Daybreak

The Ken
undefined
Mar 20, 2025 • 17min

How pharma companies are chasing newer, better, easier profits by going the FMCG way

Pharma is slow, complicated and tangled in regulatory approvals and compliances. But, consumer healthcare is fast moving, has far fewer rules and enjoys better margins. Under the umbrella of consumer healthcare you will find a plethora of categories and products – all of which claim to improve some aspect of health or well being. Think supplements, or over the counter medications like Crocin or Sanofi’s own Allegra, even things like protein bars. These are products that you can toss into your shopping cart and purchase without the hassle of a prescription. Last year, Sanofi India decided to demerge its consumer arm and list it as a separate entity – Sanofi Consumer Healthcare. Sanofi even gave it a shiny new label: FMCH, or fast-moving consumer healthcare. And this approach seems to be working out well for the French company. Sanofi Consumer Healthcare has been picking up some of the slack. By Q1 of 2024, it was already contributing 30 per cent of Sanofi SA’s total sales and -40 per cent of its operating profit. But Sanofi didn’t invent this move. Zydus Lifesciences figured it out back in 2008 when it created Zydus Wellness, the entity behind Sugarfree and Glucon-D. And after that, we saw giants like GSK and Johnson & Johnson follow suit. But here’s the thing about Sanofi. Unlike Zydus, which clearly separates its pharma and consumer-health businesses, Sanofi blurs the line. A lot of its pharmaceutical products are being recategorized and sold as consumer care. Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 
undefined
Mar 19, 2025 • 13min

Why India's battery dreams are losing charge

About three years ago, the government decided that it wanted India to become a global powerhouse in cell manufacturing. So it went ahead and dangled a very juicy carrot for companies to produce batteries locally. It promised over Rs 18,000 crore in subsidies for anybody who would help it make its battery dreams come true by the end of this decade. Cut to now, three years later, and those dreams are very quickly losing charge. You see, by now the government should have technically already disbursed Rs 2,700 crore to beneficiaries. But in reality, not even 1 per cent of that has reached any of them. Merely Rs 24 crore has been spent by the government this far, and most of it has gone towards paperwork, site visits and tender process. That's it. What's going on? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 
undefined
Mar 18, 2025 • 10min

Private schools are seeing a drop in enrolment. Where did the kids go?

Private schools in India are witnessing a dramatic decline in enrollment, with numbers dropping by over 2.2 million. One budget school in Bangalore, once bustling with 1,500 students, now struggles to fill its classrooms. Factors such as the pandemic and shifts in government policies have contributed to this trend. Meanwhile, government schools are rising in performance, attracting students with innovative strategies. The conversation delves into this shifting educational landscape and poses the pressing question: where have all the children gone?
undefined
16 snips
Mar 17, 2025 • 14min

IV drips move from hospitals to spas—to ‘fix’ the elite’s hangovers and hair loss

IV drip therapy has transitioned from a celebrity trend to a luxury wellness solution for the elite. Plush clinics are offering treatments for everything from hangovers to skin rejuvenation, all for a price tag that can reach up to 80,000 Rs per session. The booming interest reflects a desire for quick, customizable health fixes, despite the unregulated nature of these treatments. As demand surges, the debate around safety and efficacy continues, underlining the controversial yet aspirational allure of this wellness craze.
undefined
Mar 13, 2025 • 17min

Will Starlink in India pull off what giants Airtel and Jio couldn't?

In this episode we fill you in on some of the biggest business and tech stories from The Ken newsroom. We will talk about Reliance and Airtel’s latest deal with Space X’s Starlink Internet; how Dhan, the stock broking underdog, is defying all odds; and finally, we discuss the market for treating farmed animals humanely. Stay tuned Check out the stories and podcasts we mentioned in this episode: Dhan is the stock-broking underdog that Chryscapital and Hornbill are after. But why?How big is the market for treating farmed animals humanely? 
undefined
Mar 12, 2025 • 11min

The future of work is…whatever you don’t want to do

Urban Indians are embracing the gig economy, eagerly delegating chores via apps. While this trend offers convenience, it raises concerns about the exploitation of low-paid workers. Startups are capitalizing on this demand, with significant venture capital flowing into the sector. The alarming statistic reveals that 13% of tech funding supports this growing network of odd jobs. This evolving landscape hints at a future where work revolves around outsourcing tasks we’d rather avoid, sparking debates over job stability and ethical labor practices.
undefined
Mar 11, 2025 • 12min

Why Curefoods is dead set on expanding its menu beyond salads

When the Bengaluru-based Cloud kitchen operator Curefoods went ahead and acquired the distribution rights for the American donut and coffee brand Krispy Kreme in December last year, a lot of people were naturally quite surprised. Given the company’s roots in the fitness startup Cult fit, you would assume that it would be in Curefood’s best interest to promote all things “healthy”. Even its flagship brand up until now, Eatfit, is popular on delivery platforms for its healthy, clean food options. But turns out, that’s not the path this cloud kitchen operator wants to walk down anymore. It is now dead set on expanding its menu beyond just salads. And the only way to do that is by giving people what they really want — junk food. Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 
undefined
Mar 11, 2025 • 12min

SUVs are taking over India — one accident, one parking spot at a time

After years of being associated with powerful politicians and menacing goons thanks to Bollywood films, SUVs are now undergoing a makeover. At car dealerships across the country, they are now being positioned as the ultimate family car —  a fortress that can keep your loved ones safe on treacherous Indian roads. The word on the street, according to multiple sales executives and industry insiders, is that Indian carmakers are deliberately positioning these  vehicles as rolling citadels. And it's working. SUVs are now outshining hatchbacks in annual sales. But this love for SUVs among buyers is like the inexplicable craze around skinny jeans—no one likes them except the manufacturers and the ones in them. Simply put, more SUVs on the road mean more worry for everyone else.Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 
undefined
Mar 9, 2025 • 10min

Swiggy's post-IPO pains are a lesson for rich Indians playing the pre-listing game

When the much-awaited Swiggy IPO took place in November last year, many HNIs make put in their money into the company. Some made smaller investments of more than Rs 2 lakh and the others who bought stocks for over Rs 10 lakh. But they weren’t buying stocks because they believed in the real value or long-term potential of these shares. They bought them because they assumed someone else will buy them at an even higher price. The Ken reporter Suprita spoke to a VP of a Bengaluru-based unicorn. They told him that they just though they were getting a good deal at a discounted price. They even sold off some of their SIPs and even their Zomato shares. When many HNIs buy unlisted stocks before a company's IPO, they drive up the stock price. But once the pool of these HNI buyers dries up, the bubble bursts.It is the theory of greater fools and it played out during Swiggy's IPO when  brokers pitched Swiggy shares as a piece of India’s hottest food-delivery and oldest quick-commerce giant, that too at a discount.But a discount to what?Because Swiggy’s market capitalisation is right now stands at under $9 billion as compared to its listing valuation of $13 billion. So what happens to HNIs like the unicorn VP who bought Swiggy shares before its IPO?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 
undefined
Mar 6, 2025 • 12min

'I am the Byju of Byju's and I am here now'

In this episode we fill you in on some of the biggest business and tech stories from The Ken newsroom. We’ll talk about the latest development in the Byjus story; how Reliance’s Campa is taking on the Coke-Pepsi duopoly; and finally, the battle between YouTube and streaming companies to be the next television.Stay tuned. Check out the stories and podcasts we mentioned in this episode: The latest edition of Ed Set GoPepsi’s biggest bottler is pouring more cola to fight Reliance’s CampaTwo by TwoThe Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets. 

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app