Daybreak CMOs are a dying breed. Nykaa, Nestlé India, and others are living proof
Nov 11, 2024
The podcast dives into the evolving landscape of Chief Marketing Officers, highlighting Nykaa's bold decision to split the CMO role into performance and organic marketing heads. This shift indicates a broader trend away from the traditional CMO model, as brands adapt to a data-driven marketing world. The discussion also emphasizes the challenges CMOs face in balancing analytics with genuine consumer engagement. With fractional CMOs on the rise, the episode unveils a new era where singular brand strategists may struggle to maintain relevance.
Chapters
Transcript
Episode notes