason for actors not to be working, for filmmakers not to be working because we have access to technology and things and we can be making our own stuff.” It all begins with starting. “You have to start somewhere. Start somewhere, don’t stop and do the things you’re passionate about.” And don’t get too caught up in the future. Live more in the now. “The future is now. No, I stopped thinking about the future a long time ago. I go as I go.” Read more shownotes from episode 59 with Andrea Dantas

A recap of episode 58. If you liked it, check out the full episode with Bodlar Deathbringer where he dives more into the challenges you face as an artist, the importance in marketing and networking, and why you need to confront your fears.    

Bodlar Deathbringer is a visual artist living in New York City. Since early in his life, it seemed like he was destined to become an artist. His father was a visual artist and his mother was a writer. He also started creating his own paintings when he was eight years old. So it would seem odd that Bodlar went into IT work. After years of working in the corporate world, he finally decided he had enough. He decided he would move to New York City to pursue his art career full-time. It hasn't always been easy, but Bodlar has been working as an artist ever since. In this episode, learn about the challenges you face as an artist, the importance in marketing and networking, and why you need to confront your fears. Here are three things you can learn from Bodlar: Work Hard and be Prolific No one has any illusions that life as a full-time artist is easy. Bodlar believes you must want it. ""It's hard. It's really hard, and it's perpetually terrifying. You know, you just always have to be on point. You have to hustle. You have to be self-motivated. You have to really want it." When you are working a 9-5 job, there's a certain comfort there. But when you are working for yourself, things are different. "The reason it took me so long to get out of IT work is that you get addicted to that level of comfort of having that regular paycheck. It's very hard to look in the face of the world and say 'No, I'm going to do this other thing and go off the beaten path..." The key is to constantly create. Bodlar creates 600-700 pieces a year, and that's without the comfort of his own studio. While most artists believe talent is enough, he believes in the power of being prolific. "In order to be a successful artist, you really have to be prolific." As an example he brings up the fact that most famous artists are prolific creators. "Any artist you can name off the top of your head got there because they were prolific and worked and worked and worked their ass off to get there." Network and Market Your Art Another thing Bodlar believes in deeply is the importance of networking and marketing your art. People won't find you unless you put yourself out there. "As a visual artist, half of your job is marketing and networking and that people aren't going to come to you just because you painted a pretty picture. You have to go out and show it to them and find the right person to buy it. And I've always painted under the auspices of painting what I want to paint and then going to find someone who likes it, that wants to buy it." You can't just wait for people to come to you. You have to go to them. "You have to get into the scene. You have to figure out who the important players are. Who are the important galleries? Who are the important artists? And just go to as many events as you can and network with as many people as you can." It's all about being visible. You can't be afraid to share your work with others. "You have to be visible as an artist. You have to go out and figuratively grab people by the collar and say 'Hey look, I did this. This has merit. It's interesting, and really get in people's face about what you're doing.'" Overcome Your Fears When I asked Bodlar what separates someone who makes the leap from their 9-5 IT job from someone who doesn't he talked about overcoming our fears. If we want to live a life without regret, we have to make that scary leap. "Our life, our society, our world are typically controlled by fear and jumping off of that cliff into the abyss of art is probably one of the most terrifying experiences I've been through in my life and it still terrifies me to this day, but I finally realized that if I don't do this, If I don't take that leap, that it's going to kill me... and I don't want to be one of those people that wakes up when I'm sixty-five and realize I wasted my life doing nothing." He believes many people never make the leap because they're afraid of discomfort. "I think people are just very afraid of discomfort. We have this evolutionary precept to where we want comfort. We want to be comfortable. We want to have abundance... We want to have all of those things, and so, it's hard to balance those things, because when you're starting out, they're very much at odds with one another." He also has no illusions that our fears and struggles will ever go away. We just have to be willing to deal with them. "Even if I'm selling tons of work, and making tons of money, I'm still going to be worried about what's next. There's still going to be newer, bigger, struggles to tackle and I think that's one of the other things that a lot of people don't realize that no matter where you're at in life it's going to be a struggle. It's always going to be hard and that if you're afraid of it being hard, then you're never going to get anywhere. You have to be willing to say, 'Okay, this is going to be hard and then go out and do it anyway." More shownotes from episode 58 with Bodlar Desathbringer

The first recap episode of the show. Let me know what you think of the shortened format. If you liked this recap, check out Ginger's full episode!

Ginger Kern knew she wanted to leave her childhood home in the Midwest even when she was a young. She grew up reading books on adventure and mythology, which fueled her desire to get away. So, when she had the opportunity to visit her family in Germany, she jumped on it. Even though she didn’t speak German and her family didn’t speak English, she was hooked on travel and living abroad. This was the beginning of her life fueled by travel, adventure, and a desire to help other people do the same. In this episode, Ginger talks about embracing your playful side, taking rites of passage, and transforming herself and others. Here are three things you can learn from Ginger: Engage in Playfulness Once we become adults, most of use lose our sense of playfulness. While this may be good in some situations, it absolutely prevents us from being our most creative selves. Being playful allows us to experiment without worrying about ridicule. It allows us to be curious as we explore the world. That’s why Ginger likes to put herself in playful environments. “It is a question of how can I surround myself with the external environment that pulls from me to be playful, to be creative, to be in a space of wonderment and curiosity and experimentation. ” She also believes we need to intentionally set aside time to be playful. “It’s the structure of ‘Okay, I’m going to actually to block out a chunk of time in my week or in my day that is for whatever comes out of my creative forays.’ It could just be two hours and you don’t have a set plan for those hours but you do something.” When we set aside that time, we can’t judge ourselves so much. we just have to see what comes out. “And just letting it come out and allowing it to just be what it is, and not judging it until maybe later… but during the process, just let it come out.” This minor shift in playfulness can have a massive impact on our creativity. Creativity requires an open mind, exploration, and curiosity, and play makes those things possible. We Must Help Ourselves in Order to Help Others Ginger deals a lot with transformation. She has helped people overcome their doubts and has helped push them past their comfort zones. One example she gave was helping a woman who was feeling stuck creatively. Before her call with Ginger, the woman wasn’t drawing at all. But within 48 hours, she was able to reconnect with her creative expression. But one thing Ginger emphasized was, she wouldn’t be able to be a source of strength for others if she wasn’t a source of strength for herself first. “I can only take my clients as big as I have gone myself… but really being a powerful stand for someone, that is sometimes tricky if you’re not being a stand for yourself… because it’s hypocritical. And so, helping others, if you want to use the word help… my goal is to really be a powerful stand for their power… in order to be able to do that, I have to be able to do that for myself.” One thing Ginger noticed about her clients is, they are so eager to jump to the next level, but you can’t rush the process. “It’s always a process, right. So, there’s always expansion. There’s always that next level. And I think where some entrepreneurs might get caught up, is trying to force that next level… and what I found at least is that there’s so much to be learned just through the process of that.” That’s why, before she can help others reach the next level, she has to reach the next level herself, and the only way she could do that was by getting support herself. “In order to effectively help, or effectively support, or effectively coach any of those things, I also have to have people pulling for me and so that does really bring me into that next level.” Travel Can Act as a Rite of Passage One interesting observation Ginger has made about the world is, we no longer go through rites of passage. Before modern civilization took it’s hold on the world, previous generations had traditions that were passed down the line. People had to go through symbolic journeys, or rites of passage, in order to transition from one part of life to the next. The concepts behind these stories and journeys all come up in Joseph Campbell’s The Hero with a Thousand Faces. The archetypes found in the book spanned across all cultures and helped convey different messages and morals. Ginger is now using travel as a rite of passage to help people deal with their own versions of these journeys from isolation to discomfort. “The rite of passage is a real tool and the way that I see it being a really effective tool… is going into a slightly scary situation of travel, where everything is unknown. You have to figure stuff out on the go. You have to deal with feelings of isolation, aloneness, uncomfortableness, discomfort… It’s such incredible work to see how someone can transform so thoroughly through travel.” And when people come back from their trips, their hero’s journey, many come away completely transformed. “It’s beautiful, and inevitably, they come out on the other side and they’re so thrilled. They’re psyched about life because they see that they can handle it and they can take on a new challenge. They might even start seeking out new challenges and being more epic in their everyday life. That mentality, once you have it, it doesn’t leave you. It doesn’t just disappear.” More shownotes for episode 57 with Ginger Kern

Chris Dessi was fired three times in two years, but that didn’t stop him from building a successful career. Instead of letting those setbacks get him down, he leveraged them into building his own business, writing multiple books, appearing on TV, and running his own summits. In this episode, learn about the power of a personal brand, being a taste maker, and defining success. Here are three things you can learn from Chris: Build a personal brand Building a personal brand is one of the best things you can do to make a name for yourself. Once people recognize you for your thoughts and your work, it becomes easier to get your voice heard. But it’s not always easy. If you want to build a personal brand, you have to stop taking what’s given to you. Instead, you need to look within yourself to discover what makes you unique, what differentiates you from everyone else. Chris believes we can do this by being introspective. “Building your personal brand is about becoming introspective and not a lot of people become introspective. A lot of people take what’s given to them.” Building a personal brand is also about defining your goals. “That’s really where the personal branding starts. You need to have a definitive end goal in mind and understand that you have a voice, and then start to play with that.” Finally, your personal brand is about exploring your curiosity. “If you do anything with fervor and interest and intellectual curiosity, people will start to come back to you and people will become part of your tribe. And if you’re interested in something that scares the hell out of you, at least learn about it.” Become a tastemaker Once you’ve built your personal brand, and made yourself known to the world, you have the opportunity to become a tastemaker. Tastemakers are the people you look to for advice and guidance. They’re the ones we turn to when we are looking to make a decision. If you want your voice to be heard, you should aim to be a tastemaker. Chris believes these people are the ones who make the biggest impact in the world. “It’s the tastemakers, the definitive people that are shaping society, that are shaping thought, shaping businesses, and shaping lives, we’re the ones that do, and go out there and listen to that curiosity and trust their own curiosity and trust that it will lead them to a place that will continue to help them to grow as a business person, as a creative, as a creator, as a human being.” That’s why Chris thinks we need to stop worrying about our resumes. We need to start worrying about getting our voices heard instead. “Stop tweaking your resume, and create a blog… Don’t worry about the resume, worry about creating your own identity, and then you don’t have to worry about pandering to people to get a job, because other opportunities will come to you, because that system’s broken.” Define what success means to you One of my favorite parts of my conversation with Chris was hearing his definition of success. He’s not worried about bringing home the most money or having tons of fans on social media. Instead, he chooses to define success for himself. The first thing he considers success is doing something that fulfills his curiosity. “If I am doing something that I am being true to myself, that allows me to feel excited, intellectually curious, and fulfilled, and generates revenue, that’s amazing.” The other thing that defines his success is getting his girls onto the bus in the morning. “I think if I can stick to that, and put my daughters on the bus in the morning, follow things that allow me to continue to be intellectually curious, and things that will potentially generate revenue, I’ll be in a really good spot no matter where I end up, or what I’m doing.” These two things may not equal success for other people, but they define what success means to Chris. In the end, that’s all that matters. We need to stop letting other people define what success means to us. We need to determine that for ourselves instead. More shownotes from episode 56 with Chris Dessi

Puneet Sachdev worked for years in the hotel industry and with General Electric as a management consultant. He now uses that knowledge in his work as a consultant, creative philanthropist, and coach. He is also the author of Deepa Wishes Daddy Happy Birthday, a book based on the time he’s spent with his daughter. He uses 100% of the proceeds from the book to support the education of underprivileged children. The book also began his work as a creative philanthropist. In this episode, learn how Puneet turned his idea into reality, why you need to put yourself out there, and the importance of being present. Here are three things you can learn from Puneet: We Are All on a Journey Many of us believe we aren’t destined for greatness, but we never take the first step. The first thing we must all do, if we want to find success, is accept the fact that we are all on a journey. Puneet believes we all have a choice to make. We can choose to continue on the path we’ve been on, or we can choose the unbeaten path. “When you have that call to adventure. You have the choice of taking it or not.” And once we’ve answered that call to adventure, things will begin to come together in unexpected ways. “I just feel like you step out of that path and put yourself out there, and … the clearer you get and the more you put yourself out there, serendipity is what shows you the way.” But we can’t do it on our own. Luckily, life has a way of providing the help we need. “I feel that what happens is when you start off on your journey, when you start off saying ‘This is really important to me and I’m going to set sail on this path,’… I think somehow the teachers show up and that support network emerges at different points.” Our Greatest Projects Start With a Strong Desire One of the great things about creative projects is, they start off as just an idea in our heads. They are nothing more than a thought that sprouted and evolved into a something beautiful. That’s exactly what happened to Puneet. He never considered himself a creative person. He believed only artists had the ability to be creative, but what he discovered was, everyone has the capacity to be creative. We just need the right people around us to make our ideas come to life. So, while he is not a gifted writer or illustrator, he was still able to bring his idea to life. “I know I’m not a great, gifted, writer. I’m not taking any courses on creative writing. Nothing. It was just a desire and a passion behind it. I did that, and I used the people who have got those gifts.” All it takes is combing that desire with action and the ability to bring the right people together. Just don’t expect it to be a quick process. “Desire, taking the action, using the people that will help me put it together. It’s a very long process, It’s much longer than I would have liked it to be.” The Importance of a Mindfulness Practice Puneet is a huge advocate of having a mindfulness practice. There are so many things around us that distract us from our goals. Sometimes we need to disconnect from everything and focus on ourselves. “The world that we live in is just in so much of a frenzy all the time and with technology it is very easy to get disconnected. It’s very easy to get just swayed away by whatever the most prevalent wind is… so I think practice (mindfulness) is what really helps in grounding you.” One problem is, many people want to practice mindfulness, but they have the wrong ideas about what it is. They believe their minds have to be empty of thoughts, but that simply isn’t the case. “That’s really not the goal of it. The goal is for you to be present with yourself in this moment and time. So please get away from the notion that you should empty your mind of thoughts.” Instead, we must aim for stillness. We must be in touch with ourselves. “[In] day to day life, the goal is stillness, being with yourself, [and] getting in touch with what your body is saying” Read more shownotes for episode 55 with Puneet Sachdev