Nooha Boobere

Nooha Boobere, a sharp reporter at The Ken, dives into Swiggy's drastic changes post-IPO, revealing how CEO Sriharsha Majety's leadership is pushing for a cultural shift from a meticulous doc culture to a fast-paced, risk-taking ethos. She discusses the influx of ex-Flipkart talent like Amitesh Jha and the challenges Swiggy faces against rivals Blinkit and Zepto. Nooha highlights the need for profitability and strategic adjustments, emphasizing that Swiggy's adaptability could be crucial for reclaiming its edge in the quick-commerce arena.