Nimdzi LIVE!
Nimdzi Insights
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Episodes
Mentioned books

Oct 20, 2023 • 49min
Tackling the Arabic Language Challenge feat. Dr. Rebecca Jonsson
Despite Arabic being the 5th most spoken language in the world, when it comes to language technology, the challenges are more similar to low-resourced languages.Tarjama, as an LSP, was struggling to find a tool to solve their Arabic translation challenges, so they decided to build their own TMS fit for purpose.Join Rebecca Jonson, Ph.D., as she discusses the TMS purpose-built for Arabic with an Arabic UI and powered by proprietary Arabic AI to boost the productivity of other translation teams.About Rebecca: As the Chief Product Officer (CPO) of Tarjama, Dr. Jonsson is leading the Product and AI departments and oversees the overall strategy and vision of Tarjama’s AI-powered platform with its proprietary TMS and NMT engine. Dr. Jonsson is a computational linguist, holding a Ph.D. in Linguistics from the University of Gothenburg, with over 20 years of experience developing language technology, both in academia and in the industry. In her product and research-oriented roles, her focus has always been on leveraging language technology to solve language challenges and build innovative products.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Sep 29, 2023 • 55min
Working Globally Is The New Normal feat. Giulia Tarditi
More of us are working remotely than ever before. This has profoundly impacted who your colleagues are, where they're from, where they're based, and how and when you can work together.Localization professionals have been pioneering this way of working since well before it became a trend, but are we more impacted by it than others, and what can we do about it? In this episode, we will talk with Giulia Tarditi, Head of Global Experience at Qualtrics and a veteran global worker, to discover how businesses adapt and how we can manage the benefits and challenges presented by the 'new normal' in workplace setup.About Giulia: Now leading a lean team of six for XM leader Qualtrics, Giulia Tarditi is a veteran localization professional who has been highly vocal in calling for user experience data to take center stage in our industry's decision making and daily management. Known for her plentiful buyer-side experience, Giulia has now helped over 50 brands craft game-changing localization programs. In doing so, she has interfaced with some of the most globally-dispersed and multinational teams in digital.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Sep 27, 2023 • 47min
Shifting the Mindset feat. Sasan Banava
When it comes to getting the job done, mindset is key. And Sasan Banava knows all about it. Join our next episode with Sasan Banava, who will be sharing with us about his career: From Google to Uber to Square, he’s covered a lot of ground, from establishing Uber’s in-house localization team to serving as Square’s senior director of globalization.You can also find an interview with Sasan Banava in the june issue of Multilingual Magazine.About Sasan: He is currently heading Globalization team at Square. He was the head of Localization & Internationalization at Uber and started the in-house localization team at the San Francisco headquarters in late 2015. He expanded the team to 20+ program managers over the last few years, after a successful pitch to the previous CEO in early 2016. Previously, he was a localization program manager at Google for 7.5 years and had driven the localization of over 25 product lines in 70+ languages.Sasan has also been working as a localization consultant advising investment banks on the state of the localization industry, vendor space, technology, and automation.Sasan is certified from Stanford University in advanced project management and also holds a certificate from Harvard Business School Executive Education in Leadership & Strategy. Sasan holds a BA from UC Berkeley in Near Eastern studies with emphasis on Persian language and spent two years of his academic life studying computer science. He also holds a commercial pilot’s license.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Sep 22, 2023 • 47min
New Applications for Translation Memory Technology feat Mark Shriner
Join us in this new episode of Nimdzi Live as we walk through memoQ's most recent investment: memoQ RFP, Inc. A U.S.-based corporation that is developing the next-generation RFP Response platform.The investment encompasses a significant cash infusion coupled with a technology licensing agreement that harnesses the capabilities of the existing memoQ technology.memoQ’s decision to invest in memoQ RFP aligns with the rising demand for innovative Request for Proposal (RFP) response tools. The RFP response tool market is projected to be valued at approximately USD 200 million annually, with an impressive growth rate of 15-20 percent per year. This market includes a spectrum of related documents such as Requests for Information (RFI), security questionnaires, ISO and SOC II certification, and industry-specific credential audit documents, all of which necessitate the creation of fresh content while also benefitting from the efficient reuse of previously generated and approved content.memoQ RFP’s groundbreaking platform will provide users with a unique choice: the option to leverage previously used and approved responses through a technology similar to a translation.About Mark: He has held several leadership roles in the localization industry, including CEO Asia Pacific for CLS Communication and Managing Director Asia for thebigword. He is currently the Strategic Sales Director for memoQ, leading the company’s market expansion efforts in the regulated industries. Mark is now transitioning to his role as Co-founder and CEO of memoQ RFP.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Sep 21, 2023 • 60min
Unlocking global business with AI localization feat. Diego Antista
Join us for the next episode of Nimdzi Live as we dive into the future of localization with a true industry visionary, Diego Antista.Diego Antista is a former Googler who worked for over a decade as a lead in the Google multicultural team in the US and LATAM. With his partner, Juan Fusoni, he founded GetGloby, the first AI-powered platform specialized in marketing asset localization, allowing businesses to transcreate their ads in over 100 languages.Don't miss out on this exclusive opportunity to learn from the best in the business and get ready to revolutionize your approach to localization with the magic of AI!About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Still want more? Check out some other resources available from Nimdzi and MultiLingual Media below:

Sep 20, 2023 • 56min
Game Localization and Ninjas feat. Marina Ilari
In this episode with Marina Ilari, CT, we will discuss the challenges, rewards, and factors that contribute to the success of video game localization. We will also analyze a case study of the localization of Sekiro: Shadows Die Twice.About Marina: is CEO of Terra Translations, a global localization and LQA company. Marina has over 17 years of experience in the localization industry and a lifetime experience as a gamer. In 2017, she received the Women-Owned Business Enterprise Rising Star Award presented by the Wisconsin Economic Development Corporation to a young business with great promise, and in 2020 she received the Enterprising Women of the Year Award. In 2022, Terra Translations was listed by Inc. Magazine as one of the Fastest-Growing Private Companies in America.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Sep 2, 2023 • 58min
The art of improvement feat. Loy Searle
Loy Searle has navigated the intricate landscape of localization and is excited to share her expertise with you. During this live session, Loy will delve into the following crucial areas that often pose challenges to localization professionals: Defining your strategy Finding your quick wins Getting funding/budget, Building the right peer partnerships, Engagement as a core team skill, Enabling scalability.This event is a golden opportunity to learn from Loy Searle's wealth of experience and expertise. Get actionable insights that will drive your localization efforts to new heights.About Loy: Loy’s been a globalization and content industry leader for 20+ years. Her teams pioneered single-sourcing content strategies in the ERP industry and built extraordinary integrated global CMS/terminology solutions. At Google, she led Global Production and Language Services. Her focus was speed @ scale - turning language quality around while shortening the time to market. At Intuit, her team built a scalable globalization and innovative content foundation to support market expansion. At Deluxe, her team transformed their practice to support the Entertainment industry’s digital transformation. As past President of Women in Localization and previous board member for many years, Loy is committed to the localization industry and the advancement of women within it. Today at Workday, Loy’s team is building a Localization and Globalization CoE to scale and support the company’s expansion goals.About Nimdzi LIVE: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Sep 1, 2023 • 55min
The Emotional Toll of Keeping Up feat. Didzis Grauss

Aug 28, 2023 • 1h 2min
5 Ways Publishers can promote African Languages feat. Christian Elongué
Preserving and promoting African languages is the responsibility of every African; writers, speakers, publishers, and African language teachers. The publisher’s role in fostering African languages is indispensable. Aside from increasing publishing in African languages, we also suggest that:- Language policy debate should be depoliticized.- There should be incentives to train and deploy more teachers of African languages.- Students should have greater choice to be examined in standards of their languages.- The state should assist with translation services (the most significant cost faced by the industry) to facilitate investment by publishers in indigenous languages.While, in the face of Africa’s escalating economic and social problems, it is difficult to be overly optimistic about the future of African languages, this is an area where Kabod and others engaged in the processes of teaching, learning, and communication might make a tangible contribution.About Christian: he is the managing director of Kabod Group, a leading language service provider in West Africa. He has 11 years of professional experience as a translator in the children's book, ed-tech, nonprofit, and video game industries. He founded the Network of African Languages Translators and Teachers (ALATT), the Association of Language Companies in Africa (ALCA), and hosts Kabod Language Talk on issues affecting African languages. He is a member of ITI, CIOL, ALA, ATSA, etc.About Sylvain: he is a language enthusiast and professional. He worked on several topics about translation and the language industry. Passionate about African languages and concerned about contributing to their preservation, it offers language services to organizations and individuals to fulfill their goals. Has +5 years of organizing the annual Multilingualism Week Conference that engages language experts to discuss trending issues in the language industry. He loves Africa and is unwaveringly determined to contribute to its development.About Nimdzi LIVE!There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Still want more? Check out some other resources available from Nimdzi and MultiLingual Media below:

Aug 25, 2023 • 55min
Bringing UX and Localization Teams Together feat. Michal Kessel Shitrit
Dive into the world of UX & Localization with us. This event will cover the importance and benefits of merging UX and localization teams. We'll touch upon the need for training localizers in UX – and vice versa – and discuss how quality of UX localization can significantly improve through clear communication. Join us for a deep dive into creating universally engaging user experiences.About Michal: is a Localization Expert (EN-HE), Consultant, and UX Writer. Her course on UX for localization experts brings localizers into the world of content design for incredible localized UX. When she’s not evangelizing a Loc+UX relationship, Michal works with tech companies to create clear, helpful messaging in English and Hebrew.About Nimdzi LIVE: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!Still want more? Check out some other resources available from Nimdzi and MultiLingual Media below:


