
The Partner Channel Podcast
In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
Latest episodes

Aug 31, 2022 • 23min
How to Jumpstart Your Career in Partnerships & Create a Personal Brand
For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker. They discuss the baseline for breaking into partnerships and the steps you can take to develop your brand. Highlights: Why creating content is a habit to get into What characteristics you need to be a partnership leader What growth opportunities people can take part in if they’re looking to make a transition into partnerships or grow in their current role

Aug 29, 2022 • 12min
Tips for a Thriving Partner Program in an Economic Downturn
Join host Tori Barlow, VP of Marketing at Allbound, as she talks with Samantha Cartwright, VP of Strategic Alliances at vFunction. They discuss the impacts of the economic downturn on channel and how to scale a program and make the most of what you have.

Aug 24, 2022 • 17min
You're Tiering Up my Heart
Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss his contributions to Vena Solutions and his personal opinion on partner tiering.

Aug 22, 2022 • 15min
How to Recruit: Building the Foundation for Your Partner Program
In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Supplier Alliances at Arrow. Together they talk about the importance of partner recruitment, emphasizing that recruitment should be a living breathing entity of your overall partner program.

Aug 19, 2022 • 18min
Why Incorta Doubled Down on Partners and How They Quickly Saw Success
For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss engaging partners with bootcamps and the catalyst to the creation of Incorta’s partner program.

Aug 17, 2022 • 19min
3 Ways to Structure Partner Incentives
Join Tori Barlow, VP of Marketing at Allbound and Daniel Lancioni, Global Senior Director Partnerships at Reveal. Together they talk about incentivizing partners to increase engagement and how partnerships will become the driving force for profitability in the years to come.

Aug 15, 2022 • 18min
How to Secure Channel Budget for 2023
BONUS EPISODE: In a time of economic uncertainty, securing channel budget is harder than ever. David Paul, Venture Capital and Growth Equity Investor, and Tori Barlow, VP of Marketing, will go through the framework of a pitch that can't be beaten. Just in case you missed our webinar last week, we formatted the recording into a special BONUS episode of the Partner Channel Podcast.

Aug 10, 2022 • 22min
Playbooks, Partner Org Charts, and Content...Oh my!
For this week's second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk about developing a partner ecosystem and establishing cross organnizational unnderstadig of your product.

Aug 8, 2022 • 18min
Framework for identifying your Ideal Partner Profile (IPP)
Take a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things identifying your IPP, and what steps to take after you do.

Aug 1, 2022 • 24min
How to Recruit Partners and Take Them to Market with PXP Consult
The Partner Channel Podcast is back after a busy week with another episode. Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with Martin Schulz, the Co-Founder of PXP Consult. Together they talk recruiting partner, and how to take them to market onnce they're on board.
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