Novel Marketing How to Write Emails That Readers Want to Read
9 snips
Feb 21, 2024 Learn how to craft engaging emails that capture reader's attention and increase book sales. Discover the importance of subject lines, personal anecdotes, and diverse content. Explore effective email marketing strategies like monitoring click-through rates and optimizing email design. Gain insights on delivering value in emails to enhance engagement and nurture your email list.
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From Line Importance
- Prioritize the "From" line, as it's the most crucial element for email opens.
- Build a strong sender reputation; readers open emails from trusted sources, like a boss or loved one.
Give Consistent Value
- Consistently provide value in your emails; offer content people would pay for.
- Aim for high-quality content similar to paid newsletters on platforms like Substack.
Email Frequency and Spam
- Emailing at least quarterly prevents inactive emails from becoming spam traps.
- Expired email addresses stop immediate bounces and become spam honeypots, affecting deliverability.