

Daybreak
The Ken
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Episodes
Mentioned books

Jul 25, 2024 • 13min
How Byju’s growth-hacked its way to bankruptcy court
Once valued at $22 billion, Byju's, is undergoing insolvency proceedings initiated by the National Company Law Tribunal. This is over a $19 million payment default to the Board of Control for Cricket in India. Byju’s could now see a potential buyout or liquidation. It gets worse. A couple of days ago, one of the largest foreign investors in India, the Qatar Investment Authority, requested the Karnataka High Court to block founder Byju Raveendran’s personal assets.To say things are bad is an understatement.The first question that comes to mind is, of course, what happened. But that’s a story that’s been told too many times. Instead, today, we tell you what Olina Banerji, The Ken's edtech expert and writer of our popular newsletter, Ed Set Go, wrote about Byju’s in the latest edition.She took us back to see what made Byju’s the company it became in the first place and the legacy it is leaving behind.Tune in.P.S. – Check out the first episode of the latest addition to our podcast slate, Two by Two, on Spotify, Apple or YouTube!Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Jul 24, 2024 • 13min
Healthify is trading the local treadmill for a global marathon
Healthify saw immense success during the pandemic. Its revenues more than doubled in FY 2022. And it adds up when you think about it. With millions of people stuck at home and gyms shut, Healthify’s virtual fitness and nutrition plans were pretty ideal. But once gyms reopened, home workouts didn’t cut it anymore. And unfortunately, Healthify really bore the brunt of it. The following year, revenue growth slowed down considerably and losses began to soar. But the company's leadership seems undeterred. In fact they want to expand business to the United States, where it will be up against established healthtechs like Noom and MyFitnessPal. The company seems to be pinning its hopes on the US market as somewhat of a hail Mary pass.

Jul 23, 2024 • 12min
Once the toast of town, Bira is now brewing more trouble than beer
In 2015, Bira 19 introduced India to craft beer. In the process, the brand started the conversation around taste and quality. It very quickly blew up and became the cool new beer to drink at a bar or a party. The craft beer brand also managed to become a hit among investors. It bagged $450 million in funding from the likes of Japanese beer and beverage company Kirin Holdings and venture capital giant Peak XV Partners, formerly known as Sequoia Capital. But somewhere along the way, the brand seems to have lost direction. In the last few years, Bira has been in short supply at liquor retailers and pubs. And to make matters worse, former Bira executives and industry insiders say that the company’s dealing with a major cash crunch and its supply chain is in a dire state. All of this at a time when the company is reportedly planning to go public. Bira CEO Ankur Jain recently said that Bira is planning its IPO in 2026. But will he be able to get his business in order by then? And more importantly, what went wrong?Tune in to find out.

Jul 22, 2024 • 9min
Why HDFC customers can bid adieu to exclusive cashbacks on Apple products
Discover how Apple increased its sales in India by offering attractive financing options and exclusive cashback deals through a partnership with HDFC Bank. Learn about the end of the partnership and the implications for HDFC customers bidding adieu to exclusive cashbacks on Apple products.

Jul 18, 2024 • 35min
Daybreak Special: Zomato’s the investor’s favourite billion dollar baby. Could Swiggy beat it post-IPO?
The podcast discusses the intense rivalry between Zomato and Swiggy in India's quick commerce market, highlighting Zomato's success post-IPO. It compares their business strategies, market share, and investor perceptions, questioning if Swiggy can catch up. The episode also explores the shift towards quick commerce, analyzing Instamart and Zepto's strategies to meet consumer demands.

Jul 17, 2024 • 13min
Wind's blowing towards all things luxe in India. But Chaayos isn't going there
For most Indians, a cup of good chai is a comfort that's accessible. Coffee chains, on the other hand, are mostly premium. And it all adds up when one considers the fact that Indians consume 20 cups of tea for every cup of coffee. But we live in a time when opulence and luxury makes us go google eyed. In the Indian consumer market, premiumisation is no longer a choice. Even chai cafes chains don’t really have an option but to take the premium path. But Chaayos, the largest tea cafe chain in India, has decided not to go where the wind blows. And Nitin Saluja, the 40-year-old founder of Chaayos, says that this decision is actually based on its customers. Over the last two years, nearly 200 of them have clearly indicated their unanimous opinion to the company: don’t become like Starbucks. Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.P.S. – Check out the first episode of Two by Two, where the speakers discuss the rivalry between Flipkart and Phonepe, on Spotify, Apple or YouTube!

Jul 16, 2024 • 10min
Not such a Great Place To Work after all?
Yeshasvini Ramaswami, CEO of Great Place to Work India, was unexpectedly fired in a shocking Zoom call incident. This raised questions about the company's commitment to trust and reliability in the workplace.

Jul 15, 2024 • 11min
How Birkenstock became the Bata for India's elite
Discover how Birkenstock transformed from an orthopedic shoe to a fashion statement, thanks to collaborations with top designers. Learn how the brand reached elite status in India's footwear market, appealing to celebrities and influencers alike.

Jul 15, 2024 • 9min
Flipkart wants top fashion brands to dance to its new tunes. Do brands have a choice?
Flipkart, the Walmart owned e commerce giant, is on an overdrive to achieve profitability to realise its dreams of going public.To do this, it has tasked its category managers in fashion and lifestyle with squeezing more business out of brand partners. In fact, Flipkart is also using its own Myntra to get better leverage with these brands. The list of brands Flipkart is negotiating with includes Nike, Adidas and Puma, Woodland, Casio, and the Indian fashion retail giant Aditya Birla Fashion Retail Limited (ABFRL).Brands are resisting but they can only do so much because the kind of reach Flipkart gives them is unmatched. It has a registered customer base of more than 400 million.Does this mean that these brands have to give in to Flipkart’s demands? Tune in.

Jul 11, 2024 • 37min
Daybreak Special: What do women really want? A 'f*** off fund'
Have you ever heard of a 'f*** off fund'? Or better yet, do you have one?For the uninitiated, it is a sum of money that women should ideally set aside to get out of a difficult situation – think toxic job, abusive relationship or family situation, you get the drift. The term was coined by freelance writer, Paulette Perhach, in 2016. We recommend that you read her powerful essay on financial independence. The idea is for it to give you enough power, confidence and control to literally be able to say “f*** off” and walk away. You are probably thinking, ‘great in theory, but how do I actually build one for myself?’. We have got you covered. In this special episode of Daybreak, Chaitra Chidanand, the co-founder of Salt, a financial services platform for women, demystifies f*** off funds and how you can get one. Tune inWe would also love to hear your take on f*** off funds. Please take our survey. Suggested readingA F*** Off Fund: the most important female prep, Reddit"The FOF has saved me and my kids a few times. Health crisis. Unemployment. Violence. S**t happens. But just as important—having a FOF means you can act from a position of power, not fear, not subservience." Warren Buffett Invests Like A Girl? Forbes"Buffett has always said that it’s temperament--not intellect--that makes you a great long-term investor. When you look at studies that have been coming out in the last 10 years about how men and women invest, what you see is that women tend to naturally have this temperament that creates long-term investing success."For Women With Money Issues, an A.D.H.D. Diagnosis Can Be Revelatory, NYT'But because activities like planning or budgeting don’t usually give people with A.D.H.D. a dopamine hit, they can find it harder than neurotypical people to get started or stick to accounting activities. This results in extra costs — paying cancellation fees for missed appointments or late fees for not opening a bill on time, or losing refunds because we missed the deadline for returning an unwanted purchase.'For feedback, write to us at podcasts@the-ken.com