Building a Pro-Animal Future Running Pro-Animal Ballot Measures: Episode 3
Sep 24, 2025
Explore the fascinating world of ballot measure campaigns! Learn about the crucial three phases: preparation, circulation, and campaigning. Discover how meticulous planning can prevent costly mistakes, as revealed through the Denver fur ban experience. Uncover the importance of polling and targeted messaging to resonate with voters. Hear insights on grassroots signature gathering and the power of coalition building. Plus, learn how endorsements can sway outcomes and why ballot initiatives are pivotal for advancing animal rights!
AI Snips
Chapters
Transcript
Episode notes
Phase One Decides Everything
- Phase 1 (preparation) is the most decisive moment because the measure becomes unchangeable once filed.
- Mistakes in wording or scope can turn an easy win into a loss, so invest time here.
Drafting Fur Ban Backfired In Denver
- In Denver we redefined 'fur' to close a loophole but accidentally captured cowboy hats and fly-fishing lures.
- That small drafting change mobilized powerful opposition and cost us the campaign.
Research And Poll Before Filing
- Conduct meticulous research on locations, policy variants, and legal pitfalls before filing.
- Use polling to choose policy language that resonates with the public.