My guests today are Noble, a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs. 

They talk about their story and are most known for their cut of Beyoncé's Lion King soundtrack. They have tons of other cuts with artists from all over the world, but they're just getting started. We nerd out a little bit on gear, analog and digital plugins, and they give some really good advice on how to get a publishing deal.

3:35 - How Noble met

7:30 - Noble's production process and how they work a session

15:09 - MIDI vs. acoustic instruments vs. plugins

23:18 - How Noble went from kids hustling to working with Beyoncé

31:18 - Attending a writing camp for Lion King and why it was such a humbling experience 

35:00 - How Noble met their manager Seth Kallen

38:51 - How Noble's publishing deal is structured 

45:00 - The difference between record deals and publishing deals

49:00 - Advice to upcoming songwriters and producers looking to get a publishing deal

55:26 - Next steps for Noble

58:45 - Why Los Angeles

1:04:00 - What it means to Noble to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

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Facebook: https://facebook.com/ariherstand

Connect with Noble: 

Website: https://www.noblemakesongs.com/

Instagram: https://www.instagram.com/noblemakesongs/

Twitter: https://twitter.com/noblemakesongs

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