Being Freelance Don't Freak Out! - Strategist Louisa Heinrich
Strategist, speaker, designer and instigator Louisa trades both as herself and as her company Superhuman Limited, travelling from her homes in Berlin and London to make a difference across the digital world. A long career from startups and agencies to big corporations and even governments has given her great insights to share so hopefully we won't freak out.
Note: since recording this episode (July 2015), Louisa's longtime collaborator Ayman Maat has become a full partner in Superhuman Limited. Busy, busy, busy.
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Here’s some of the key takeaway points:
-
working as a company with its own name and brand can open you up to
bigger clients than a single freelancer could ever get, no matter how
good your CV -
identify patterns in what clients ask of you… is there a way of
productizing that service to make it more obviously available or open
to a wider audience? -
identify negative patterns in your workflow; how can you
break free of them? -
DON’T FREAK OUT!
-
find a way to mitigate anything that freaks you out, put yourself
back in control -
communication with clients is key; be clear about what you're doing,
when and why - how is it going to be benefit them? -
ask for feedback from clients after every engagement
More from Louisa
Louisa's company Superhuman Limited
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