Up Arrow Podcast

Mark Friedman is the Vice President of Digital at Eddie Bauer, a retail brand for outdoorsmen and adventure enthusiasts. As a collaborative leader with various specialties in the e-commerce industry and knowledge of driving website traffic, Mark has helped business owners scale their companies with digital marketing techniques and strategies. In addition to his expertise in e-commerce and brand marketing, Mark's knowledge extends to various facets of business management, including development, project, financial, and marketplace. In this episode… A strategic way to increase your brand's lifetime value is to establish a multichannel marketing approach. Although our culture favors the digital marketplace, allocating your sales strategies through brick-and-mortar and product catalogs is still viable for business growth. How can you expand your e-commerce brand to incorporate an omnichannel approach? As an experienced brand and marketing consultant, Mark Friedman has helped e-commerce companies understand the value of enhancing the customer experience with omnichannel marketing strategies. To reap the benefits of a multichannel approach, you must evaluate your finances to determine the marketing channels to invest in for maximum ROI. As you diversify your marketing channels, your lifetime value will increase. On this episode of the Up Arrow Podcast, William Harris welcomes Mark Friedman, VP of Digital Marketing at Eddie Bauer, to discuss utilizing omnichannel marketing strategies to leverage lifetime value and ROI. Mark shares how e-commerce has evolved in our culture, the common obstacles e-commerce brands experience, and the value of knowing how to spend your marketing budget.

Valentin Radu is the Founder and CEO of Omniconvert, a technology company helping D2C e-commerce and retail companies scale their businesses. Upon realizing his passion for creating systems to improve business processes, Valentin launched his first startup. Understanding the principles of conversion rate optimization and recognizing the value of lifetime customers has led him to craft a new e-commerce category: customer value optimization (CVO). Valentin also founded Omniconvert's CVO Academy to educate e-commerce professionals on improving the customer lifetime experience. In this episode… Without recurring customers purchasing your company's product, your business would lose profit. Scaling your business requires optimizing the customer experience and maintaining those customers over time. In the e-commerce industry, understanding what your customer values is pivotal to your bottom line. Valentin Radu recognizes companies are missing the opportunity to leverage the customer experience and increase their profit margin. While acquisition and retention rates are valuable, these metrics are void if your customer lifetime value (CLV) is not a priority. With his experience in the e-commerce industry, Valentin believes customer value optimization offers insight into repeat purchases. On this episode of the Up Arrow Podcast, William Harris welcomes Valentin Radu, Founder and CEO of Omniconvert, to discuss why businesses should prioritize CLV. Valentin also shares the CLV formula, offers solutions to frequent customer experience issues, and explains how acquisition and retention rates maintain CVO.

Matt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt has spent the last decade helping brands with attribution and analytics. He also advises and consults various businesses, from direct-to-consumer brands to public companies. Matt specializes in e-commerce, D2C startups, SEO, web development, and CR optimization. In this episode… No matter your company's industry or market, your product sustains your business. Understanding your customers and their shopping habits provides insight into online marketing strategies. What attribution tools are available to leverage the post-purchase customer relationship? Traditional post-purchase surveys are designed to serve future customers, but to market your product effectively, you must also track your current customers. Fairing, co-founded by Matt Bahr, utilizes individually targeted questions to gather data from customers instantly — allowing you to understand their purchasing intent and how they found your product. In this episode of The Up Arrow Podcast, William Harris welcomes Matt Bahr, Co-founder and CEO of Fairing, to discuss how his company solves attribution challenges in the marketplace. Matt also shares how he builds and empowers his team, the challenges he faced in his entrepreneurial journey, how to identify successful marketing strategies, and his perspective on the future of customer data.