As the Gen AI race heats up data centres, water becomes the new air

Cloud, streaming, generative AI… while all of these are increasingly becoming hot topics of discussion, data centres—the large, boxy buildings that house high-powered computers—are looking for innovative solutions to stay cool.

The advent of GPU processing has opened an opportunity for a handful of foreign companies to throw their hat into the ring. Their proposition? Liquid cooling. 

So far, air cooling has been the preferred way to keep data centres cool. Like its name suggests, it is the process of using air to keep these centres cool. Liquid cooling does just that but with water. 

It’s more efficient and largely believed to be a better way of cooling. But change does not come easy. Many data centre operators here in India believe it is riskier than air cooling. But with AI technology advancing the way that it is and GPUs growing more popular, they may soon not have a choice. 

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