Being Freelance

Steve Folland
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Jun 22, 2015 • 30min

Side Project Success - Data Designer Stefanie Posavec

Stefanie has exhibited at top galleries, spoken at conferences around the world and designed book covers for her heroes, but it's her passion projects that she does on the side that really make a difference to her success. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Do something you love and it shines through to people When doing a side project, set yourself a deadline. Collaborating with someone else on a side project can be inspiring and also makes you more accountable. Speak at conferences, give interviews, appear on podcasts, give workshops, make friends at events - all of this gets your work known. Being in a specialised niche can allow you to charge a higher day rate Don’t feel like you have to hire a desk somewhere ‘cool’ - how about setting up your own space with other freelancers near where you live? Don't be afraid when going freelance Value yourself. You’re probably worth double. More from Stefanie Stefanie on Twitter Stefanie's site Stefanie and Giorgia Lupi's Dear Data project Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Jun 9, 2015 • 26min

Mentor In The Mix - Voiceover & Imaging Producer Stevie Cripps

How do you go from being a locksmith to being the voice of BBC Radio 1? From house entries to House heroes? From working on people's doors to knocking on doors that opened up a world working with his dance music heroes. As a voiceover and in demand audio imaging producer to the world's biggest DJs, Stevie's business took off but he had to figure out how to run that business too. And when it all went a bit Pete Tong, he found help in a mentor. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: If you get a feeling that you want to do something, follow it through If you're a home worker, keep a space just for that, try and distance it from your 'home' life Use a timetable to stay productive - lock things into your diary and honour them Have processes in place to manage the admin side of your business If you don't treat being freelance as being a business, you won't have much success Find a business mentor to help think things through and hold you to account Don't get too hung up on SEO and having the most visible website, instead network, use social media and even direct mail - creative direct marketing isn't done so much nowadays so can make you stand out Focus More from Stevie Stevie on Twitter Stevie's Voiceover site Stevie's production company Useful Links Dormen - DORset Business MENtoring Free Agent Wise Buddah Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Jun 2, 2015 • 40min

Market, Market, Grow - Video Producer Neil Waddington

Passionate about video production, at the start of the millenium Neil soon grew from being a freelancer to being a company owner. But when the recession hit he realised being good wasn't enough. He needed to be marketing his business. Having laid everyone off he set about growing again, but this time with lessons learned... Neil's is a great story of the buzzes and challenges of growing your business, with great tips from his marketing strategy and also on what he looks for in the freelancers he now hires. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Neil's always traded as a brand rather than himself which made it easier to grow as a company Don't let one or two clients become the bulk of your business, what if they disappear over night It's not enough to be good at what you do: you have to market yourself continuously Invest in SEO, be it your own learning or hiring an expert Market yourself as an expert, give away what you know: blogging is brilliant for this Use spare time to write blog ideas down roughly, then tighten them later, 'harvest' these and schedule them to publish over time Don't forget to repeat what you publish If approaching companies for work, don't just send one email, be persistent, call them up More from Neil Neil on Twitter Neil's company FortyFourSixteen Useful Links Sprout Social Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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May 20, 2015 • 32min

Copywriter Danny Margulies - Winning on Elance

Danny Margulies quit his job. Next he wrote 'how to make money writing' into Google. Two days later he had his first client on freelance marketplace Elance. It's become his sole place for finding work. Fair to say, he's making more than enough money writing now. He's since started a course teaching the techniques he's picked up to win at freelancing online. You can get Danny's top 5 hacks for succeeding as an online freelancer here. Let's be clear: Danny does not work for Elance. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Be prepared to earn less to begin with while you build up your reputation (after each job you get 'reviewed') Check out your competition - figure out what you could be worth Don't be afraid to learn as you go - there are loads of online resources to teach you (Danny wasn't a copywriter before he started on Elance) By doing all of your work on just one site (such as Elance) you build your reputation and that feeds more work Treat it like a business and it will BE a business along with repeat clients over time Creating a course as a 'passive income' is far from passive - it's a hell of a lot of work, but a great sense of achievement You can get Danny's 5 Elance hacks (which apply to other freelance marketplaces as well) for free by going to www.freelancetowin.com/being-freelance - we checked them out and they're really good if you're thinking of working online in this way More from Danny Danny on Twitter Get Danny's 5 Elance Hacks www.freelancetowin.com/being-freelance Danny's Elance Profile Danny's course site: Freelancetowin Useful Links Peter Bowerman's Well Fed Writer site Copyblogger Elance UpWork Freelancer PeoplePerHour Guru Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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May 13, 2015 • 33min

Coach Ebonie Allard - From Breakdown To Breakthrough

Freelancer Ebonie Allard went from TV to a successful Virtual Assistant business... until she broke under the strain. Hear how she went from breakdown to breakthrough and retrained as a coach to other self employed 'misfits'. She shares lots of great lessons her and her clients have learned along the way and includes great insight into building a business via social media/blogging/email list. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Work shouldn't be your whole life, don't forget the down time (besides it's actually when you'll often be most inspired!) Avoid burnout, learn to say 'no'. Saying 'no' to one thing, means you can say 'yes' to something else Develop your niche, it will help focus every element of your business; you'll know what your niche is, it'll be a gut feeling of passion Use social media, blogging, vlogging etc to let clients and potential clients not just get to see your skills but to get to know you - people buy from people; BUT don't try doing everything at once, pick the platforms you connect with best and then grow it Grow your email list - stay in communication with those who care about what you have to say Don't be disheartened by not having a big email list that you're writing for - be consistent and useful and it will grow - remember, every success story had to start somewhere Be deliberate about dividing up your income at source: 1)Neccesities (55%), 2)Nest egg savings, 3)Nice to have savings, 4)Having fun money, 5)Professional Development, 6)Charity More from Ebonie Entrepreneur Enabler Ebonie on Twitter Ebonie on Facebook Useful Links "Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth" by T Harv Eker The Coaching Academy The Sunday Dispatches Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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May 7, 2015 • 30min

Video Creator Olly Newport - First Job Freelance

Olly Newport's a 20 year old camera op/video editor who has never been anything but freelance. Faced with a future of high univeristy fees he chose to take his film making passion into a freelancing career instead. Steve Folland discovers the challenges he's faced with a steep learning curve in business. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Network with those within your field, the competition aren't a bad thing, it pays to get to know them To find his first freelance gigs he simply started asking those he knew around him and built it from there Creative collaborations can lead to more work over time as you work on each other's projects Finding his finances out of control, he became obsessed with spreadsheets and opened 4 bank accounts: business, current, saving, tax. Everything single invoice gets divided up as it's paid. More from Olly Olly on Twitter Olly's site Olly on Vimeo Useful Links Pancake App Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Apr 29, 2015 • 30min

Animator Fraser Davidson - Creative Company

Fraser Davidson is a BAFTA award winning director, animator and designer. You'll find some crafty and candid tips in here whatever field you work in. He's been staff, he's been freelance and now he's a year into co-founding a company. He chats about developing side projects to get dream projects, finding his niche, how nice guys get paid last and what's it been like starting his own studio. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: You're nearly there with your dream job, don't go all through uni/college training and just give in to taking jobs soley for the money Do side projects you're passionate about, be creative and use that to get your dream work Don't over deliver early on, you'll dig yourself into a hole you're not getting paid enough to get out of Find your niche. You're known for what you do: 'people don't ask you to do things they don't know you can do' Starting a company where someone else is dealing with the technical 'business' side of things has freed him up creatively Nice guys get paid last - if someone owes you money, be persistent in asking for it More from Fraser Fraser's company: Cub Studio Fraser on Twitter Video: Cub Studio 2015 Showreel Video: A Guide To American Football Video: The Revolution Will Be Televised - George Obsborne Video: Alternative Rugby Commentary Promo Video: Bill Maher's Irritable Bowl Syndrome Video: Richard Feynman's Ode To A Flower Useful Links The Alternative Rugby Commentary Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Apr 7, 2015 • 30min

Photographer Casey Gutteridge - Connections Create Business

Photographer Casey Gutteridge doesn't just take pictures, he takes every opportunity to build his connections and that builds his business. This time, Steve Folland discovers how a local newspaper snapper ends up with leading entreprenneurs and even royalty in the frame. Plus, how Casey always goes the extra mile to keep the customer satisfied and is using social media to help build buzz for his clients and bring in new ones. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: ‘People remember people’ - all of Casey’s work has come from referrals Help people out along the way and it will come back around Casey worked for free for a lot of charities to both expand his portfolio (trying new techniques out) and has found a lot of charity people have moved on to bigger charities and events often have powerful business people at them Casey uses the CamCard app to keep and track business cards easily If your financial/admin work is eating into time you could be working, outsource it If (like Casey) you have a lot of expenses, don’t put it off - deal with it on a weekly basis, don’t let them pile up Don’t be afraid to try things - if it doesn’t work, how you can you make it work? Customer service is really important - under promise, over deliver - how can you go that extra mile? Casey uses social media to grow his business daily by encouraging the client that he’s working for to tweet/retweet More from Casey Casey's site Casey's Twitter Casey's Instagram Useful Links CamCard Peter Jones Being Freelance on Twitter More from Steve Folland You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 30, 2015 • 32min

Blogger Kimberly Duran - Diversify Your Income

Steve Folland finds out what it’s like being freelance for US born and now Manchester based blogger Kimberly Duran. How she balanced a successful blog with a full time job until the time was right to start officially being freelance. With great advice on blogging, diversifying your income, selling yourself and making and keeping an eye on your goals. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: When approaching people, tell them what they will get out of the relationship - that’s what they care about If you’re blogging, be authentic, let a bit of your real self out there How Kimberly created a professional 'Media Kit' to help explain explain herself and her proposition to companies If you’re a blogger: beware the temptation of sponsored blogs, don't jeopardise your relationship with your readers If you're a blogger: reach out to the blogging community to help grow your audience Diversify your income Can you create a 'product'? Something of value to your audience that also boosts your portfolio, reputation and puts you in front of new people Make Goals for yourself and check what you’re taking on against them daily - does each job take you closer to them? More from Kimberly Kimberly on Twitter Kimberly on Pinterest Her blog: Swoon Worthy Her Little Black Book Useful Links ao.com Blog JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 23, 2015 • 29min

Art Director Sam Clark-Hall - Freelancing That Works For Your Family

Steve Folland chats to Art Director Sam Clark-Hall. Due to the nature of the TV/film industry, Sam's never had a 'proper job', so with over 15 years of freelancing under her belt has plenty to share on staying afloat financially. Plus in recent years she's been balancing ambition with starting a family and doing something you love around those that you love. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Be sensible with your money, save a little extra for your tax and for your bills each month, so if you find yourself without work you've got a buffer to fall back on When Sam started a family, she and her husband based their lifestyle on just one income as if she'd not work again; now that she does, it's all a bonus Being freelance gives you great flexibility to be with your family, you're also passing on a great work ethic and the belief that you can have a career doing something you're passionate about If your partner is a freelancer it's a real plus: they understand you're also married to the job and will get your crazy stresses and hours Always invest in yourself, in your skills and technology Be nice to people! More from Sam Sam's site Useful Links SketchUp JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

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