

Being Freelance
Steve Folland
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You're not alone being freelance. Not anymore. www.beingfreelance.com/community
Episodes
Mentioned books

Oct 22, 2015 • 35min
Full Frontal Freelance - Developer Remy Sharp
JavaScript developer Remy Sharp's been freelance for nearly a decade and has never pitched for business.
Hear how his side projects bring him clients, plus great thoughts on being a freelancing dad, the story behind his Full Frontal conference and how he found having staff and an office simply wasn't everything he'd dreamt it would be.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app - If you like the podcast, please do leave a review if you get a chance. Thanks!
Here’s some of the key takeaway points:
Remy worked for a company for 9 years before becoming self-employed; he gradually left that job by going part-time, giving him a safety net as he became freelance
Working in a company first gave him lots of experience that's helped him hugely become the business he is today
He always thought growing his business to be a company of 6 would be perfect, but actually has found the stresses that come with employing staff and running an office outweigh the benefits - find what works for you and don't be afraid to change your plan
His side projects are shared openly on the web and along with his blog and speaking engagements, serve to bring him work by showing the world he knows his stuff
Right now his young family is important to him so he only works 4 days a week - if a client isn't happy with that then they're probably not the sort of client he'd want to work with
The Full Frontal conference came about because of a gap in the conferences being offered at the time - if you want something that doesn't exist, why not try creating it too?!
More from Remy
Remy on Twitter
Remy's Blog
Remy's Business
Remy's 5 part blog post on his JS Bin side project
Full Frontal Conference
Useful Links
What is Open Source?
What is Palm Pilot?
What is ZX Spectrum?
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Oct 13, 2015 • 30min
Freelancer Of The Year - Exhbitions Designer Rebecca Shipham
5 years after redundancy abruptly introduced her to self employment, exhibitions designer Rebecca Shipham was named IPSE Freelancer Of The Year.
Ahead of National Freelance Day 2015, a year on from her coronation, we hear how she succeeds in her niche, deals with isolation, finds confidence in trading as company Ships and Pigs, how she gives back to the next generation of creatives and just about finds time for a holiday.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app - If you like the podcast, please do leave a review if you get a chance. Thanks!
Here’s some of the key takeaway points:
there’s always going to be people out there who are better than you,
just accept it and do the best that you can
stay on top of the latest technology, always keep learning
trading under a business name (instead of her own) made her feel like a business, treating it like a business, promoting like a business
she copes with the isolation of working alone by using twitter to form a network of freelancers to chat to both creatively and for company
submitting an entry for an award, makes you take stock of what you’ve
done and celebrate your achievements
winning gave Rebecca a boost in confidence that’s improved her work
stick to what you’re good at - don’t do everything, find your niche,
your expertise - “Find what you’re good at and do that, don’t try and
do more”
More from Rebecca
Rebecca's site: Ships and Pigs
Rebecca on Twitter
Creative Briefs
Useful Links
IPSE (The Association of Independent Professionals and the Self Employed)
Policy Bee
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Oct 6, 2015 • 29min
Freelance Marketing - Digital Designer Tim Brown
Tim designs and develops for local SME clients in his home city of Minneapolis. They all come thanks to the work he puts into establishing himself as a digital marketing authority both with blogging and podcasting. All that whilst refining his trade with work in an agency.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Working for an agency gives you experience that helps you in your freelance career: the processes, the client management
Create content for your site that helps your potential clients - not only does it place you as an authority, but if done regularly
massively helps your SEO
Create longer form blog content (think of them almost as chapters of a book - maybe one day it will be!) - it helps provide greater value for longer and establishes you as authority
Reach out to people and see if they will link to your site or particular posts as those links help your SEO
Monitor the analytics of your site/blog so you can see what’s working well for you
Keep your time scales for projects realistic, with ‘air’ in them for flexibility
Think about what you want in your contract: how will communication
work? Will paused projects get restart fees? etc
When starting out, just get your website out there and evolve it as
you go. If you need help designing so it reflects the quality of your
brand, then hire someone!
Try and get some clients to hire you on a retainer so you have a
baseline amount of money coming in each month, it takes the pressure
off
Work/life balance should be what you want it to be: don’t get hung up
on what others expect; if you love to devote a lot of time to your
work/side projects, there’s nothing wrong with that, don’t feel
guilty
More from Tim
Tim B's site
Tim B on Twitter
Tim B's blog
Tim B's podcast
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Sep 29, 2015 • 33min
Freelance & The Family - Writer Franky Shanahan
Both Franky and her husband are self employed. How do they make it work for their young family?
Hear how Franky's blog 'Love Audrey' gave her the confidence and the connections to go freelance, how she balances work and kids and why it's important to question what it really means to be successful. Pass the biscuits!
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Don’t feel guilty about arranging child care, especially in holidays; it will mean the time you spend together really is properly spent together so everyone’s happier
Franky tries to only work during the school day: the strict hours keep her focussed
Remember, you're not only networking at 'networking events, any time you meet someone could lead to work further down the line so first impressions count
Franky writes mainly within a niche of 'weddings', she did an internship within the industry and developed contacts
95% of her work comes via word of mouth
Don’t adopt other people’s goals - there’s more than one definition of success; find your own
More from Franky
Her 'Love Audrey' blog
Franky on Twitter
Franky on Intsagram
Franky on Pinterest
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Sep 21, 2015 • 30min
Side Projects Are Investments - Script Writer Tim Clague
Tim is a freelance storyteller. As a BAFTA nominated film maker, video creative and script writer, he sees 'side projects' as investments in his business: producing work you love should draw people you'd love to work with to you. This... is his story.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Tim started freelancing by going part-time at his job
When people say ‘what do you do?’ He tells them what he’s done
Side projects shouldn’t be considered ‘side’ projects, they’re projects - they’re not fluff, they’re investing in you
Use side projects to evolve your skills and creativity in the
direction you want to head; the worst thing you can do is… nothing
With your side work you start to build gravity and people start to be drawn to you for what you do, instead of chasing work the whole time
For Tim, side project collaboration is key: share the risk and the reward. It also helps with the isolation of freelancing
Stop worrying about and chasing work and take that time/energy to create amazing things that draw work to you
It gets to the point when you become confident the phone will ring
Don’t fear time of no work between jobs, embrace it to develop yourself
Doing his podcast has been a great networking opportunity of meeting incredible script writers; it’s got him to be better known within the industry
More from Tim
Tim's site
Who Killed Nelson Nutmeg? film site
UK Scriptwriters Podcast
BFI London Film Festival page for Who Killed Nelson Nutmeg? (October 2015)
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Sep 14, 2015 • 36min
Don't Freak Out! - Strategist Louisa Heinrich
Strategist, speaker, designer and instigator Louisa trades both as herself and as her company Superhuman Limited, travelling from her homes in Berlin and London to make a difference across the digital world. A long career from startups and agencies to big corporations and even governments has given her great insights to share so hopefully we won't freak out.
Note: since recording this episode (July 2015), Louisa's longtime collaborator Ayman Maat has become a full partner in Superhuman Limited. Busy, busy, busy.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
working as a company with its own name and brand can open you up to
bigger clients than a single freelancer could ever get, no matter how
good your CV
identify patterns in what clients ask of you… is there a way of
productizing that service to make it more obviously available or open
to a wider audience?
identify negative patterns in your workflow; how can you
break free of them?
DON’T FREAK OUT!
find a way to mitigate anything that freaks you out, put yourself
back in control
communication with clients is key; be clear about what you're doing,
when and why - how is it going to be benefit them?
ask for feedback from clients after every engagement
More from Louisa
Louisa on Twitter
Louisa's site & blog
Louisa's company Superhuman Limited
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Sep 7, 2015 • 32min
Become An Authority Using Twitter - Logo Geek, Designer Ian Paget
Ian Paget designs logos as a freelance side project, but by using social media has carved himself out as an industry authority. This online brand means all of his work is generated by inbound enquiries. Worth geeking over.
Chatting to Steve Folland, Ian shares his techniques and strategies both on social and in his creating his own site that have helped him build such a strong personal brand.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Make social media part of your daily routine
Use an app like Buffer to schedule social
Keep it up! If you're creating a brand on social, be consistent and
persistent
If your account is for a professional feed, don't get too personal or
deviate from that theme - don't forget why people have followed you
Make your twitter pic human, not a logo, people like to follow people
and feel the messages are real
More from Ian
Logo Geek site
Logo Geek on Twitter
Useful Links
Buffer
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jul 14, 2015 • 30min
Niche Queen - E-book Designer Janet Brent
Janet quit her job in the US to travel the world. After finding herself she started finding clients as a freelance designer focused on e-books. From the slums of the Philippines she's emerged as the E-book Queen. Now back in the States, she's switched the advice of monks for mastermind mentors. Listen up: it's quite a journey!
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Niche and then focus further - what are you enjoying doing most?
Think: where do my ideal clients hang out? Janet finds a lot of work
through interacting in Facebook groups
Find a local Mastermind group to develop yourself as a business person; you'll also grow your network
If you’re thinking of starting out… there’s nothing to stop you; don’t build pysological barriers to hold you back. Build your online brand and get going.
Constantly reassess and tweak what you’re doing and offering
More from Janet
Janet on Twitter
Janet's site
Janet on Instagram
Useful Links
"The $100 Startup" by Chris Guillebeau
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jul 6, 2015 • 38min
Lifestyle Business - UX Consultant Paul Boag
Paul Boag is a leader in digital strategy with over 20 years experience. He's been an employee, started a company and has now chosen to make his business suit his lifestyle: as a freelancer he's kept busy with consultancy, speaking, writing, training and mentoring.
But that's jus the half of it. Literally. 50% of Paul's time is spent marketing himself. He has an incredible personal brand, built up over years that positions him as the go to expert. Podcasts, videos, blogs, books. We take a peek inside the workings of Boag World.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Paul is proof of the power of content marketing. Other people could
have his same skills, but do people know about it? Plus it lets
potential clients get to know him before they even meet him.
As well as broad web appeal Paul deliberately targets marketing at
specific sectors (particular niches such charities)
Don't just rely on inbound marketing: approach people as well, be it
in person or even on twitter. Paul also includes companies/people
he'd like to work with within his blog by way of introduction.
Paul's charge out rate is based on billing 50% of his time, then the remaining 50% of time
can be spent marketing/bringing in clients and affords the
opportunity to be choosy about who he works with
How is he so productive? He puts it down to planning and using the
Getting Things Done (see links below for book) model
Be careful not to over commit - Paul doens’t turn down work, but is
very clear as to when he can do it
You can’t just bring in enough money to cover your expenses each month,
you’ve got to create a cushion
Don’t let yourself get burnt out - look after yourself and take time
out: you can get the same amount done, you just have to work smarter
If you’re offering a consultant service make sure you have insurance
You’re hired on reputation - do you know your stuff and are you
likeable?
Write/speak as you are, let some of your personality out - Paul even
records videos of his blogs to sit with his blog post
Make your business work for your lifestyle - don't let your life be
your business
More from Paul
Paul on Twitter
Boagworld site
Boagworld podcast
Useful Links
Getting Things Done - by David Allen
Evernote
Headscape
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jun 29, 2015 • 30min
Invest In Yourself - Blogger & E-Book Writer Samar Owais
Samar Owais arrived in Dubai. She knew her husband. She knew she could blog. What she didn't know, she's learned online, investing in courses that hone her writing and business skills. With great tips on working with clients in multiple time zones, plus the power of remote mentors and guest blogging.
Don't forget to subscribe
via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Invest in yourself - lots of courses also offer support in their
online community (see links below)
Find yourself an accountability partner, use a remote mentor if you need to
If you’re a writer who does a lot of ghost-blogging (it’s 50% of
Samar’s work), you can’t show that in your portfolio, so guest
blogging with your name on it is key
Write guests blogs by targeting which topics your prospective clients
want to know more about
Samar lists on her site very clearly what services she offers and
what her rates are: it cuts out the leads that go nowhere
If you’re working across time zones, don’t risk missing a deadline,
always finish a day early
Communicating via email rather than on calls gives a paper trail of
information, cuts down confusion
Her side ‘passion project’ saved her from client-work burnout
When you’re starting out, if you need to work low paying jobs, that’s
fine, so long as you don’t get stuck
Go with your gut. If you agree with the advice you’re hearing fine,
otherwise do what works for you
More from Samar
Samar on Twitter
Samar's professional site
Samar's passion project 'Freelance Flyer'
Useful Links
Damn Fine Words
Men With Pens
Commit Action (remote mentoring)
Peter Shallard - Shrink for Entrepreneurs
Guest Blogging Course
Copy Blogger Authority
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland


