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Being Freelance

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Jul 23, 2023 • 38min

BONUS - LIVE Q&As with Prerna Malik, Beth Gladstone and Tom Garfield

In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&As in the Being Freelance Community.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook’- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS?2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE?3. ARE REGULAR BLOGS STILL WORTH DOING?4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST?5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE?6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE?7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES?8. WHAT MAKES A GREAT SALES PAGE?9. IS EMAIL MARKETING WORTH DOING IF YOU’RE NOT A GOOD WRITER?10. ANY TIPS FOR HIRING OTHERS?11. ANY TIPS ON COMING UP WITH CONTENT IDEAS?12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?Join the Being Freelance Community and catch full video replays of these and many more Q&As! JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 26, 2023 • 52min

Graphic Designer Liz Mosley

When Liz left uni, she was adamant she didn’t want to be a freelancer. And yet here we are, via starting a stationery business and a family. A 9 year gradual process which has resulted in her switching from treating her freelancing like a hobby, to firmly treating it like a business.Starting a podcast. Working with Adobe. Diversifying her income and having fun along the way.This is Episode 300 of the Being Freelance podcast - recorded live in the Being Freelance Community - join us!There is also a video version of this podcast on YouTube.You'll find full show notes and transcript for this episode at beingfreelance.comBonus questions in this episode from BFFs (Being Freelance Friends) Angela Lyons and Elizabeth Chesney. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog and see this episode as a video - YouTube.com/SteveFolland   JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 19, 2023 • 57min

Lettering Artist Jackson Alves

This is actually the fourth time Jackson’s been freelance. He’s not just quit jobs, he even once quit his own company.But whereas the other times he was a ‘regular’ graphic designer, this time he’s spent a decade as a specialist: a lettering artist and calligrapher.Regularly posting to Instagram and Behance got him noticed and grew an audience as commissions from around the world reached him at his home in Brazil.He’s since launched online courses, prints, fonts and NFT collections, building his reputation so he can work when he wants around his family. There’s no sign of him quitting this time around.You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 12, 2023 • 53min

Copywriter Anna Rogan

Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked.Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids.Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?Anna goes into detail about how she has built her website and her business to work around her family. So much insight AND the sound of Australian birds too - you're in for a treat!You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Mar 5, 2023 • 50min

Motion Designer Alex Liou

Alex trained as a musician. He followed a drumming dream to Nashville along with an internship at a 'mom & pop' business.There, they had him creating graphics and videos - those two things came together when Alex discovered motion graphics. He took to studying and developing as a motion designer. Self taught, he’s always been constantly trying to learn and improve.He didn't want to be the best in his company. He wanted to learn from the best...Finding an internship in LA working on big Hollywood movies, he kept at it. Swapping socialising for learning, upskilling and sharing his self initiated projects on Instagram - he made a name for himself and studios started coming to him.Now, post-pandemic, he’s trying to rebalance work-life. 4 day weeks are in. Snowboarding weekends are the norm. But it’s a slippery slope when you stop learning - the instability of freelancing is still keeping him on his toes. You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Feb 26, 2023 • 41min

Marketing Consultant Ayo Abbas

Spring 2020. A pandemic lockdown. Doesn’t sound like the ideal time to build a business, but Ayo had 20 years of marketing experience as her foundations. And a love of marketing that she’d put to good use on herself.Specialising in the ‘built environment’ - think construction, engineers, architects - Ayo launched a podcast that raised her profile and brought her clients. Repurposing content across socials and her newsletters, Ayo put the same plans, systems & processes she uses with clients to boost her own business.With award-winning added to her LinkedIn profile, she’s built something pretty special. Maybe we can learn by studying the blueprints. Seriously so much to learn on the content marketing strategy Ayo is using! You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland  JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Feb 19, 2023 • 40min

Graphic Designer Victoria O'May

Brazilian creative Victoria was working in advertising in London when in 2013 she fancied a change.A change of pace, country and language, and to help her do that she figured she’d go freelance in Spain.After 3 years she took a job in an agency. Four years on she felt ready to freelance again. A pandemic and motherhood making the flexibility of working from home even more appealing.Second time around Victoria felt much more prepared. In her positioning, her processes, her dealings with clients… in running her own business.In this conversation we cover, amongst other things:the importance of a network of fellow freelancersgetting to know clients properlyworking around having a childhow some things you want to do just can't be done right now, and that's okay...You'll find full show notes and transcript for this episode at beingfreelance.com JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).A place to ask questions, sense-check, laugh and support.With LIVE Q&As, Coworking, Meet-ups, Socials and more.JOIN YOUR BFFS AT  beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from the experience of Steve and hundreds of guests of the podcast.Take the course and you'll also get 6 months FREE community membership.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Dec 11, 2022 • 49min

Fashion Photographer Marcelle Adrianna

It’s quite a winding route that’s taken Marcelle to be known as a fashion photographer. But from working in shops on London’s Oxford Street as a teenager, now her photos can be seen in those windows instead.Marcelle did lots of work for free early on but it built a network, a portfolio and a reputation that has since served her well. Whilst her training as a graphic designer has kept her working at times when she didn’t have a camera in her hand.She loves her job and is a self professed workaholic, but her thirty year plan finds her sitting in a beach far away from the streets of London.You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by AXA Business Insurance.Get cover for your work, your tools, your reputation. It feels better being protected, being freelance.Work hard, insure easy. Check out their site or Search AXA Business Insurance.AXA Insurance UK plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation AuthorityThis episode is sponsored by IPSEThe Association of Independent Professionals and the Self Employed -  support for UK freelancers.Advice, networking, events, perks - and sort your pension, insurance, legal, tax..There's a lot to think about when being freelance, and IPSE have your back. New to freelancing? The Being Freelance course is made for you!Steve’s rolled up everything he’s learnt from over 6 years of conversations with more than 250 freelancers.There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Dec 4, 2022 • 46min

Motion Designer Kyle Hamrick

Kyle left agency life and started his self-employed journey working with friends as a collective. 8 years on though, he’d built his own name through hosting meet-ups and speaking at events to the point where it made sense to go solo.From small meet-ups he ended up speaking on some of the biggest stages with the likes of Adobe as clients. Yet in 2020 decided to switch from being a freelancer to becoming a Creative Director in-house.Now, full-time at School Of Motion, a fully remote company, he still has flexibility in his life. Kyle believes his years of working independently, general skill-set, and ability to get things done that comes from being freelance is actually making him a better employee.You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by AXA Business Insurance.Get cover for your work, your tools, your reputation. It feels better being protected, being freelance.Work hard, insure easy. Check out their site or Search AXA Business Insurance.AXA Insurance UK plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation AuthorityThis episode is sponsored by IPSEThe Association of Independent Professionals and the Self Employed -  support for UK freelancers.Advice, networking, events, perks - and sort your pension, insurance, legal, tax..There's a lot to think about when being freelance, and IPSE have your back. New to freelancing? The Being Freelance course is made for you!Steve’s rolled up everything he’s learnt from over 6 years of conversations with more than 250 freelancers.There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland
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Nov 27, 2022 • 37min

Market Researcher Jenna Kang-Graham

When Korean Hyunjin, or ‘Jenna’ as she’s also known, met her American husband, she moved to be with him and needed to find work in small town USA.Whilst blogging tips about international relationships, Jenna found readers started to approach her for help with their own written English requirements like cover letters and applications. Her freelance journey had begun.Years later she joined Elance, that became Upwork, and worked her way up to be one of the top 1% professionals on the freelancer job site.Her blog meanwhile spawned what is now the largest community for Korean/international couples. Currently based back in South Korea, along with regular clients on Upwork, her free community brings her plenty of opportunities as her members recommend her too.Maybe Upwork doesn’t have to be a race to the bottom after all. Hear Jenna's story. And her cat.You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by AXA Business Insurance.Get cover for your work, your tools, your reputation. It feels better being protected, being freelance.Work hard, insure easy. Check out their site or Search AXA Business Insurance.AXA Insurance UK plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation AuthorityThis episode is sponsored by IPSEThe Association of Independent Professionals and the Self Employed -  support for UK freelancers.Advice, networking, events, perks - and sort your pension, insurance, legal, tax..There's a lot to think about when being freelance, and IPSE have your back. New to freelancing? The Being Freelance course is made for you!Steve’s rolled up everything he’s learnt from over 6 years of conversations with more than 250 freelancers.There’s no ‘one way’ to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland  JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

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