The Partner Channel Podcast

This week, Tori Barlow, VP of Marketing at Allbound spoke with Shubham Sood,  Partnerships Manager at Justcall.io about the transformative 36 months they've had with their partner program. Highlights: Steps that get you real results Defining your ideal partner and how to recruit them Articulating the value that your product has to partners

On this episode, VP of Marketing at Allbound Tori Barlow talks with Fernanda Pires, Partner Marketing Manager at Hootsuite, and together they go back to the basis as they cover rebuilding a partner program and what they've been doing at Hootsuite.

For our Monday episode this week, VP of Marketing at Allbound Tori Barlow took a seat and had a chat with Noam Horenczyk, Head of Strategic Partnerships at walnut.io. Noam talks all things he's experienced in the first six weeks on the job and building his first partner program from scratch.

Tune in with host Tori Barlow, VP of Marketing at Allbound, as she talks everything exec buy-in with Sam Samuels, Head of Partnerships at Friendbuy.

On this week's episode, we sat down with Rachel Collie of Unanet as she discusses selling internally and the significance of stickiness.

Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ways your channel can thrive during an economic downturn.

The Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation, to discuss his experience in starting a partner program from scratch over the course of his career.

Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreach, and join the conversation as they cover how to go-to-market on cloud marketplaces.

On this week's episode, Tori Barlow sits down with Katie Lambert, Senior Team Manager of Partner GTM and Enablement at HubSpot. Join them as they discuss how partners are apart of everything they do at HubSpot.

When considering onboarding, it can be compared to the training wheels on a bike. But that of course begs the question of when to take the training wheels off. On this week’s episode of the Partner Channel Podcast, sit down with Dan O’Leary of Box as he explains everboarding and why partner support shouldn’t stop at 30-60-90.