Daybreak Whitehat Jr taught Karan Bajaj a few lessons. Now he’s testing them on cancer
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Jul 7, 2025 Karan Bajaj returns to the startup scene with Complement 1, a healthtech solution for cancer patients inspired by his mother's battle with the disease. The app offers personalized coaching, but launching in the competitive US market presents significant challenges. Bajaj explores the complexities of healthcare entrepreneurship, focusing on ethical marketing and sustaining a viable business model. As he navigates the differences from edtech, the conversation highlights the need for effective leadership in this sensitive sector.
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Bajaj's Personal Healthtech Pivot
- Karan Bajaj exited White Hat Junior after a $300M sale but returned with a healthtech startup called Complement One.
- Complement One offers personalized coaching for cancer patients, inspired by Bajaj's mother's battle with cancer.
US Regulation Shapes Healthtech
- US healthcare's strict regulation raised Complement One's standards and credibility.
- Bajaj brought top oncologists on board to gain trust and credibility in a conservative market.
Clinical Trials Build Credibility
- Complement One uses an 18-month clinical trial to prove its value, focusing on lowering costs and improving patients' quality of life.
- It adopted a pay-per-use model tied to patient adherence and improved outcomes to appeal to insurers and employers.