Increase Lifetime Value Using Omnichannel Marketing Strategies With Mark Friedman

Mark Friedman is the Vice President of Digital at Eddie Bauer, a retail brand for outdoorsmen and adventure enthusiasts. As a collaborative leader with various specialties in the e-commerce industry and knowledge of driving website traffic, Mark has helped business owners scale their companies with digital marketing techniques and strategies. In addition to his expertise in e-commerce and brand marketing, Mark’s knowledge extends to various facets of business management, including development, project, financial, and marketplace.

In this episode…

A strategic way to increase your brand's lifetime value is to establish a multichannel marketing approach. Although our culture favors the digital marketplace, allocating your sales strategies through brick-and-mortar and product catalogs is still viable for business growth. How can you expand your e-commerce brand to incorporate an omnichannel approach? 

As an experienced brand and marketing consultant, Mark Friedman has helped e-commerce companies understand the value of enhancing the customer experience with omnichannel marketing strategies. To reap the benefits of a multichannel approach, you must evaluate your finances to determine the marketing channels to invest in for maximum ROI. As you diversify your marketing channels, your lifetime value will increase. 

On this episode of the Up Arrow Podcast, William Harris welcomes Mark Friedman, VP of Digital Marketing at Eddie Bauer, to discuss utilizing omnichannel marketing strategies to leverage lifetime value and ROI. Mark shares how e-commerce has evolved in our culture, the common obstacles e-commerce brands experience, and the value of knowing how to spend your marketing budget.