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Nimdzi Insights
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Aug 24, 2023 • 56min

Navigating Game Culturalization feat. Kate Edwards

With products, entertainment, and services reaching more customers and audiences around the world each year, lives are becoming just a little more similar. People half a world away may consume the same movies, games, books, music, and more — albeit with a few key differences.Those differences start with translating the language, sure. But thanks to a growing focus on culturalization, the right experts can ensure that products are easier to sell and experience irrespective of cultural differences. And there are few people with more expertise built over three decades than Kate Edwards.About Kate: is an award-winning 30+ year veteran of the game industry, and the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, a film tourism app. She is also the former Executive Director of the International Game Developers Association (IGDA) and the Global Game Jam. In addition to serving in several board and advisory roles, she is a geographer, writer, and corporate strategist. In 2021, she was included in the Forbes' "50 Over 50" Vision List and was also inducted into the Women in Games Hall of Fame.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Aug 23, 2023 • 1h 2min

eLearning best practices feat. Abhilasha Choudhary

In this new episode of Nimdzi Live, we invite Abhilasha to discuss the latest trends and strategies in the industry. We will cover everything from learner personas, need dignostic studies, course design, learning management systems to tools, technology and AI.About Abhilasha: is a Solution Architect at Lionbridge, where she uses her background in psychology and her expertise in learning design and instructional strategy to create impactful learning experiences for her audiences. With over 18 years of experience in the field, she is a thought leader and sought-after speaker, who is passionate about using mixed reality and other cutting-edge technologies to make learning more immersive and engaging. When she's not working, she enjoys writing, and doodling.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Aug 4, 2023 • 51min

Be fearless on your way to multilingual mastery feat. Marina Pantcheva

What does it take to become a polyglot? The quick answer is – you got to learn a lot of foreign languages. Which brings up the harder question: what does it take to learn a lot of foreign languages?In this episode, polyglot linguist Marina Pantcheva provides the full answer and discusses all factors that influence the speed and success of foreign language learning.About Marina: is a polyglot with a passion for languages, data, and structure. She combined all three in her PhD research on Nanosyntax. With background in teaching, translation, and research, Marina found her vocation in localization. She currently works at RWS leading a multidisciplinary team that pioneers crowd localization solutions.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Aug 2, 2023 • 51min

Are you looking for a Unicorn? feat. Doug Strock

Most of the people Doug Strock speaks with are unhappy with their current TBMS.Does the "ideal" TBMS exist?That rare unicorn that performs well and meets or exceeds expectations on every level must be out there somewhere. Perhaps the Unicorn Advanced Management Platform holds the answer.About Doug: Doug is the Vice President of Global Language Translations and Consulting (GLTaC). He is also a member of ASTM, serving on various F43 Sub Committees working on language industry standards. His service includes being a Past President of the Association of Language Companies (ALC).Prior experience includes 9 years with the Dow Corning Corporation in various IT support roles and as a Global Project Manager. Doug is a retired Army Major after a 30 year career.Doug earned a BS in Aerospace Engineering from the United States Military Academy and holds an MBA in Information Systems from Oklahoma City University.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jul 28, 2023 • 51min

The LQM Spectrum: The prism of quality excellence feat. Yani Golocovsky

Just as we cannot clearly distinguish in a rainbow where one color ends and the next begins, the key elements of a localization quality management (LQM) system have blurred boundaries.During this episode, Yani Golocovsky will delve into the seven essential components that comprise the LQM (Localization Quality Management) Spectrum. These components provide a holistic view of effective localization quality management practices in today's global market.Yani's extensive knowledge and experience in the localization industry make her the expert to shed light on this critical topic.About Yani: Yani holds a BA degree in English Language from the National University of Cordoba, Argentina, and has over 12 years of experience in the language industry. As a localization expert, she excels in project management, data analysis, and solution design. Yani is also a seasoned instructor of project management training courses in Latin America. She has contributed to various projects for Nimdzi, including UX studies, due diligence, process auditing, and customer profiling. Passionate about optimizing workflows and going the extra mile to help others succeed, she currently serves as a project lead and operations analyst at Nimdzi Insights. Yani also provides training and coaching for Spanish-speaking professionals and Latin American companies through her personal venture "YG Localization Consulting and Training Services".About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jul 24, 2023 • 1h 2min

Creating content low-resource languages ft. Ady Namaran & Emmanuel Clifford

In September 2022, Bolingo Consult published a news website, Akan Kaseɛbɔ (www.akannews.com) in two of the Akan languages: Asante Twi and Fante. This website is the first online platform that makes available information in the Akan language, enabling speakers of Asante Twi and Fante to access educative and entertaining content in their mother tongue.In this Nimdzi Live, Ady and Emmanuel share some lessons from building a website for low-resourced languages and what it means to constantly create content in these languages. They will also use this opportunity to share some impressions and feedback from the target readers.Check out this case study ahead of this insightful conversation https://bolingoconsult.com/case-studies/akannews-com-the-first-website-in-akan/About Ady: I am dedicated to providing localization and multicultural insights for Africa and its languages to Language Services Buyers and LSPsAbout Emmanuel: Business development manager at Bolingo. Led the regional team to ensure that youth voices are reflected in regional and global migration and development processes with a focus on the Global Forum for Migration and Development (GFMD).About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jul 11, 2023 • 1h 9min

How Generative AI is changing our workflows ft. Sergio & Selvaggia

In this episode, we invited two industry experts, Sergio Bruccoleri and Selvaggia Cerquetti, to dive into the different areas of Generative AI that anyone should explore:1. Different models,2. Use cases: content generation, content moderation, transcreation.3. Ways of implementing,4. Results and scoring model5. Pros and cons6. Including talking about Responsible AIAbout Sergio Bruccoleri:Senior Solution Architect & R&D Manager with Platform Development experience and project management background, solution-orientated and with experience in AI-infused technology. Developed technologies and solutions to assist in creating AI model training, as well as enabling crowdsourcing-based data creation, annotation, and localization workflows. Research-driven mindsetAbout Selvaggia Cerquetti:Efficient, proactive, and solution-oriented. Excellent organization. Good communication skills and teamwork believer. Passionate about my work. Specialized in localization, language quality management, and team leadership.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jun 26, 2023 • 56min

ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit

Before the release of ChatGPT, chatbots were often maligned as unhelpful and annoying customer support tools. But the tides appear to be turning.In this episode of Nimdzi LIVE, Angelo Passalacqua and Bryan Montpetit of Zin Global discuss the rise of chatbots and how advancements in artificial intelligence and natural language processing are making them far more powerful tools than they once were.Read Multilingual Article: https://multilingual.com/?p=205271About Angelo:In my 10 years in the language industry, I've witnessed hundreds of millions of dollars in misallocated investments continue to leave a multibillion-dollar opportunity untouched. I founded Zin Global to seize this opportunity and catapult the entire language industry to the technological frontier. Available for pre-seed funding.About Bryan:As a programmer-analyst by degree, my ability to conceptualize more efficient processes is one of my primary and most-valued assets. The other is the ability to break down complex scenarios for those unversed in the given topics where help is required. I've been doing this in the area where technology and language overlap for some 20 years now.About Nimdzi LIVE:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jun 23, 2023 • 1h 12min

How 3500 translation can enrich a text feat. Jost Zetzsche

The Translation Insight & Perspectives tool (tips.translation.bible) collects and freely displays data from all languages the Christian Bible has been translated into to highlight the different ways cultures and languages have particular and sometimes unique capacities to communicate certain messages in exceptionally enriching ways that other languages cannot.This is relevant to anyone interested in how hyper-multilingualism continually transforms a text and how translation is a process that fulfills a text rather than loses meaning.Recent article in ML: https://multilingual.com/issues/may-2023/the-language-of-faith/About Jost:Jost Zetzsche is a professional translator and language consultant who lives at the Oregon coast. Originally from Hamburg, Germany, he earned a Ph.D. for a dissertation on the history of Chinese Bible translation at the University of Hamburg in 1996. 1999 Jost co-founded International Writers' Group, LLC, on the Oregon coast. Since 2016 he has been contracting with United Bible Societies to help create and maintain the Translation Insights and Perspectives (TIPs) tool at tips.translation.bible. His two latest books are "Characters with Character: 50 Ways to Rekindle Your Love Affair with Language" and "Encountering Bare-Bones Christianity."Links to other articles and podcasts about the tool: https://tips.translation.bible/news/About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
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Jun 22, 2023 • 42min

Connecting with global audiences through content feat. Lee Densmer

Content marketing generates 6x higher conversion rates than other approaches to marketing.Content builds trust, drives awareness, and inspires customers to buy.90% of businesses do generate content.But what happens when you go global?Does your home market content work for that market?A resounding no.This discussion with marketing expert Lee Densmer addresses the benefits of content marketing, approaches for reaching new markets with content, and how you might get started.About Lee:Lee Densmer has 20 years of experience in the localization industry in different roles, such as solutions architect, product marketer, and content marketer. Most recently, she started a business, Globia Content Marketing, that provides services to LSPs around messaging and differentiation, content strategy, content planning, and content creation. She's a world traveler, speaks Spanish, and has lived or worked in 3 Latin American countries.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

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