Matt Bahr, Founder & CEO of Fairing, Discusses Ecommerce Attribution and Post-Purchase Surveys

Matt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt has spent the last decade helping brands with attribution and analytics. He also advises and consults various businesses, from direct-to-consumer brands to public companies. Matt specializes in e-commerce, D2C startups, SEO, web development, and CR optimization.

In this episode…

No matter your company’s industry or market, your product sustains your business. Understanding your customers and their shopping habits provides insight into online marketing strategies. What attribution tools are available to leverage the post-purchase customer relationship?

Traditional post-purchase surveys are designed to serve future customers, but to market your product effectively, you must also track your current customers. Fairing, co-founded by Matt Bahr, utilizes individually targeted questions to gather data from customers instantly — allowing you to understand their purchasing intent and how they found your product.

In this episode of The Up Arrow Podcast, William Harris welcomes Matt Bahr, Co-founder and CEO of Fairing, to discuss how his company solves attribution challenges in the marketplace. Matt also shares how he builds and empowers his team, the challenges he faced in his entrepreneurial journey, how to identify successful marketing strategies, and his perspective on the future of customer data.