Nimdzi LIVE!
Nimdzi Insights
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Episodes
Mentioned books

May 24, 2023 • 55min
Right Tools, Right Time, Right Workflow feat. Tim Jung and Joshua Pine
Hyper-localization is an increasingly important part of the globalization and localization industries. Tim YoungHoon Jung explores important considerations that LSPs must make when working with dialectal and cultural variances within the same country.This is also an article from the Feb '23 issue of Multilingual Media.About Tim:Founder and CEO at XL8, a machine translation services provider. He earned a Ph.D. in Computer Science at Columbia University in 2015. He worked as Staff Software Engineer at Google for several years.About Joshua:Joshua Pine is a Media & Entertainment industry veteran with 25+ years of experience leading global business operations and sales. He currently serves as Chief Revenue Officer at XL8 Inc, and has held senior roles at Sony Pictures, Sony Corporation, Technicolor, and other major companies.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Still want more? Check out some other resources available from Nimdzi and MultiLingual Media below:️ NIMDZI INSIGHTS: https://nimdzi.comWe are a team of over ~50 analysts, consultants, and educators delivering research-based advisory and consulting specialized in international business, globalization, social justice studies, M&A culturalization, localization, gaming and media localization.THE LANGUAGE TECHNOLOGY LANDSCAPE: https://www.nimdzi.com/language-technology-atlas/The Nimdzi Language Technology Atlas maps over 800 different technology solutions across a number of key product categories. The report highlights trends and things to watch out for. This is the only map you will ever need to navigate your way across the language technology landscape.THE NIMDZI 100 RANKING AND MARKET ANALYSIS: https://www.nimdzi.com/nimdzi-100/The Nimdzi 100 is one of our flagship publications. It includes a ranking of the top 100 LSPs by revenue, a watchlist of large players that don’t disclose their revenues, and a detailed overview of the size and state of the language services industry. The Nimdzi 100 is widely considered an industry standard and is read by tens of thousands of people in the translation and localization space and beyond. LSPs, localization buyers, investors, savvy job seekers, and analysts will benefit from this free resource.THE NIMDZI INTERPRETING INDEX: https://www.nimdzi.com/interpreting-index-top-interpreting-companies/The Nimdzi Interpreting Index is an in-depth report on the state of the global interpreting market that analyzes trends, market forces, and includes a ranking of the top 35 interpreting LSPs by revenue.Music used in this stream is licensed by Nimdzi Insights:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30May I Have This One: ASLC-12AFEA0C-58238F80C0Zimbabwe Sunset: ASLC-12F3E80C-400E160240Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
May 2, 2023 • 1h 3min
The Rise of AI-Drive Applications in Translation feat. Stefan Huyghe
The Rise of AI-Drive Applications in Translation feat. Stefan HuygheStefan Huyghe recaps some of the technologies and perspectives that some innovative localization teams from BLEND to Subway — yes, the sandwich company — shared at the GlobalSaké's Interactive Virtual Event from last year.This article is also published in the Feb' 23 issue of Multilingual Media as The Real-world AI-driven Applications are Signaling a New Frontier in MT by Stefan Huyghe.About Stefan: Over 20 years of experience working in the localization industry as an executive for various high-profile language services companies. Are you looking to launch a product abroad? Do you need some input on how to optimize your international sales or marketing strategy and grow abroad? Want a window into how Europeans or Americans think? Are you hesitating about your translation or localization strategy? Ask me! It's what I live and breathe!About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Apr 25, 2023 • 57min
China: The Bright Side of Producto L10n feat. Zhongjun Ge
In China, localization is different. In today’s episode we talk with Zhongjun Ge about the complexities of localizing in China. Some topics we will cover include-- Tech in China in the past: For Chinese users only-- Tech in China now: Born global-- Key points to make better product localization-- The bright side of product localization in ChinaAbout Zhongjun Ge:Zhongjun Ge is leading a product localization team at ByteDance, and before that, he was Airbnb's first localization manager in China, and founded Panda Translation, a Beijing-based boutique LSP. He is also the most influential localization evangelizer in China, with 7000+ followers across platforms.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Apr 24, 2023 • 58min
More with Less: Reducing Localization Costs During Economic Downturns feat. Jonas Ryberg
“More with Less” is a common refrain for localization directors. During challenging economic times, the need for localization does not go away, but as budgets are being cut, localization professionals need to get creative. How can buyers leverage their supply chain to optimize the localization spend? How is technology helping to resolve the challenge? What role do we expect Chat GPT to play in the future of localization?In this episode, we are joined by Jonas Ryberg and Wei Zhang, two of the minds behind “The State of Localization” report from Centific, to hear how global companies respond to economic downturns without sacrificing their localization efforts.About Jonas Ryberg:Jonas Ryberg is the Chief Globalization Officer at Cetific with a long history of building organizations and businesses through strong people and customer focus, and strategic thinking.About Wei Zhang:Wei Zhang is the VP of localization technology at Centific and co-author of “How an Economic Downturn Affects Localization.”About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Mar 22, 2023 • 50min
The Best Global Websites (and why) feat. John Yunker
Today we hear why websites like Wikipedia, Airbnb and Bosch made it to the top of the annual web globalization report card. Also hear the latest language trends and global navigation best practices. The discussion features the 2023 Globalization Report Card in an engaging conversation with John Yunker, co-founder of Byte Level Research.About John Yunker:John Yunker is co-founder of Byte Level Research (www.bytelevel.com) and is considered one of the world’s experts in web globalization. Since 2000, he has worked with the world’s leading global brands to provide web globalization training and consulting services. He pioneered best practices in global navigation and is author of the books The Art of the Global Gateway and Think Outside the Country (also available in Japanese). He is also widely known for the landmark report The Web Globalization Report Card, published annually since 2003.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Mar 16, 2023 • 45min
All you Want to Know About the 4-Day Working Week (feat. Diego Cresceri)
This live shows how Creative Words implemented the short working week, what challenges we faced, how they addressed KPIs, and why this was a good idea.About CreativeWords: is a localization company based in Genova, Northern Italy. Their services range from translation and localization to transcreation, machine translation post-editing, copywriting and copyediting, and much more...About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Feb 23, 2023 • 54min
A Personal Journey Through 30 Years in L10n (feat. Matthias Caesar)
A Personal Journey Through 30 Years in L10n (feat. Matthias Caesar)Is there a perfect size for an LSP?And how tech changed and changes the way we work in the language industry.Matthias Caesar started in this industry almost 30 years ago. With his first company he learned a lot about how localization works in the 90th by collaborating with clients like Microsoft and Amazon. The EEIG (a European Economic Interest Grouping) he founded became one of only 4 Premier Localization Vendors for Microsoft in the early 2000th.For the past 10 years his focus shifted from the world of Windows towards enterprise software and mainly SAP.This entails a lot of process and technology consulting, increasingly agile processes.
Feb 3, 2023 • 1h 3min
Global Trends in Marketing Localization 2023 (feat. Phill Brougham)
Global marketers need to engage new and existing customers with great content in their local language. But the challenges of telling the brand story to international audiences can ramp up quickly.In this session, we'll explore fresh insights from 1,600+ marketers in 8 countries:-What approaches are they using to get excellent quality as their organization expands internationally?- How are they leveraging AI and automation?- What content are they localizing for international growth?About Phill:Phill Brougham is the Director of Product Marketing at Unbabel, an AI-powered Language Operations platform. Phill has spent the last five years leading product innovation at SaaS businesses, applying his expertise in artificial intelligence to help solve real-world business and productivity problems. He's focused on translating technological capability into clear, understandable value.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Music used in this stream is licensed by Nimdzi Insights:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30May I Have This One: ASLC-12AFEA0C-58238F80C0Zimbabwe Sunset: ASLC-12F3E80C-400E160240Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Jan 30, 2023 • 48min
The Surprising Story of an LSP 'Exchange Program' (feat. Myriam García and Daniela D'Amato)
The Surprising Story of an LSP 'Exchange Program' (feat. Myriam Garcia Vizuete and Daniela D'Amato)Two think-alike LSPs share their successful experiment of a “business exchange” of talents, best practices and techniques to find solutions to many everyday business problems.About Myriam: Operations Manager at Kobalt Languages.Holds a degree in Translation and Interpreting from the Universitat Pompeu Fabra, a Master's degree in Audiovisual Translation from the Universitat Autónoma de Barcelona and Master's degree in Teacher Training for Compulsory Secondary Education and Baccalaureate, Vocational Training and Language Teaching also from the Universitat Autónoma de Barcelona.About Daniela: Operations Manager working for an Italian young and inspiring Localization Company, with a past life as a Localization Project Manager.She is pragmatic and tries to ensure everyone gets things done and grows within their roles. "I do everything while doing nothing. It's all about empowering and inspiring, and it feels great!"About Multilingual:The go-to source for news and industry insights at the intersection of language, technology, international business, and culture, since 1987.To read their piece on Multilingual's January issue: https://multilingual.com/issues/january-2023/learning-from-each-other/About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Music used in this stream is licensed by Nimdzi Insights:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30May I Have This One: ASLC-12AFEA0C-58238F80C0Zimbabwe Sunset: ASLC-12F3E80C-400E160240Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF
Jan 23, 2023 • 47min
Tech-enabled Video Quality (feat. Oscar Martinez)
Tech-enabled Video Quality (feat. Oscar Martinez Diaz)
Get ready for the launch of the Quality Control tool "fly.qc" that will save massive amounts of time when reviewing localized video versions.
More than just a tool is a global re-thinking of the QC method used in Video Localization.
About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Music used in this stream is licensed by Nimdzi Insights: Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6 Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F Funky Mood: ASLC-12AFE84A-5ED0E7C577 Way out of sight: ASLC-12AFE8AA-7C4063CA04 Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E Real Stuff: ASLC-12AFE922-DA2CAF25FF Beauty Funky: ASLC-12AFE95F-A5D43CB15F Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30 May I Have This One: ASLC-12AFEA0C-58238F80C0 Zimbabwe Sunset: ASLC-12F3E80C-400E160240 Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF


