

Being Freelance
Steve Folland
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You're not alone being freelance. Not anymore. www.beingfreelance.com/community
Episodes
Mentioned books

Jun 22, 2015 • 30min
Side Project Success - Data Designer Stefanie Posavec
Stefanie has exhibited at top galleries, spoken at conferences around the world and designed book covers for her heroes, but it's her passion projects that she does on the side that really make a difference to her success.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Do something you love and it shines through to people
When doing a side project, set yourself a deadline.
Collaborating with someone else on a side project can be inspiring and also makes you
more accountable.
Speak at conferences, give interviews, appear on podcasts, give
workshops, make friends at events - all of this gets your work known.
Being in a specialised niche can allow you to charge a higher day
rate
Don’t feel like you have to hire a desk somewhere ‘cool’ - how about setting up your own space with other
freelancers near where you live?
Don't be afraid when going freelance
Value yourself. You’re probably worth double.
More from Stefanie
Stefanie on Twitter
Stefanie's site
Stefanie and Giorgia Lupi's Dear Data project
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jun 9, 2015 • 26min
Mentor In The Mix - Voiceover & Imaging Producer Stevie Cripps
How do you go from being a locksmith to being the voice of BBC Radio 1?
From house entries to House heroes?
From working on people's doors to knocking on doors that opened up a world working with his dance music heroes.
As a voiceover and in demand audio imaging producer to the world's biggest DJs, Stevie's business took off but he had to figure out how to run that business too. And when it all went a bit Pete Tong, he found help in a mentor.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
If you get a feeling that you want to do something, follow it through
If you're a home worker, keep a space just for that, try and distance it from your 'home' life
Use a timetable to stay productive - lock things into your diary and honour them
Have processes in place to manage the admin side of your business
If you don't treat being freelance as being a business, you won't have much success
Find a business mentor to help think things through and hold you to account
Don't get too hung up on SEO and having the most visible website, instead network, use social media and even direct mail - creative direct marketing isn't done so much nowadays so can make you stand out
Focus
More from Stevie
Stevie on Twitter
Stevie's Voiceover site
Stevie's production company
Useful Links
Dormen - DORset Business MENtoring
Free Agent
Wise Buddah
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jun 2, 2015 • 40min
Market, Market, Grow - Video Producer Neil Waddington
Passionate about video production, at the start of the millenium Neil soon grew from being a freelancer to being a company owner. But when the recession hit he realised being good wasn't enough. He needed to be marketing his business. Having laid everyone off he set about growing again, but this time with lessons learned...
Neil's is a great story of the buzzes and challenges of growing your business, with great tips from his marketing strategy and also on what he looks for in the freelancers he now hires.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Neil's always traded as a brand rather than himself which made it easier to grow as a company
Don't let one or two clients become the bulk of your business, what
if they disappear over night
It's not enough to be good at what you do: you have to market
yourself continuously
Invest in SEO, be it your own learning or hiring an expert
Market yourself as an expert, give away what you know: blogging is
brilliant for this
Use spare time to write blog ideas down roughly, then tighten them
later, 'harvest' these and schedule them to publish over time
Don't forget to repeat what you publish
If approaching companies for work, don't just send one email, be
persistent, call them up
More from Neil
Neil on Twitter
Neil's company FortyFourSixteen
Useful Links
Sprout Social
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

May 20, 2015 • 32min
Copywriter Danny Margulies - Winning on Elance
Danny Margulies quit his job.
Next he wrote 'how to make money writing' into Google.
Two days later he had his first client on freelance marketplace Elance.
It's become his sole place for finding work. Fair to say, he's making more than enough money writing now. He's since started a course teaching the techniques he's picked up to win at freelancing online. You can get Danny's top 5 hacks for succeeding as an online freelancer here.
Let's be clear: Danny does not work for Elance.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Be prepared to earn less to begin with while you build up your
reputation (after each job you get 'reviewed')
Check out your competition - figure out what you could be worth
Don't be afraid to learn as you go - there are loads of online
resources to teach you (Danny wasn't a copywriter before he started
on Elance)
By doing all of your work on just one site (such as Elance) you build
your reputation and that feeds more work
Treat it like a business and it will BE a business along with repeat
clients over time
Creating a course as a 'passive income' is far from passive - it's a
hell of a lot of work, but a great sense of achievement
You can get Danny's 5 Elance hacks (which apply to other freelance
marketplaces as well) for free by going to
www.freelancetowin.com/being-freelance - we checked them out and
they're really good if you're thinking of working online in this way
More from Danny
Danny on Twitter
Get Danny's 5 Elance Hacks www.freelancetowin.com/being-freelance
Danny's Elance Profile
Danny's course site: Freelancetowin
Useful Links
Peter Bowerman's Well Fed Writer site
Copyblogger
Elance
UpWork
Freelancer
PeoplePerHour
Guru
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

May 13, 2015 • 33min
Coach Ebonie Allard - From Breakdown To Breakthrough
Freelancer Ebonie Allard went from TV to a successful Virtual Assistant business... until she broke under the strain. Hear how she went from breakdown to breakthrough and retrained as a coach to other self employed 'misfits'. She shares lots of great lessons her and her clients have learned along the way and includes great insight into building a business via social media/blogging/email list.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Work shouldn't be your whole life, don't forget the down time (besides it's actually when you'll often be most inspired!)
Avoid burnout, learn to say 'no'. Saying 'no' to one thing, means you can say 'yes' to something else
Develop your niche, it will help focus every element of your
business; you'll know what your niche is, it'll be a gut feeling of
passion
Use social media, blogging, vlogging etc to let clients and potential
clients not just get to see your skills but to get to know you - people buy from people; BUT don't try doing
everything at once, pick the platforms you connect with best and then
grow it
Grow your email list - stay in communication with those who care
about what you have to say
Don't be disheartened by not having a big email list that you're
writing for - be consistent and useful and it will grow - remember,
every success story had to start somewhere
Be deliberate about dividing up your income at source: 1)Neccesities
(55%), 2)Nest egg savings, 3)Nice to have savings, 4)Having fun
money, 5)Professional Development, 6)Charity
More from Ebonie
Entrepreneur Enabler
Ebonie on Twitter
Ebonie on Facebook
Useful Links
"Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth" by T Harv Eker
The Coaching Academy
The Sunday Dispatches
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

May 7, 2015 • 30min
Video Creator Olly Newport - First Job Freelance
Olly Newport's a 20 year old camera op/video editor who has never been anything but freelance. Faced with a future of high univeristy fees he chose to take his film making passion into a freelancing career instead. Steve Folland discovers the challenges he's faced with a steep learning curve in business.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Network with those within your field, the competition aren't a bad
thing, it pays to get to know them
To find his first freelance gigs he simply started asking those he
knew around him and built it from there
Creative collaborations can lead to more work over time as you work
on each other's projects
Finding his finances out of control, he became obsessed with
spreadsheets and opened 4 bank accounts: business, current, saving,
tax. Everything single invoice gets divided up as it's paid.
More from Olly
Olly on Twitter
Olly's site
Olly on Vimeo
Useful Links
Pancake App
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Apr 29, 2015 • 30min
Animator Fraser Davidson - Creative Company
Fraser Davidson is a BAFTA award winning director, animator and designer. You'll find some crafty and candid tips in here whatever field you work in.
He's been staff, he's been freelance and now he's a year into co-founding a company. He chats about developing side projects to get dream projects, finding his niche, how nice guys get paid last and what's it been like starting his own studio.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
You're nearly there with your dream job, don't go all through
uni/college training and just give in to taking jobs soley for the money
Do side projects you're passionate about, be creative and use that to get your dream work
Don't over deliver early on, you'll dig yourself into a hole you're
not getting paid enough to get out of
Find your niche. You're known for what you do: 'people don't ask you
to do things they don't know you can do'
Starting a company where someone else is dealing with the technical
'business' side of things has freed him up creatively
Nice guys get paid last - if someone owes you money, be persistent in
asking for it
More from Fraser
Fraser's company: Cub Studio
Fraser on Twitter
Video: Cub Studio 2015 Showreel
Video: A Guide To American Football
Video: The Revolution Will Be Televised - George Obsborne
Video: Alternative Rugby Commentary Promo
Video: Bill Maher's Irritable Bowl Syndrome
Video: Richard Feynman's Ode To A Flower
Useful Links
The Alternative Rugby Commentary
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Apr 7, 2015 • 30min
Photographer Casey Gutteridge - Connections Create Business
Photographer Casey Gutteridge doesn't just take pictures, he takes every opportunity to build his connections and that builds his business. This time, Steve Folland discovers how a local newspaper snapper ends up with leading entreprenneurs and even royalty in the frame. Plus, how Casey always goes the extra mile to keep the customer satisfied and is using social media to help build buzz for his clients and bring in new ones.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
‘People remember people’ - all of Casey’s work has come from referrals
Help people out along the way and it will come back around
Casey worked for free for a lot of charities to both expand his portfolio (trying new techniques out) and has found a lot of charity
people have moved on to bigger charities and events often have powerful business people at them
Casey uses the CamCard app to keep and track business cards easily
If your financial/admin work is eating into time you could be working, outsource it
If (like Casey) you have a lot of expenses, don’t put it off - deal with it on a weekly basis, don’t let them pile up
Don’t be afraid to try things - if it doesn’t work, how you can you make it work?
Customer service is really important - under promise, over deliver - how can you go that extra mile?
Casey uses social media to grow his business daily by encouraging the client that he’s working for to tweet/retweet
More from Casey
Casey's site
Casey's Twitter
Casey's Instagram
Useful Links
CamCard
Peter Jones
Being Freelance on Twitter
More from Steve Folland
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Mar 30, 2015 • 32min
Blogger Kimberly Duran - Diversify Your Income
Steve Folland finds out what it’s like being freelance for US born and now Manchester based blogger Kimberly Duran. How she balanced a successful blog with a full time job until the time was right to start officially being freelance. With great advice on blogging, diversifying your income, selling yourself and making and keeping an eye on your goals.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
When approaching people, tell them what they will get out of the relationship - that’s what they care about
If you’re blogging, be authentic, let a bit of your real self out there
How Kimberly created a professional 'Media Kit' to help explain explain herself and her proposition to companies
If you’re a blogger: beware the temptation of sponsored blogs, don't jeopardise your relationship with your readers
If you're a blogger: reach out to the blogging community to help grow your audience
Diversify your income
Can you create a 'product'? Something of value to your audience that also boosts your portfolio, reputation and puts you in front of new people
Make Goals for yourself and check what you’re taking on against them daily - does each job take you closer to them?
More from Kimberly
Kimberly on Twitter
Kimberly on Pinterest
Her blog: Swoon Worthy
Her Little Black Book
Useful Links
ao.com Blog
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Mar 23, 2015 • 29min
Art Director Sam Clark-Hall - Freelancing That Works For Your Family
Steve Folland chats to Art Director Sam Clark-Hall. Due to the nature of the TV/film industry, Sam's never had a 'proper job', so with over 15 years of freelancing under her belt has plenty to share on staying afloat financially. Plus in recent years she's been balancing ambition with starting a family and doing something you love around those that you love.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Be sensible with your money, save a little extra for your tax and for
your bills each month, so if you find yourself without work you've
got a buffer to fall back on
When Sam started a family, she and her husband based their lifestyle
on just one income as if she'd not work again; now that she does,
it's all a bonus
Being freelance gives you great flexibility to be with your family,
you're also passing on a great work ethic and the belief that you can
have a career doing something you're passionate about
If your partner is a freelancer it's a real plus: they understand
you're also married to the job and will get your crazy stresses and
hours
Always invest in yourself, in your skills and technology
Be nice to people!
More from Sam
Sam's site
Useful Links
SketchUp
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland


