Daybreak Sriharsha Majety is pressing hard reset on the Swiggy playbook
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Sep 28, 2025 Nooha Boobere, a sharp reporter at The Ken, dives into Swiggy's drastic changes post-IPO, revealing how CEO Sriharsha Majety's leadership is pushing for a cultural shift from a meticulous doc culture to a fast-paced, risk-taking ethos. She discusses the influx of ex-Flipkart talent like Amitesh Jha and the challenges Swiggy faces against rivals Blinkit and Zepto. Nooha highlights the need for profitability and strategic adjustments, emphasizing that Swiggy's adaptability could be crucial for reclaiming its edge in the quick-commerce arena.
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Founder On The Frontline
- Sriharsha Majety begins his mornings calling city heads after spotting red on the orders dashboard.
- He scans numbers first and then drills into operational issues personally before office hours.
Rapid Market Share Decline
- Instamart fell from market leader to roughly 25% share by August 2024 as rivals surged.
- Losing share forced Swiggy into defensive moves and a wider strategic reset under Majety.
Streamline To Focus Growth
- Swiggy cut non-core projects like Genie to focus resources on core quick commerce.
- Majety concluded doubling down on Instamart was the only viable path to regain ground.