Episode 36: Landmines & KPIs, How to Stay Profitable in a Tough Land Market

Jun 3, 2025

Hosts share light-hearted banter and personal milestones, setting a relatable tone. They dive into the land investing landscape, highlighting common pitfalls and the art of due diligence. Key performance indicators are discussed, showcasing how tracking the right metrics can ensure profitability. Strategic thinking emerges as essential for navigating challenges, with insights on flexible funding strategies. The importance of niche selection and understanding local regulations is emphasized, preparing investors for success in a competitive market.

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ANECDOTE

Virginia's VDOT Road Access Challenge

Virginia's VDOT made a rural subdivide deal unprofitable by demanding costly new road construction for access.
This requirement led to the deal dying in due diligence despite excellent road frontage and lot splits on paper.

ADVICE

Study County Rules Thoroughly

Read your county subdivision regulations and consult the county engineer during due diligence.
Keep notes on discovered issues to avoid similar landmines in future marketing and deals.

ADVICE

Focus KPIs on Team Output

Track non-negotiable KPIs centered on team output like calls made, talk time, and follow-ups.
Focus less on results KPIs like deals closed since the team controls outputs, not outcomes.

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🎙️ Welcome Back to The Ground Game Podcast! 🎙️

In this episode, hosts Clay Hepler and Justin Piche dive into Landmines & KPIs, How to Stay Profitable in a Tough Land Market. They share personal experiences and insights on navigating challenges in the land investing sector, emphasizing the importance of strategic thinking and resilience.

Key Highlights

Personal Updates:
Clay and Justin kick off the episode with some light-hearted banter, sharing their recent adventures, including golf trips and family celebrations. They discuss the joys of spending time with loved ones and the fun dynamics of their group chat.

Understanding Landmines:
The hosts delve into the common pitfalls in land investing, explaining how to identify and avoid potential deal-breakers. They share their strategies for navigating tricky regulations and the importance of thorough due diligence.

Key Performance Indicators (KPIs):
Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success.

The Importance of Strategic Thinking:
The episode emphasizes the need for strategic thinking in land investing. Clay and Justin discuss how to prioritize initiatives and allocate resources effectively to navigate a challenging market.

Flexibility in Funding:
They explore the necessity of having diverse funding strategies, especially when capital is tight. The hosts share insights on raising capital and building trust with investors to ensure financial stability.

Building a Consistent Business:
Clay and Justin stress the need to focus on consistency and volume rather than one-off deals. They highlight how perseverance and strategic decisions can create a sustainable operation in the land market.

Leadership and Team Empowerment:
The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a positive work environment and reduce turnover.

This episode is packed with practical advice, personal anecdotes, and actionable insights that can help you navigate the complexities of real estate investing and avoid common pitfalls. Tune in and elevate your land investing game!

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