

Daybreak
The Ken
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Episodes
Mentioned books

11 snips
Oct 5, 2025 • 11min
How a tiny AI startup is giving IT sales a human touch
A tiny AI startup is revolutionizing IT sales by decoding buyer personalities and communication styles using public data. This innovative approach aims to give salespeople a competitive edge in closing billion-dollar deals. The founder discusses the challenges of gaining buyer trust in a crowded market. As generative AI reshapes client expectations, the company focuses on automating pre-sales research to save time. Concerns about data privacy are addressed, emphasizing a commitment to ethical sourcing. Future developments include company-level insights and an AI sales coach.

18 snips
Oct 2, 2025 • 10min
Phonepe is taking the IPO leap. But can it avoid Paytm’s fate?
PhonePe is gearing up for a $15 billion IPO, presenting a strong case compared to Paytm's rocky debut. With narrowing losses and a clean regulatory record, it appears more stable, though challenges like subsidy cuts loom. Walmart's role as a major investor adds weight, but questions about market conditions and risk remain. The upcoming UPI market-share cap could also impact its growth strategy. Industry insights reveal how PhonePe aims to diversify its revenues and attract retail investors despite potential pitfalls.

12 snips
Oct 1, 2025 • 12min
India’s FMCG leaders are in a heated race for your spice cabinet
The podcast dives into the fierce competition among FMCG giants for a slice of the lucrative spice market in India. Following 2020, companies like ITC and Tata are paying top dollar for spice brands, spurred by soaring margins. Orkla’s strategic moves and recent IPO signal a pivotal moment in the spice wars. However, the market faces challenges, including regional tastes, brand loyalty, and issues of adulteration. Discover how the shift from unorganized to packaged spices is reshaping consumer habits and the industry landscape.

16 snips
Sep 30, 2025 • 13min
The billion dollar market Kashmir can't claim
Discover the struggles of Kashmiri saffron farmers as they recount plummeting yields and lost fields. Unpack the broken value chains that prevent them from benefiting from rising retail prices. Learn how a GI tag hasn’t halted adulteration and how Iran's strategies dominate 90% of the global market. Explore innovative solutions like indoor farming that show promise for revival. Experts highlight the need for strategic investments and branding to reclaim Kashmir's saffron identity and market share.

20 snips
Sep 29, 2025 • 9min
How Coke and Pepsi found their sweet spot in 'sugar free'
India's beverage landscape is shifting dramatically with the rise of zero-sugar sodas, spurred by Reliance's budget-friendly Campa Cola. Coke and Pepsi are compelled to restructure their pricing strategies, emphasizing a significant market change. The economics behind artificial sweeteners reveal potential margins but also raise health concerns, questioning if low-sugar drinks are truly beneficial. As deceptive labels emerge and health risks associated with sweeteners like erythritol and aspartame come to light, consumers face a complex choice between price and health in this evolving market.

20 snips
Sep 28, 2025 • 19min
Sriharsha Majety is pressing hard reset on the Swiggy playbook
Nooha Boobere, a sharp reporter at The Ken, dives into Swiggy's drastic changes post-IPO, revealing how CEO Sriharsha Majety's leadership is pushing for a cultural shift from a meticulous doc culture to a fast-paced, risk-taking ethos. She discusses the influx of ex-Flipkart talent like Amitesh Jha and the challenges Swiggy faces against rivals Blinkit and Zepto. Nooha highlights the need for profitability and strategic adjustments, emphasizing that Swiggy's adaptability could be crucial for reclaiming its edge in the quick-commerce arena.

13 snips
Sep 25, 2025 • 36min
Why venture capitalist Archana Jahagirdar believes the 'crazy genius founder' is a myth
Archana Jahagirdar, founder of Rukam Capital and a trailblazing venture investor in India, discusses the unique challenges in the Indian startup landscape. She argues against the 'crazy genius founder' myth, advocating for the value of patience and hard work instead. Archana emphasizes the critical nature of consumer trust and how VCs can shape cultural shifts in the market. She also highlights the distinct paths for women in venture capital and the importance of genuine brand loyalty over discounting strategies.

22 snips
Sep 24, 2025 • 10min
How Blinkit came to control more than half of India’s most cutthroat market
Blinkit's rapid rise to control over half of India's quick commerce market is a captivating tale of speed and strategy. The podcast explores Zomato's crucial role in transforming Grow First into Blinkit amid fierce competition. Insightful discussions highlight Blinkit's dark store strategy, focusing on inventory ownership to enhance operational efficiency. As it expands aggressively while facing mounting costs, questions arise about the sustainability of its model. Will this ambitious gamble prove to be a solid investment or a fragile empire?

Sep 23, 2025 • 13min
Vinfast’s radical EV strategy for India: ditch the showrooms
VinFast is shaking up India's electric vehicle market by skipping the big city showrooms entirely. Instead, they’re tapping into Tier-2 and Tier-3 cities, using local workshops as sales hubs. The ambitious strategy involves a partnership with MyTVS and a focus on a comprehensive charging network. With a $2 billion commitment, VinFast is betting on the rising middle class and government support for EVs. Can this unconventional approach make waves in a packed market, or will it lead to another costly mistake?

10 snips
Sep 22, 2025 • 10min
Amazon's legendary memo-writing culture is on its last leg
For years, Amazon meetings began with employees absorbed in six-page memos, a practice that fueled major innovations like Prime and Alexa. Jeff Bezos famously banned PowerPoint, prioritizing clarity and robust discussions. Now, internal AI tools are radically changing this approach, drafting and summarizing documents in record time. While some embrace the new speed, others worry it's diminishing creativity and depth. The debate rages on: Is AI enhancing Amazon's culture or undermining the very practices that shaped its success?