Novel Marketing

So you're thinking about self-publishing a book.You've heard self-published authors can make more money, control the content and design, and have better access to marketing data.But self-publishing a book can be daunting. There are so many factors involved: writing, editing, formatting, finding a cover designer, uploading to Amazon, setting up a sales page, and promoting your book.Self-publishing, also known as indie publishing, is not for the faint of heart.But sometimes the overwhelm comes from not understanding how the process works.In this week's episode, we remove some of the overwhelm by talking with James Blatch, who has been helping authors self-publish for years.You'll learnWhich tasks you need to focus on at the beginning of your careerWhich tasks you must learn laterWhich task you need to begin long before you publishHow to get your book on Amazon without paying someone else thousands of dollars Listen in and learn the seven critical steps to successfully self-publishing your book, and find out how to excel at each step of the process. Read the blog version here.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Black Friday marketing phenomenon is an opportunity, but it's also a threat.In this week's episode, I share some powerful tips to supercharge your book sales!You'll learnWhat motivates people to buy books on Black FridayWhich book promotion tactics work best on the big dayThree mistakes to avoid when running your holiday promotionWhat to do if Black Friday marketing stresses you out!Black Friday isn't technically a holiday, but you can still maximize your book sales while readers are in the buying mood. Click here to read the blog version.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book you didn’t write listed with the books you did write.The crazy thing about this attack is that it might not be illegal.It is such a new type of attack that there is no name for it yet. But in this week’s episode, I will call it “reputation theft.” Reputation theft is where someone you don’t know uses your name and style to sell their own books.How do you protect yourself from reputation theft?How do you navigate the many legal dilemmas authors face in this age of AI-assisted writing?I invited literary lawyer Lloyd Jassin to guide us through this legal forest. He’s a publishing insider who tells us.The difference between copyright and trademarkWhich tool is best for protecting your name and workWhat you can do if you’ve been attacked by “reputation theft”Listen in and learn how to protect your writing from copyright infringement and which legal tools can help you deal with AI-generated fraudulent versions of your books. Read more...https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.Instead, you should ask, "What are the best prices for my book?"In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price impacts sales and discover 14 strategies for finding the optimum price for your book.You'll learn:- How pricing affects your reader's perception of your book's value- When to price your book higher and lower- Why free works for some authors discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book. https://www.authormedia.com/book-marketing-101-price/. https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking that same question. He's now a New York Times bestselling author of more than 25 novels, 50 short works, and two collections.Larry tells usHow and why he started writing for a niche audience.How he handled feedback from traditional publishersWhose feedback helped him thrill his readers mostHow authenticity and passion have fueled his creativity and careerListen in this week to find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers. Read the blog version here.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.Joanna tells us:how buyer behavior has changedwhich web store tools work best for certain authorshow all book formats can be easily delivered to readershow to create beautiful editionsWith the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."Click here to read the blog version.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

The podcast discusses the importance of networking and building relationships for the success of a book. It explores strategies for effective networking and shares personal experiences. The chapter also delves into crafting a clear and unique introduction as a writer, the power of sharing stories, and promotes the upcoming 2024 Novel Marketing Conference for pitch development and networking opportunities.

Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.You can find the blog post version of this episode, along with links to everything we talk about here. https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.You can find the blog version of this episode here.The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.You can find the blog version of this episode here.The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show