From big cat zookeeper to taming words as a freelance copywriter, Adri's freelancing story starts a little differently. Burnout led to her quitting the zoo before even securing a paying client. A persistence in cold emailing, dealing with rejections that would have made many give up has led to warm relationships and a niche in emails themselves.

Adri shares her approach to cold and warm emailing. And discusses the way she pays attention to what in her work gives her energy. 

Adri appreciates the freedom and flexibility that freelancing offers and talks about how she deliberately chose to work less hours to avoid burnout, even if it meant earning less money.

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