Daybreak How a tiny AI startup is giving IT sales a human touch
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Oct 5, 2025 A tiny AI startup is revolutionizing IT sales by decoding buyer personalities and communication styles using public data. This innovative approach aims to give salespeople a competitive edge in closing billion-dollar deals. The founder discusses the challenges of gaining buyer trust in a crowded market. As generative AI reshapes client expectations, the company focuses on automating pre-sales research to save time. Concerns about data privacy are addressed, emphasizing a commitment to ethical sourcing. Future developments include company-level insights and an AI sales coach.
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Buyer-First Intelligence Shortcut
- Humantic AI turns public online breadcrumbs into one-page buyer profiles for sellers under time pressure.
- It recommends communication style, small talk vs numbers, and draft follow-up lines to increase human connection.
AI Raised The Bar For Deals
- Generative AI raised client expectations so cost savings are now baseline requirements.
- Buyers now demand transformative outcomes and much larger efficiency gains from vendors.
Pre-Sales Research Compressed
- An EdCiel executive said Humantic automates pre-sales research that once took hours.
- The tool compresses three to four hours of work into about 20 minutes for sellers.