Building a Pro-Animal Future

What is "deep canvassing" and how can we use it to persuade voters? Learn how to navigate these conversations here. Sources Example of the external accountability approach to outreach: "Being Vegan Won't Change Anything"

How do we function as an organization?handbook.proanimal.orghttps://communitywiki.org/wiki/DoOcracy 

Explore the guiding principles that shape a grassroots organization dedicated to animal rights. Discover how power plays a central role in building influence, exemplified through the disciplined voter power of groups like the NRA. Learn about the importance of courtesy for unexpected alliances and effective storytelling in advocacy. The conversation also highlights a do-ocracy approach, budget ethics, and celebrating imperfect efforts as part of the journey. Finally, hear about the push to ban factory farming as a strategic goal to enhance political strength.

Discover how the meat and dairy industry's lobbying power challenges animal rights initiatives. Learn about voter block organizing and its importance for creating a strong advocate group. Explore the contrasts between emotional appeals and the political realities influencing lawmakers. Eva reveals strategic insights from the NRA's approach to voter influence, illustrating a three-step method for mobilizing support. The episode emphasizes the need for disciplined, focused efforts in elections and legislative sessions to drive real change.

Explore the fascinating world of ballot measure campaigns! Learn about the crucial three phases: preparation, circulation, and campaigning. Discover how meticulous planning can prevent costly mistakes, as revealed through the Denver fur ban experience. Uncover the importance of polling and targeted messaging to resonate with voters. Hear insights on grassroots signature gathering and the power of coalition building. Plus, learn how endorsements can sway outcomes and why ballot initiatives are pivotal for advancing animal rights!

Dive into the fascinating world of animal activism! Eva Hamer shares her journey from grassroots efforts to launching Pax Fauna during the pandemic. Discover how survey contradictions reveal the public's mixed feelings about animal welfare and the surprising power of framing in discussions. Learn about effective messaging strategies that balance facts and emotions to inspire change, and why portraying food-system transformation as an evolution can spark hope. Plus, uncover the most persuasive arguments that resonate with everyday people!

Eva Hamer unveils a bold 10-year plan focused on building a grassroots political movement to end factory farming. She emphasizes the power of ballot initiatives as a way for activists to bypass legislatures and engage voters directly. The conversation highlights the importance of political savvy in animal rights efforts and how losing measures can shift public opinion over time. With insights from pilot campaigns and the need for tangible victories, listeners are encouraged to join a movement that promises to create meaningful change for animals.