

The Ground Game Podcast
Justin Piche and Clay Hepler
Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.
Episodes
Mentioned books

Jun 17, 2025 • 51min
Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story
🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché dive into Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story. Justin shares his incredible journey from serving as a submarine officer in the Navy to becoming a successful CEO in the land investing space, highlighting the lessons learned and the values that guide his business.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement surrounding Justin's recent business milestones. They reflect on the balance between family life and the demands of entrepreneurship.Transitioning Careers: The hosts delve into Justin's unique transition from military service to real estate. He shares insights on how his experiences in the Navy shaped his leadership style and prepared him for the challenges of running a land investing business.Faith and Values: Justin discusses the role of faith in his life and how it influences his business decisions. He emphasizes the importance of integrity and ethical practices in real estate, providing a foundation for long-term success.Strategic Financial Planning: The episode highlights the significance of strategic financial planning in land investing. Clay and Justin share their approaches to managing cash flow and ensuring that profits are effectively allocated to support growth.Key Performance Indicators (KPIs): Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.Leadership and Team Empowerment: The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a collaborative environment that drives business growth.Creating Value: Justin shares his passion for creating value in real estate, explaining how thoughtful land development can lead to economic growth and community improvement. He encourages listeners to think creatively about their investments.Tune in for an inspiring conversation filled withLearn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...

Jun 10, 2025 • 1h 12min
Episode 37: Profit First, Freedom Second; A Wealth Plan for Land Investors
The hosts discuss the chaotic summer of juggling home renovations while managing finances. They highlight strategies for mastering profit allocation, stressing the importance of paying yourself first. Key performance indicators are examined as essential metrics for land investors. Listeners are urged to diversify income streams for financial freedom and avoid common investment mistakes by understanding their unique profiles. They reflect on how parenthood shifts values towards family security and long-term wealth strategies.

Jun 3, 2025 • 52min
Episode 36: Landmines & KPIs, How to Stay Profitable in a Tough Land Market
Hosts share light-hearted banter and personal milestones, setting a relatable tone. They dive into the land investing landscape, highlighting common pitfalls and the art of due diligence. Key performance indicators are discussed, showcasing how tracking the right metrics can ensure profitability. Strategic thinking emerges as essential for navigating challenges, with insights on flexible funding strategies. The importance of niche selection and understanding local regulations is emphasized, preparing investors for success in a competitive market.

May 27, 2025 • 38min
Episode 35: Deep Dive Listener Q&A: Dispositions, Funding, and Crushing Inertia
🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piche dive into a Deep Dive Listener Q&A focused on dispositions, funding, and overcoming inertia in the real estate and land investing sectors. They share personal experiences and insights on navigating challenges, emphasizing the importance of strategic thinking and resilience.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, sharing their recent experiences and the fun dynamics of their group chat. They discuss their upcoming travel plans and the joys of family time at the lake.Understanding Dispositions: The hosts delve into the dispositions process, explaining how to validate and sell properties quickly. They share their strategies for working with brokers and the importance of owner financing in expanding the buyer pool.Overcoming Inertia: Clay and Justin address the challenges of managing resources and maintaining momentum in your business. They discuss how to keep morale high and the significance of clarity in overcoming feelings of stagnation.The Importance of Strategic Thinking: The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to drive business growth.Flexibility in Funding: They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and the importance of building trust with investors.Building a Consistent Business: Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation.Leadership and Team Empowerment: The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a positive work environment and reduce turnover.This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of real estate investing and avoid common pitfalls. Tune in and don’t forget to rate, rLearn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...

May 20, 2025 • 43min
Episode 34: Why You’re Going to Go Out of Business
Hosts discuss critical factors that can lead to business failure, particularly in real estate and land investing. They share personal setbacks, emphasizing the value of learning from mistakes. Identifying bottlenecks in operations is highlighted as a key to success, while strategic hiring is explored to enhance business growth. The importance of flexibility in navigating changing markets is stressed, alongside the need for long-term sustainability through disciplined strategic planning. Leadership transitions and building a repeatable business model are key takeaways.

May 14, 2025 • 44min
Episode 33: Forged by Fire, Clay Hepler’s No-Excuse Journey to 7 Figures in Land
Join two hosts as they delve into a remarkable journey of land investing, marked by initial setbacks and the need for resilience. Clay shares how family responsibilities intertwined with his entrepreneurial pursuits, navigating the tightrope of work-life balance. They discuss strategic hiring and the importance of seeking potential over cost. From sending out thousands of mailers to securing deals, Clay's story highlights the power of mindset shifts and embracing adversity as a catalyst for growth.

11 snips
May 6, 2025 • 60min
Episode 32: Transforming Your Land Investment Strategy for Success
Discover key strategies for transforming your land investment approach. The hosts reveal common pitfalls that hinder success and emphasize the need for a strategic mindset shift. They discuss effective resource allocation and the importance of hiring skilled team members over cost-cutting. Learn about overcoming funding challenges and exploring diverse financing options. The conversation touches on the significance of data-driven decision-making in marketing and the commitment needed for serious land investment success.

Apr 29, 2025 • 45min
Episode 31: The Backbone to 10x Your Land Business
🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Justin Piche and Clay Hepler explore the critical importance of project management in scaling your land investment business. They share insights on how effective project management can serve as the foundation for significant growth.Key HighlightsPersonal Updates: Clay begins the episode by sharing his recent family gatherings and the joy of hosting, highlighting the importance of relationships in business. Justin discusses his latest project involving an electric bike, setting a lighthearted tone for the conversation.Understanding Project Management Needs: The hosts discuss the signs that indicate it's time to enhance your project management approach. They explore the challenges investors face when juggling multiple projects and the necessity of effective coordination.Transformative Power of Project Management: Justin and Clay emphasize how strong project management practices can revolutionize your operations. They share personal stories illustrating how these strategies have enabled them to focus on growth and strategic initiatives.Creating a Culture of Ownership: They highlight the significance of fostering a culture of accountability within your team. The hosts discuss how empowering team members can lead to better decision-making and improved project outcomes.Utilizing Project Management Tools: The conversation shifts to the tools and software that can enhance project management efficiency. Justin and Clay explain how leveraging technology can streamline processes and improve communication.Long-Term Planning for Success: The hosts encourage listeners to think beyond immediate project needs and consider the long-term implications of their management strategies. They discuss how effective project management can lay the groundwork for future success and scalability.This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you master project management in the land investing space. Whether you're an experienced investor or just starting out, this conversation is essential for anyone looking to build a successful team and scale their business.Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...

Apr 23, 2025 • 51min
Episode 30: Why Operations Support is Essential for Growth
🎙️ Welcome Back to The Ground Game Podcast! 🎙️Episode 30: Why Operations Support is Essential for GrowthIn this episode, hosts Justin Piche and Clay Hepler explore the critical role of hiring the right operations personnel to scale your land investment business. They share their insights on how strategic hires can transform your operations and drive growth.Key HighlightsPersonal Updates: Clay kicks off the episode by reflecting on his recent experiences with team-building activities, emphasizing the importance of camaraderie in business. Justin shares his journey of exploring new investment opportunities, setting a relatable tone for the discussion.Recognizing the Need for Operations Support: The hosts delve into the signs that indicate it's time to bring in an operations manager. They discuss common mental barriers investors face, such as imposter syndrome and financial concerns, that can delay these crucial hires.The Impact of High-Level Hires: Justin and Clay highlight the transformative effect of bringing in skilled operations personnel. They share personal anecdotes about how these hires have changed their businesses, allowing them to focus on growth and strategic initiatives.Building a Strong Team Culture: They emphasize the importance of fostering a culture of ownership and accountability within your team. The hosts discuss how empowering employees can lead to better decision-making and improved business outcomes.Data-Driven Hiring Decisions: The conversation shifts to the role of data in the hiring process. Justin and Clay explain how analyzing performance metrics can help identify the right candidates and ensure alignment with business goals.Long-Term Vision and Growth: The hosts encourage listeners to think beyond immediate needs and consider the long-term implications of their hiring decisions. They discuss how strategic hires can set the stage for future success and scalability.This episode is filled with practical advice, personal stories, and actionable insights that can help you navigate the complexities of hiring in the land investing space. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to build a successful team and scale their business.Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...

Apr 16, 2025 • 53min
Episode 29: Our Craziest Deal Stories
🎙️ Welcome Back to The Ground Game Podcast! 🎙️Episode 29: Our Craziest Deal StoriesIn this episode, hosts Justin Piche and Clay Hepler dive into the fundamentals of land market selection, sharing their strategies and insights on how to choose the right markets for investment. They discuss the importance of understanding market dynamics and the factors that influence successful land deals.Key HighlightsPersonal Updates: Clay kicks off the episode by sharing his recent Smashcake party, where he hosted 26 guests, and reflects on the fun of family gatherings. Justin shares his experiences exploring a property under contract in Durango, Colorado, setting a relatable tone for the conversation.Understanding Market Dynamics: The hosts delve into the evolving landscape of land investing, discussing how market fluctuations and competition can impact deal flow. They emphasize the importance of focusing on core business operations while evaluating new market opportunities.The Importance of Professionalism: Justin and Clay highlight the necessity of a professional approach in land investing, stressing the significance of having robust systems and processes in place to achieve consistent results, especially when entering new markets.Data-Driven Decision Making: They discuss the critical role of data in empowering investors, explaining how access to information can influence pricing and negotiation strategies, ultimately leading to more successful deals.Building Relationships: The hosts share insights on the value of networking within the industry, emphasizing how strong relationships can open doors to new opportunities and collaborative ventures, reinforcing the importance of community in land investing.Value-Add Opportunities: Justin and Clay explore the importance of identifying and creating value in land deals, encouraging listeners to think beyond simple flips and consider long-term strategies for growth.This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of land investing. Whether you're a seasoned investor or just starting out, this conversation is essential for anyone looking to master the art of market selection.Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...


