
The Partner Channel Podcast
In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
Latest episodes

Oct 10, 2022 • 17min
Bolstering Partner ROI Through Digital Transformation
This week on the Partner Channel Podcast, host Tori Barlow is accompanied by Ollie Fleischhut, Vice President of Marketing for Honeywell Building Technologies. Together they talk all about validating your partner program by strategically tracking ROI.

Oct 5, 2022 • 16min
Pivot….Pivot…..From a Sales Role into Partnerships!
This week, we’re back again to talk about shifting from sales to partnerships. Join host Tori Barlow and guest Jason Ashman, Sr. Director of Strategic Alliances at SaasLabs as they talk about taking the plunge into partnerships and how to take along your sales skills that suit the job.

Sep 28, 2022 • 24min
What Your Onboarding Strategy is Missing
Just in case you missed it, we turned our most recent webinar into a special episode of the Partner Channel Podcast! Join host Tori Barlow and guest M.J. Patent while they talk all things onboarding and its importance among your partners. Listen in as they lay down the necessary steps at mapping out the onboarding process.

Sep 26, 2022 • 17min
4 Steps to Building Your Personal Brand
We have another great episode of the Partner Channel Podcast in store, finishing September out strong! For our Monday episode this week, host Tori Barlow had a chance to chat with Justin Zimmerman, Partnerships Strategist, Marketer, and thought leader in the partnership space. Together they tackle the topic of building your personal brand and establishing yourself as a source of knowledge in the space.

Sep 21, 2022 • 20min
How to Win During an Economic Downturn
Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder of Partnership Leaders. The two talk about what they’re seeing take shape in partnerships with the current economic climate and what to be mindful of as a partnerships professional right now.

Sep 19, 2022 • 14min
How to Bring Partners to Market with a Customer-First Approach
Start your week off strong with a new episode of the Partner Channel Podcast! Host Tori Barlow is joined by Chris Murray, VP of Partner Ecosystems at Lead Forensics. Together they touch on the topic of formulating a go-to-market strategy for your partner program, with particular attention paid to customer retention.

Sep 14, 2022 • 12min
Moving from Sales to Partnerships in Your Career with Teddy Ludmer
Join host Tori Barlow and guest Teddy Ludmer, Head of Partnerships at Pento, for our Wednesday episode of the Partner Channel Podcast. Together, the two talk about the transition from a sales-based position to a career in partnerships and the skills that can transfer over.

Sep 12, 2022 • 19min
How to Crush a Self-Review With Your Boss
On our Monday episode for this week, join host Tori Barlow and Ben Bassett, Senior Manager of Channel and Alliances a Paystand. Together they tackle the topic of career progression in partnerships and talk about the practice of self evaluation to push yourself forward. Plus, a QBR template created by Ben Bassett, free to download for our listeners.

Sep 7, 2022 • 15min
How to Go from Individual Contributor to Director-Level in Your Partnerships Career
On this episode of the Partner Channel Podcast, host Tori Barlow had a chance to talk with Kyle Schroeder, VP of Global Partnerships at Movable Ink. They discuss the steps to take when working towards upward mobility in your career and the skills you need to be a better fit for leadership positions.

Sep 5, 2022 • 11min
Building a Partner Program - The First 180 Days
This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program and the to-do’s for the first 180 days.
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