Today on the show is Marshall Betts. He is an agent formerly of Paradigm, but after Paradigm dissolved its entire music division and laid off hundreds of employees Marshall Betts along with a few of his co-workers at Paradigm launched a new agency... TBA Agency. Get it?They got a lot of press when they came out of the gates, but they launched on September 1st of 2020. They took their roster with them, and it currently includes Courtney Barnett, CHVRCHES, Madame Gandhi (who was previously on the show), The War On Drugs, Hot Chip, and many more.Marshall and I talk about everything in the live concert market, from when he thinks it's going to come back in the traditional sense to everything that's happening right now and what agents' jobs are. He talks about ticketed livestreams and drive-in concerts. He also talks about what he looks for when he's signing artists, and I was encouraged to hear what he said when he signs new artists.--Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist: https://aristake.com/madame-gandhi/--Quick links:5:10 - Is New York still a music industry hub?7:44 - Shifting out of Paradigm and starting TBA18:38 - How many people work at TBA? Is it expanding? How are you funding TBA?22:58 - How are ticketing livestreams working for TBA's artists? 24:50 - What are some of the deals for the ticketed livestreams? Is there a favorite platform?27:20 - What are the production costs for the livestreams? How big are the crews?29:32 - How do you keep the livestreams interesting and fun? What are the interesting tactics artists are doing to justify the ticket price?32:33 - What is the range for ticket prices? What are the attendance numbers? Can you anticipate the livestream attendees based on the tickets they sell when performing live? 37:25 - How is the livestreaming space evolving? Is it going to go away?39:25 - Has TBA done any drive-in concerts?42:48 - What's TBA's day to day look like now?45:45 - Recommendations on what artists can do while they wait for live music to return49:15 - What does Marshall look for when signing a new artist?55:38 - What it means to Marshall to make it in the new music business-- Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Nick Gatfield. He has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team. But now he's out of the major label game and runs an investment company called Twin Music. They invest in artists, recordings, and various artists' assets. I will let Nick explain how it all works because he is so knowledgeable on this due to his decades worth of experience in the industry. It's clear that he cares about artists and this new model. One of the first artists he signed to this new deal was Allie X, who was on the show about a month ago. I encourage you to check out her episode to learn how this deal works from an artist's perspective.--Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent: https://aristake.com/allie-x/--Quick links:3:53 - How London is doing amidst the pandemic and how the industry is shifting10:55 - What is Twin Music and what's the business model? 22:22 - What does the exit strategy look like for Twin Music / the artist? 25:03 - Does Twin Music just put up the money or is there a team that helps the artists? 27:18 - Who are Twin Music's distribution and publishing partners? 29:54 - Is Nick's business model scalable or is it just a wave that will eventually pass?35:42 - Will major labels always have their place in being the driving force behind popular culture or is the industry shifting away from them? 37:50 - What percentage of artists that Nick signed when working at the major labels made their advance back on their first album?46:38 - What does an investment look like? How does someone invest in an artist? 53:42 - What can an artist expect from an investment deal? Does it work like an advance?56:25 - What does it mean to Nick to make it in the new music business? --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Nick Gatfield:Website: Hosted on Acast. See acast.com/privacy for more information.

My guest today is a my good friend Victoria Canal. She is a 22-year-old artist, singer, songwriter, and now producer based all over the world. She was based in Los Angeles, but when the coronavirus shutdown hit, she moved to Amsterdam where her parents live.Victoria and I discuss how she's been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that. I had Victoria's manager, Andrew Leib, on the show a few months back. You can get the other side of Victoria's career. He talks about why he wanted to sign Victoria and what it has been like working her so far. Listen to Andrew's episode here: https://aristake.com/red-light-manager-andrew-leib/--Victoria's interview on The Third Story Podcast with Leo Sidran: https://aristake.com/victoria-canal-instagram-engagement/--Quick links: 3:23 - About Victoria and what it's like living in Amsterdam during the pandemic8:40 - Victoria's manager discovering her and her journey as an evolving artist15:28 - What was it like working with a different producer than the one that helped write the songs?23:05 - Learning production and potentially producing for other artists24:38 - Victoria's daily routine26:30 - Victoria's creative and songwriting phases and mental health31:30 - How Victoria is handling not being able to perform and having her life shut off39:35 - What's it like releasing a body of work during this time? What are the expectations? 49:41 - Do find yourself being more pressured to create and release content?52:32 - The relationship between artist/fans/humans is important55:50 - What it means to Victoria to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Victoria Canal:Website: Hosted on Acast. See acast.com/privacy for more information.

I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it. --Referenced articles: California's Music Economy is About to Crash: https://aristake.com/ab5/I Met with AB5 Author Assemblywoman Gonzalez. Here's How It Went: https://aristake.com/gonzalez-meeting/I Met with Senate Majority Leader of CA About AB5. Here's How It Went: https://aristake.com/senator-hertzberg-ab5/Finally, The California Music Industry Gets Relief Under AB5: https://aristake.com/ab5-musician-relief/--Quick links:1:30 - What are AB5 and AB2257?7:49 - What was AB5's purpose?9:20 - AB5 is very pro-union11:42 - Implications of AB5 and meeting with Lorena Gonzalez for "clean up" bill language18:42 - Putting public pressure on lawmakers23:55 - Coming to an agreement with language with AFM for Assemblywoman Gonzalez --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand Hosted on Acast. See acast.com/privacy for more information.

Today's episode was a live podcast episode for Ari's Take Academy students with guests Rogét Chahayed and his manager Greg Katz. Rogét is a Grammy-nominated producer and songwriter whose songs have sold over 30 million copies. He's worked with some of the biggest names in the business, including Halsey, Travis Scott, Drake, Miguel, G-Eazy, Ke$ha, Calvin Harris, Carly Rae Jepsen, and more.We got into both the production and business sides. We discussed producer points, splits, songwriter credits, publishing, and how to get a publishing deal. Rogét also gives great advice to aspiring songwriters and producers on how to get started.This podcast was live for Ari's Take Academy students. At the end of the conversation, they were able to ask Rogét and Greg questions.--Quick links:2:45 - How Rogét went from studying classical music to working with Dr Dre8:04 - About Rogét's first production11:00 - How Greg started managing Rogét13:45 - Being under credited and what that was like16:35 - Advice to artists and producers on how to protect themselves from being under credited and screwed21:25 - What's the difference between a songwriter and producer? 24:04 - When do you discuss splits?27:50 - Breaking down the producer point system30:08 - Is it more common to get an upfront producer fee or a backend royalty at Rogét's level? 35:20 - Breaking down Rogét's publishing deal with Kobalt40:11 - Pointers to songwriters when looking for a publisher/publishing deal44:30 - Student questions58:28 - What it means to Rogét and Greg to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Rogét Chahayed:Twitter: https://twitter.com/RogetChahayedInstagram: https://www.instagram.com/rogetchahayed/ Hosted on Acast. See acast.com/privacy for more information.

Today my guests are Malaysian singer Yuna, Ben Willis, and Carlo Fox, the founders of indie-pop!, a management company based out of Los Angeles. This is the first time I've had a conversation with three people at once for the show. Yuna was coming to us from Kuala Lumpur, Malaysia, and Ben and Carlo tuned in from Los Angeles.Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are. Ben and Carlo have been in the industry for decades, and they talk about what radio looked like and what it looks like now. Yuna was signed to a major label and now she's independent. We also discuss how they approach music videos, playlist promotion, and who handles what.--Quick links:2:50 - Being in Malaysia during quarantine and what it's like10:25 - How Ben and Carlo connected and discovered Yuna15:25 - indie-pop!'s first client Dev and The Cataracs18:30 - What was the focus when setting up songwriting sessions and getting a label deal?21:02 - Transitioning away from the Verve Records label and working with Tyler, the Creator and G-Eazy27:53 - Setting up writing sessions when Yuna first moved to Los Angeles32:05 - What Yuna thought of the writing sessions when she first moved to Los Angeles34:36 - Who's handling what the label typically handles (promotion, release strategy, etc) now that Yuna's independent? 44:20 - How important is radio nowadays?44:25 - What does the release strategy look like in 2020? 54:00 - Who are the gatekeepers in 2020?59:40 - When you're releasing a new single, what are the conversations about the story like? How do you tell the story? 1:00:41 - The story behind "Stay Where You Are"1:05:45 - What does it mean to make it in the new music business? --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Yuna: Facebook: https://www.facebook.com/yunamusicTwitter: https://twitter.com/yunamusicInstagram: Hosted on Acast. See acast.com/privacy for more information.

Today my guest is the multi-talented Emily Kinney. Most people know her as an actress. She starred in The Walking Dead from 2011-2015. She's also been on Masters of Sex, The Flash, Arrow, Law & Order: SVU, and many others. She was also in Spring Awakening on Broadway.She just launched a podcast of her own called My Caffeine Withdrawal where she interviews musicians, actors, and other friends like Josh Radnor, Local Natives, K.Flay, and many others. She's also a very talented musician.We go in a different direction than other episodes. We touch on the business, but we straddle the line on how acting relates to music and how music relates to acting. We talk about the differences in both and the learning curves in both. She has a lot of releases under her name, so she has experience in the business of music and movies.--Quick links: 3:15 - Emily's podcast, how she's recording them, and what inspired her to launch it8:45 - Enjoying music vs. listening music for a purpose12:05 - Emily's recording process behind her song "Easy"15:25 - What happens if you're not easy to work with in the acting world?20:40 - Are there similarities between the different artistic mediums? 28:45 - Do you ever ask yourself if you question whether you're the best fit for the role you're playing? 31:06 - Playing in Spring Awakening on Broadway in New York and auditioning for film and TV38:33 - How did you learn the acting and music business worlds?43:09 - Defining success is extremely personal55:15 - Is Emily business-minded or does she bring on a team to handle everything? 1:01:45 - What it means to Emily to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Emily Kinney:Facebook: https://www.facebook.com/EmilyKinneyMusicTwitter: https://twitter.com/emmykinneyInstagram: https://www.instagram.com/emmykinney/My Caffeine Withdrawal: Hosted on Acast. See acast.com/privacy for more information.

In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.”I also go into how Spotify’s payment model actually works and if it’s fair or not.--Quick links:1:56 - What Daniel Ek said3:20 - How the music industry reacted to Ek's statement9:10 - Art creation and new music business release strategy13:15 - Making a living on Spotify streams and playing the playlisting game23:35 - Breaking down the Spotify payment system33:20 - Being successful without playing the Spotify playlisting game--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand Hosted on Acast. See acast.com/privacy for more information.

Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.--Quick links:2:45 - Moving back to Canada and changing schedule9:30 - Allie X's work schedule now11:18 - What Allie X's team looks like13:00 - Unique business model and the profit share25:19 - Getting into a publishing deal after moving to Los Angeles29:49 - Finding the Allie X aesthetic and visual brand35:30 - Finding the right people to work with and how to reach out to them38:25 - What does an Allie X promo strategy look like?47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants57:00 - What it means to Allie X to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Allie X:Facebook: https://www.facebook.com/alliexxxxandraInstagram: https://www.instagram.com/alliex/Twitter: https://twitter.com/alliexWebsite: https://alliex.com/Spotify: https://open.spotify.com/artist/0wnYgCeP013HkKoOyC5V32 Hosted on Acast. See acast.com/privacy for more information.

Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model. As I dug deeper and interviewed artists who're using them, it seemed like a very cool company. Now they're partnered with Ari's Take. Quick links: 3:25 - About The Music Fund and what they do10:00 - Does The Music Fund's business model work?20:00 - How the algorithms account for massive playlist adds and spikes/drops in royalty revenue23:17 - Success stories from artists who've used The Music Fund25:20 - Should I apply for The Music Fund? What data should you be looking at before you apply?31:10 - How investors are involved--Connect with Ari’s Take:Website: http://aristake.comAcademy: http://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: http://ariherstand.comInstagram: http://instagram.com/ariherstandTwitter: http://twitter.com/ariherstandYouTube: http://youtube.com/ariherstandFacebook: http://facebook.com/ariherstandConnect with The Music Fund:Website: https://themusic.fund/Twitter: https://twitter.com/themusicfund/LinkedIn: https://www.linkedin.com/company/themusicfund/ Hosted on Acast. See acast.com/privacy for more information.