Sync Agent Explains the Game

Apr 21, 2021

55:13

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Today's guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They're the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates.

We talk about what it's like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Quick links:

3:50 - Background on Audiosocket and what they do

7:07 - What is ASX? What is micro licensing and how does it work?

9:23 - How do you clear a micro license?

14:06 - How does an artist make money on a company licensing an entire catalog for $500/year subscription?

19:27 - Leaving the retitling era and how exclusive/non-exclusive tracks work

23:33 - How does Audiosocket ensure that artists in their catalog are not devalued?

25:51 - Does Audiosocket have artists that do micro licensing and in ASX?

27:27 - About the placements Audiosocket has placed

29:27 - How do deals with composers work?

30:20 - Jenn's tips to artists for getting more sync placements

35:14 - Should artists spend time building relationships with music supervisors or work with a sync agent/agency?