

Being Freelance
Steve Folland
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You're not alone being freelance. Not anymore. www.beingfreelance.com/community
Episodes
Mentioned books

Mar 16, 2015 • 30min
Web Developer Barry McGee - Paid Twitter Promotion Can Work For Freelancers
Steve Folland chats to Front End Web Developer Barry McGee on stepping out from the BBC and being freelance. Barry's experiment with paying for 'promoted tweets' to find himself work is a fascinating new technique to land his CVs on the desks of decision makers. But did it work?
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Hear how Barry experimented (successfully) with paying to promote
himself on Twitter
Taking on small freelance projects alongside a full time job gives
you experience of dealing with clients and getting your head around
the financial side of things like invoicing and taxes
You will never think you’re experienced enough… just get started and
learn by doing
Job boards and agencies are fine, but you’ll get more valuable
contracts if you can figure out how to get your CV in front of the
people who hire direct
LinkedIn has been really useful for Barry in keeping connections
alive from job to job and for being tracked down for future work
More from Barry
Barry on Twitter
Barry's site
Useful Links
Stackoverflow
Twitter for Businesses
The McGuire Programme (‘Beyond Stuttering’)
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Mar 9, 2015 • 35min
Brand/Web Designer Liz Elcoate - Becoming A Business Professional
Steve Folland chats to Brand and Web Designer Liz Elcoate. How she went from pension advisor to banking on a freelance career for her future. It's not enough to be a passionate freelancer, you need to be a business person and this episode includes cracking thoughts on: payments, contracts, commanding respect and finding a niche. This conversation also touches upon mental health issues: if this resonates with you, please do check out the 'useful links' at the bottom of these Show Notes. Liz co-hosts The Freelance Web podcast - it's great, so check it out!
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
As a freelancer, being passionate about your field isn’t enough, you
have to become a business person
Be professional and be firm over your terms or clients won’t respect
you
Break large projects into smaller sections and take payment on each
deliverable
30 days payment terms can kill your business (Liz never accepts them)
Try and work with people you like - it makes a difference
Find a sector or industry you want to work with, it helps you market
to those people - it can also help you become known in that field
Being a freelancer can be tough mentally as it's so isolating; become part of a community (Liz met many on Twitter)
More from Liz
Liz on Twitter
Liz's site
The Freelance Web Podcast
Useful Links
Behance
How to Kill Your Business: 30 Day Payment Terms
Andy Clarke's Contract Killer
Sean Johnson's T&C's
Everything from Geek Mental Help Week including resources
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Mar 2, 2015 • 29min
Motion Designer Stu Denbigh - Find Your Mentor
Steve Folland chats to Motion Designer & Creative Editor Stu Denbigh on taking a step back to move forward early on his career, continually improving and learning, how finding two mentors made him stronger creatively and how he deals with the dreaded cash-flow - all part of being freelance for the past 10 years.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Sometimes you need to step back in your career to move forwards
The importance of referrals in getting new work
Even though his agreements say he’ll charge interest on fees not paid
after 30 days, he’s never done it in case it harms the client
relationship
Ask your bank for you a big overdraft to help your cash flow be less
painful
How hard it can be fitting in to a company’s culture when you’re
working on site as a freelancer
The challenge of re-do loops for designers
The benefit of working with other freelancers and learning from them
by seeing how they work
The importance of finding a mentor, someone to pull you up a level
When putting together your portfolio, ditch your oldest work and show
the most recent, it forces you to keep improving
More from Stu
Stu on LinkedIn
Stu's site
Useful Links
Video CoPilot
Film and TV Pro
Mandy's Film and TV Production Resources
Dazzle Ship
"How to be A Graphic Designer Without Losing Your Soul" by Adrian Shaughnessy
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Feb 10, 2015 • 30min
CSS Wizard Harry Roberts - Developing Consultant Magic
Steve Folland discovers how CSS Wizardry's Harry Roberts went from secure staff job to in-demand consultant and international speaker. Harry now advises and runs workshops for the like of Google, BBC and NHS. But as a consultant, beware: if you're good at your job, you'll never get hired twice.
You'll hear that there's a lot behind a Front-end Architect, as Harry shares great tips on self marketing, the importance of your own site's language to getting hired and the difference in being a freelance consultant and how to reach that point.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Before you leave your full time job: put time (years) into self-marketing
Before you leave your full time job: give as much of a notice period as possible
Give away a lot of your knowledge for free as 'content marketing' but don't forget to put a 'Hire Me' message across your blog and site
Speakers don't often get paid, but there are many advantages
Put something out there as soon as you can and then perfect it later, don't just wait
Consultants should work to a 'value-based' pricing model
More from Harry
Harry Roberts on Twitter
Harry Roberts' CSS Wizardry site
Harry Roberts on GitHub
Useful Links
Harry's girlfriend's shop: Whosit & Whatsit
A List Apart
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Feb 3, 2015 • 30min
TV Presenter Gema Enseñat - Find Your Specialism
This time, Steve finds out what it's like being freelance for presenter Gema Enseñat: how she went from secondary school teacher to TV host and announcer, then self-styled her own direction as a craft blogger. Includes: finding your specialism and not letting finances run the show. Oh, and her dog.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Being freelance is a lifestyle choice, not just a career, remember the great flexibility in your day
Try out a new 'career' on the side first without the pressure of having to bring in the money
Don't be scared to apply for things and make connections, you've got to put yourself out there
Find a specialism that you're genuinely passionate about, don't borrow somone else's
Success is however you choose to define it
Don't feel the pressure of finances, look to other cultures and you'll see not everyone is obsessed with owning houses and pension planning
Don't rely on one or two big clients, spread out your work
No one's 'job for life' is safe, the world owes you nothing, so do what you love
More from Gema:
Gema on Twitter
Gema's Blog SequinsAndSlippers
That Girl Off The Telly
(because no one can spell her names)
Useful links:
Book: Stephen King's 'On Writing'
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jan 28, 2015 • 26min
Musician & Producer Chris Hollis - Email Strategy To Build Business
This time, what it’s like being freelance for Musician and Producer Chris HollisHow Chris switched from being a freelance journalist for radio stations to creating a business supplying them with jingles. His strategy of building up an 800 strong mailing list to launch his products, whilst forming personal relationships has been huge.Here’s some of the key takeaway points:You'll know when it’s time to bring in other freelancers to help with your workload when you're up at 2am and about to let someone downBringing in others who add to your skill base will boost the quality of what you produce overallMake sure you get a really specific brief from a client before you start work or you can waste everybody’s timeFind your nicheHave an email marketing strategy: build a database, mail out and use the analytics to know who’s ripe for callingGetting to know people is one of the most important things you can do as a freelancerMore on ChrisChris' company New Noise AudioChris on TwitterUseful LinksTHAT Beyonce tribute videoMail ChimpLogicGadget by Korg (for iPad)
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jan 26, 2015 • 31min
Illustrator Jessica Morgan - Starting Out And Standing Up For Yourself
This time, what it’s like being freelance for Cardiff based illustrator Jessica Morgan.
How she dipped her toe, or pencil, in the freelance waters while employed full time and grew her reputation and her business to become a limited company. She may be freelance but she still has her 9-5. And her dog.
Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance.
Here’s some of the key takeaway points:
Use freelance websites to build up your confidence, client base, reputation and portfolio
Be realistic with your first pricing, you need to build up a reputation first to deserve it
Make sure you stay in touch with clients and chase follow up work
When trying to win a client, be selective with your portfolio, you don’t have to show everything
If you’re owed money have confidence in what you’ve delivered; be persistent and forceful
Set out your payment terms at the beginning (works best with smaller clients)
Note how many hours you do on each task in each project so you can refer back to it in the future when quoting
Set office hours, you need downtime - and definitely tell clients you’re out of contact on holiday
More on Jessica
Jessica Draws site
Jessica on Twitter
Jessica on Pinterest
Jessica on Instagram
Useful Links
Freshbooks
PeoplePerHour
Design Stuff Cardiff
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jan 18, 2015 • 40min
Photographer Tom Miles - Constant Creative Improvement
This week, what it’s like being freelance for London based photographer Tom Miles.With over 20 years working self employed in the industry: has he finally nailed pricing? How does he drop clients whose work he doesn’t enjoy? How does he evolve his portfolio to get the work he wants rather than what he’s offered?Here’s some of the key takeaway points:Connections matter; stay in touchIt’s a freelance obligation to do work that you care about: if you don’t like a client, don’t work for themSeek honest opinions on your work when building your portfolioTo get dream jobs? Look at your portfolio, look at where you want to be and bridge the gap yourself‘Become your own mentor’: log your creative process; build on successes & avoid repeating mistakesThe key to your 'personal brand' is essentially how professional you are: act with integrity, do the job you agree to at the price and timescale they expect and that is the essense of your brandMore on TomTom on TwitterTom's SiteTom's BlogUseful LinksAdobe Creative CloudEvernoteGoogle DocsLive DrivePhlearnStrobistChase JarvisTim FerrisRamit SethiTED TalksJoel SnapeArt & FearFour Hour Work Week
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland


