Daybreak Does Reliance really know what it wants from e-commerce?
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Jul 6, 2025 Dive into the chaotic world of Ajio, where rapid changes and internal turmoil are the norm. Discover the challenges faced by Reliance Retail's fashion platform, including leadership shake-ups and mass layoffs. Learn how attempts to shift strategy towards premium brands led to declining customer interest. Former employees reveal the struggle for identity amidst intense competition, all under the pressure of maintaining profitability. It's a gripping tale of adaptation and survival in the fast-paced e-commerce landscape.
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Agio's Identity Crisis
- Agio's unclear identity led to blurred roles and shifting leadership strategies.
- This reflects Reliance Retail's broader confusion about its e-commerce goals and priorities.
Agio's Fast Delivery Fumble
- Agio launched a 4-hour delivery during early 2024 but quickly rolled it back due to poor results.
- Despite rapid sales growth, profits stayed elusive and teams faced layoffs amid confusion.
Reliance's Online Retail Challenges
- Despite Reliance's backing, online ventures struggled with cash burn and low sales traction.
- Agio held up as a relative bright spot but was far from profitable or stable.