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Novel Marketing

Latest episodes

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Nov 1, 2023 • 35min

How to Protect Your Writing From Reputation Theft

There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book you didn’t write listed with the books you did write.The crazy thing about this attack is that it might not be illegal.It is such a new type of attack that there is no name for it yet. But in this week’s episode, I will call it “reputation theft.” Reputation theft is where someone you don’t know uses your name and style to sell their own books.How do you protect yourself from reputation theft?How do you navigate the many legal dilemmas authors face in this age of AI-assisted writing?I invited literary lawyer Lloyd Jassin to guide us through this legal forest. He’s a publishing insider who tells us.The difference between copyright and trademarkWhich tool is best for protecting your name and workWhat you can do if you’ve been attacked by “reputation theft”Listen in and learn how to protect your writing from copyright infringement and which legal tools can help you deal with AI-generated fraudulent versions of your books. Read more...https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Oct 25, 2023 • 37min

Book Marketing 101: Price  

How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.Instead, you should ask, "What are the best prices for my book?"In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price impacts sales and discover 14 strategies for finding the optimum price for your book.You'll learn:- How pricing affects your reader's perception of your book's value- When to price your book higher and lower- Why free works for some authors discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book. https://www.authormedia.com/book-marketing-101-price/. https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Oct 18, 2023 • 39min

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking that same question. He's now a New York Times bestselling author of more than 25 novels, 50 short works, and two collections.Larry tells usHow and why he started writing for a niche audience.How he handled feedback from traditional publishersWhose feedback helped him thrill his readers mostHow authenticity and passion have fueled his creativity and careerListen in this week to find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers. Read the blog version here.https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Oct 11, 2023 • 50min

How to Sell Books Directly to Readers with Joanna Penn

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.Joanna tells us:how buyer behavior has changedwhich web store tools work best for certain authorshow all book formats can be easily delivered to readershow to create beautiful editionsWith the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."Click here to read the blog version.https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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10 snips
Oct 4, 2023 • 38min

How to Win Friends and Pitch Your Book

The podcast discusses the importance of networking and building relationships for the success of a book. It explores strategies for effective networking and shares personal experiences. The chapter also delves into crafting a clear and unique introduction as a writer, the power of sharing stories, and promotes the upcoming 2024 Novel Marketing Conference for pitch development and networking opportunities.
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Sep 27, 2023 • 37min

The Most Important Lessons from 10 Years of Novel Marketing

Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.You can find the blog post version of this episode, along with links to everything we talk about here. https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Sep 19, 2023 • 40min

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.You can find the blog version of this episode here.The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media.https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Sep 13, 2023 • 20min

Announcing the 2024 Novel Marketing Conference 

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.You can find the blog version of this episode here.The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Sep 6, 2023 • 29min

Workshops, Retreats, and Pitches: How to pick the best writers conference for you

Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.You can find the blog version of this post here. The post Workshops, Retreats, and Pitches: How to pick the best writers conference for you appeared first on Author Media.https://www.patreon.com/posts/june-is-patron-130533769 Support the show
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Aug 30, 2023 • 32min

Book Marketing 101: Product

If your book isn't a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.You can find the blog version of this post HERE.The post Book Marketing 101: Product appeared first on Author Media.https://www.patreon.com/posts/june-is-patron-130533769 Support the show

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